TechNOWlogy

Artificial Intelligence (AI) Content Creation Tools

The use of content as a strategic instrument for attracting and retaining clients isn’t going out of style in 2023. What is evolving are the tools that capitalize on SEO, personalization, elevating creativity and efficiency. The use of artificial intelligence, or AI, for pumping out search engine optimized, “original” content in a short period of time is trending in nearly every industry.

AI has been around for decades, but due to an increased investment in software and machine learning, as well as improvements in natural language processing tools, businesses are turning to AI tools to supplement their writing, editorial and creative staff or when the dreaded writer’s block hits.

Accounting marketers recently shared insights into how they are using AI tools for content creation:

Chat GPT

Description: A content generator to use for blogs, articles, video scripts, headlines, list generation and social media posts.

Cost: Free – at least for now.

Talking.network

Description: A text-to-speech generator that allows the user to export audio to mp3. It knows more than 65 languages and has more than 400 voices to choose from.

Cost: Flexible pricing models available.

Article Forge

Description: Article generator that writes unique (not plagiarized), SEO-optimized, long-form articles. In a single click, users receive 1,500+ word articles.

Cost: Flexible pricing models available.

DALL-E 2

Description: An AI system that can create images based on a text description. It does this by combining concepts, attributes and styles. For example, you could write “I want an astronaut riding a horse in a photorealistic style,” and that’s what you’d get.

Cost: Currently free to use, but there is a catch. You're allotted 50 free credits during your first month's use and 15 free credits after that.

Grammarly

Description: This text editing tool comes in handy when you need another set of eyes — computer eyes, that is — to tighten up your writing. Each piece of content gets a readability score based on the average length of sentences and words.

Cost: As a Chrome extension, this tool is free.

Expect kinks with any new technology, and AI tools for content creation are no different. For example, CNET, a prominent technology news website, published an AI-generated article with significant errors. What this shows us is that there’s always going to be a need for human scrutiny and oversight. AI is here to support, not replace, knowledgeable content creators.

Hannah Kubik