TechNOWlogy

Apps for Clients

In today's fast-paced and digitally driven world, firms are constantly seeking innovative ways to enhance the client experience. To improve connection and communication with clients, firms are now seeking forward-thinking technological solutions, including the use of mobile applications (apps). Apps offer seamless and user-friendly interfaces for clients to access services, information and support, all from the palm of their hand. It can be difficult, however, to decide if your firm should, and can, invest resources into an app.

A helpful starting point in your app development journey is to begin with a technology audit and go over your firm’s digital strategy. Prior to embarking on the journey of app development, it is also crucial to ascertain whether your clients will utilize your app. Conducting surveys to gather this information represents a pivotal early step.

An additional step in your decision-making process should be the build of your app and what support will be necessary. Initial conversations should cover these questions:

• Do you want an app that lives locally on a phone (which includes two versions of the app: Apple and Android) or one that is web based?

• How do you wish to use artificial intelligence in your app, if at all?

• Do you want a SaaS (software as a service) or unique build?

• Do you have someone in-house that has knowledge of app development and/or maintenance?

Here are some options to consider in your quest to get started creating a client-focused app for your firm:

Crowdbotics

Description: Using a company that specializes in managed app development can save your firm money by using their existing build structures, but may also have limitations on what your app can do/look like

Cost: $199-$499/month plus $1500/month support option

Generalized IT and Cloud Services Company

Description: Using a general IT or cloud-based services company provides your firm with more options for a unique build and direct input on the app’s design.

Cost: $2000-$7500/month

*On average, a basic app build costs somewhere between $10,000$50,000, with maintenance and updates costing 20-30% of the initial development cost per year.

Christine Proulx Grzyb