TechNOWlogy

Data Tools for Marketing Success

For marketers, data is the key to success. It helps us make informed decisions based on data-driven insights into what is working, what problems may exist and how to target marketing strategies. By gathering data, marketers can target marketing initiatives which will result in improved ROI and increased competitive advantages.

Effective marketing requires not only the collection of data, but analysis and reporting of that data as well. There are myriad data gathering tools available for marketers, and the choice of the best one will depend on marketers’ specific needs and goals. Here are some popular data gathering tools that are commonly used by marketers:

Google Analytics

Description:Tracks website traffic and user behavior and then provides insight into audience demographics, traffic sources, etc. Can also be integrated with other tools such as Google Data Studio and Google AdWords.

Cost: Free

Power BI

Description: Connects various data sources (Excel, databases, cloud-based services), transforms and cleans up the data, and creates interactive visualizations, reports and dashboards.

Cost: $10-$20 per user/month depending on features

SmartSheet

Description: Project management and collaboration tool that allows users to collect data, manage tasks, track progress and automate workflows.

Cost: Flexible pricing models available

SurveyMonkey

Description: Survey tool to create and send surveys, polls and questionnaires to gather feedback and insights from clients, prospects and employees, and make data-driven decisions. Provides a range of templates, customization options and real-time reporting and analysis.

Cost: Flexible pricing models available

With the right tools, marketers can collect and analyze data from various sources, gain insights into client behavior and create effective marketing strategies that drive growth and success. By prioritizing data gathering and analysis, marketers can stay ahead of the competition, deliver better results and, ultimately, achieve their desired outcomes.

Christine Proulx Grzyb