[ SHARE ]
[ RESPECT ]
[ IDEAL ]
[ ART ] [ DESIGN ]
[ MENTOR ]
[ DANCE ]
[ PARTNER ]
[ FRIEND ]
[ GOOFY ]
[ PASSION ]
[ DRIVE]
[ LIFE ]
[ HUSBAND ] [ SUPPORT ]
[ HOME ] [ RAINBOW ]
[ LOVE ]
[ REASON ]
[ ORIGINS ]
[ LIFE ]
AANCHAL MANDHYAN [ SON ]
[ WORTHWHILE ]
[ PRECIOUS ]
[ FAMILY ]
[ MANNERISMS ]
[ SMILE ]
[ INDIA ]
[ BROTHER ] [ MOTHER ] [ SISTER ]
[ FATHER ]
[ ROOTS ]
[ YOUNGEST ]
[ BELONG ] [ HOMELAND ]
[ BOUTIQUE OWNER ] [ VALUES ] [ PAMPERED ]
[ CLOSE ]
[ SUPPORT ]
[ BUSINESS ]
[ VALUES ]
[ CULTURE ] [ SELF-EMPLOYED ]
[ STRONG ]
[ PUNCHING BAG ] [ SHOULDER ] [ CONFIDANTE ]
[ LABOR ]
[ PROBLEMS ]
[ PASSIONATE ]
[ CARING ] [ SACRIFICE ]
[ COUNSELOR ]
[ SOLVE ]
[ LIFE ]
[ LOVING ]
[ SECRETS ] [ MOTIVATED ]
[ TOUGH ]
[ THERAPY ]
[ CLOSER ]
[ SHARING ]
[ PLAN ]
[ EMPATHY ]
[ INCENTIVE ]
[ FLEXIBLE ] [ RETAIL ]
[ MASSAGE ] [ EXECUTED ]
[ REWARD ] [ DESIRE ]
[ SUCCESSFUL ]
“A PERSON WITHOUT THE KNOWLEDGE OF HIS PAST, HISTORY, ORIGIN AND CULTURE, IS LIKE A TREE WITHOUT ROOTS.” ~Marcus Garvey
[ HELLO ]
[ Or路i路gin ] // Rise or derivation from a particular source // Something from which anything arises // The first stage of existence; beginning // Ancestry; parentage; extraction
[ ORIGINS ] SELECTED WORKS OF
AANCHAL MANDHYAN
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ ORIGINS ] My Indian origins define me and make me the person I am. Being born and brought up in India, my life experiences and learnings, my thinking and my way of living will always have the stamp of my homeland. That is the source of all my childhood memories, my old friends, my family and a very big part of my life. No wonder I always have stories from back home to share, always find a medium to connect me back to what I have left behind. To understand me better, one has to know where I come from, where my roots are... Likewise, in design to solve and understand a problem, you need to get to its roots and comprehend it’s inception. Only then can you build a strong foundation for your concept and ultimately find a solution. This book is a collection of my works and an attempt to give you a peek into their origins.
[ pg 05 ]
[ introduction ]
[ DESCENT ]
[ BLOODLINE ]
[ PARENTAGE ]
[ ANCESTRY ]
[ DESCENT ] [ STARTING ]
[ INCEPTION ] [ STREAM ]
[ SOURCE ]
[ POINT ]
[ STARTING ]
[ BEGINNING ]
[ START ]
[ INTERSECTION ]
[ ROOT ] [ MATHEMATICS ]
[ ORIGINS ]
[ FOUNDATION ] [ BASE ]
[ EXTRACTION ]
[ pg 06 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ SELECTED WORKS ] [ INTRODUCTION ] 004
01. [ DE BEERS CHOCOLATE ] 010 category // Packaging
02. [ FIND YOUR FREEDOM ] 022 category // Print
03. [ ACE PAINTS ] 034 category // Packaging
05. [ FRED LAMP ] 056 category // Packaging
04. [ TARGET BIRDHOUSE ] 046 category // Packaging
[ selected works ]
06. [ NINE X NINE WINE ] 068 category // Packaging
07. [ STALLION ] 078 category // Identity
08. [ POMONA COLLEGE ] 090 category // Identity
09. [ PENGUINS BOOK ] 100 category // Print
10. [ LOGO COLLECTION ] 114 category // Identity
[ ACKNOWLEDGEMENTS ] 122 [ COLOPHON ] 124
[ pg 07 ]
[ BRAINDUMP ]
[ SKETCHING ]
[ IDEAS ]
[ WORDS ]
[ LAYOUT ]
[ MINDMAPS ] [ CONCEPTS ]
[ KEYWORDS ]
[ FRESH ] [ CREATIVE ]
[ RISK ]
“ALL THE WORKS OF MAN HAVE THEIR ORIGIN IN CREATIVE FANTASY. WHAT RIGHT HAVE WE THEN TO DEPRECIATE IMAGINATION.” ~Carl Jung
[ pg 10 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “I never met a piece of chocolate, I didn’t like.” ] ~Unknown
01. [ A DIFFERENT KIND OF LUXURY ]
Stressed spelled backwards is desserts, coincidence? I think not! Chocolate is a great natural antidepressant. It contains tryptophan which helps you create serotonin, your body’s own antidepressant. Also, the phenylethylamine, found in chocolate has been shown to release serotonin and endorphins- two known chemicals that make us feel happy.
project title //
De Beers Chocolate
category //
Packaging
class name //
Package Design 1
instructor name //
Thomas Mcnulty
illustrations //
Aanchal Mandhyan
objective //
To design a line of chocolate packaging for the company De Beers that specializes in the business of diamond jewelry.
outcome //
A luxurious design inspired by the intricate cuts of a jewel. A special collection of truffle boxes to emulate the feel of opening a box to discover a gem. The idea was to make the packaging rich and lavish as to be able to sell as an accompanying gift with the store’s jewelry.
[ category ] / [ packaging ]
[ project ] / [ de beers chocolate ]
[ pg 11 ]
[ TEMPTATION ] [ DESIRE ]
[ LUXURY ]
[ RUBY ]
[ GEM ]
[ SOLITAIRE ]
[ DIAMOND ]
[ DETAIL ]
[ ORNAMENT ]
[ DELICATE ]
[ CUT ]
[ JEWELRY ]
[ SHINE ]
[ PRECIOUS ]
[ PATTERN ]
[ EXPENSIVE ] [ EXQUISITE ]
[ RICH ]
[ AFFLUENT ]
[ pg 12 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ de beers chocolate ]
[ category ] / [ packaging ]
[ pg 13 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 16 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ de beers chocolate ]
[ category ] / [ packaging ]
[ pg 17 ]
[ pg 18 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 22 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
[ “Liberty: One of imagination’s most precious possessions.” ] ~Unknown
02.
[ THE ART OF HENNA TATTOOS ] People get tattoos for a variety of reasons: to identify themselves with a religious or social group, to adorn their bodies, as protective symbols, to cover skin discolorations, to embrace a feeling, to flaunt an attitude, to proclaim love, to support an ideology... it is but a way of expression of one’s true self, a medium to find one’s inner freedom.
project title //
Find your Freedom Event
category //
class name //
Graphic Design 2
instructor name //
Max Spector
illustrations //
Aanchal Mandhyan
objective //
To plan an event sponsored by a fictitious health-product company called Aerivie and advertise the paper company Neenah.
outcome //
A Henna body art convention targeting the youth and banking on word of mouth publicity. The art of Henna tattoos was chosen over the traditional form of ink-needle tattooing to reinstate the medicinal and health angle of the event. The tattoo designs are different with purpose as to appeal to a large audience. Also, the poster was divided into sections that were perforated so that these takeaway pieces lend more public attention.
[ category ] / [ print ]
[ project ] / [ find your freedom ]
[ pg 23 ]
[ FREEDOM ]
[ TRADITION ]
[ INDIAN ]
[ EXPRESSION ] [ ART ]
[ ORNAMENTAL ]
[ DETAIL ] [ INTRICATE ] [ ORGANIC ]
[ MEDICINAL ]
[ HERBAL ]
[ HENNA ] [ TATTOOS ]
[ BODY ]
[ NATURAL ] [ PAINTING ] [ PIERCING ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 26 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 27 ]
[ pg 28 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 30 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 31 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 34 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
[ “I love spring but if I could chose, I would always greet it in a garden.� ] ~Unknown
03.
[ SPRING ON THE WALLS ] Springtime is seen as a time of growth, renewal, of new life being born, and of the cycle of life once again starting. It is also used more generally as the very idea of a new beginning. Likewise when people paint their houses they are looking for a change, a new environment, look & feel, what better way than to give them some spring to paint their walls...
project title //
Ace Paints
category //
Packaging
class name //
Package Design 2
instructor name //
Phillip Ting
illustrations //
Aanchal Mandhyan
objective //
To revitalize the look of Ace paints and launch a new product that could give the brand a fresh and modern outlook.
outcome //
A new collection called Spring Blossoms with a fresh and vibrant look that stands out against the competition. The organic illustrations and color palette break the old traditional rigid form of communication and lend a new voice and outlook to the brand.
[ category ] / [ packaging ]
[ project ] / [ ace paints ]
[ pg 35 ]
[ REBOUND ] [ REVERBERATE ]
[ BOUNCE ] [ BEGINNING ]
[ SOURCE ]
[ ORIGIN ]
[ SPRING ] [ GROWTH ] [ MOVEMENT ] [ START ]
[ FORWARD ]
[ NEW ]
[ MOTION ] [ SEASON ]
[ FRESH ]
[ FLOWERS ] [DYNAMIC ]
[ GARDEN ] [ GROWTH ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 38 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ ace paints ]
[ category ] / [ packaging ]
[ pg 39 ]
[ pg 40 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ ace paints ]
[ category ] / [ packaging ]
[ pg 41 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 46 ]
04.
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “I only feel angry when I see waste. When I see people throwing away things we could use.� ] ~Mother Teresa
[ A HOME OUT OF GROCERY BAGS ] Recycling turns materials that would become waste into valuable resources. If we reduce the toxicity of the trash we throw away, try to reuse containers and products we can take some load off the landfills. The process of making something new out of something used can also be exciting and refreshing. For example a multicolored scarf from left-over wool, wall art from old cds, collages from scrap paper, the list is endless.
project title //
Target Birdhouse
category //
Packaging
class name //
Package Design 2
instructor name //
Phillip Ting
objective //
To utilize eco-friendly methods to build a functional birdhouse out of recycled or scraped materials.
outcome //
Using the traditional technique of crochet and using target grocery bags instead of thread or wool the main structure or outer covering of the birdhouse was created. The base was an old wicker basket, the middle frame was a scraped plastic table-mat, these materials were acquired from the local city recycling center. The result is a visually appealing and functional birdhouse.
[ project ] / [ birdhouse ]
[ category ] / [ packaging ]
[ pg 47 ]
[ REFRESH ]
[ NEW ]
[ REUSE ] [ OBJECT ]
[ REJUVENATE ]
[ RECYCLE ]
[ LOOK ]
[ ENVIRONMENT ]
[ PRODUCE ]
[ GREEN ]
[ WASTE ]
[ PROCESS ]
[ MAKE ]
[ NON-TOXIC ]
[ ENERGY ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 50 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ birdhouse ]
[ category ] / [ packaging ]
[ pg 51 ]
[ pg 52 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ birdhouse ]
[ category ] / [ packaging ]
[ pg 53 ]
[ SOLUTION ]
“ALL RICHES HAVE THEIR ORIGIN IN MIND, WEALTH IS IN IDEAS, NOT MONEY.” ~Robert Collier
[ APPROACH ]
[ ORIGINALITY ]
[ BIG IDEA ] [ INNOVATION ] [ AHA MOMENT ]
[ EXPERIMENT ]
[ pg 56 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “Humor is a universal language.” ] ~Unknown
05. [ NOT JUST ANOTHER LAMP ] We can only survive in this world if we have a good sense of humor. Life is tough, there are bills to pay, jobs to do, errands to run. Only if we start taking pleasure in the simple things in life can we survive this mad race against time. I once read somewhere that once you have the ability to find a smile looking at ordinary things around you, that’s when you make them into something extraordinary.
project title //
Fred Lamp
category //
Packaging
class name //
Package Design 3
instructor name //
Thomas Mcnulty
objective //
To get experience in working with outside vendors and build a lamp for the company Fred & Friends that would reflect the brand personality.
outcome //
Fred is an iconic brand making fun, stylish products that always have a sense of humor to them. My basic approach was to brainstorm for objects that are closely connected to the concept of light. After a long sketching process, I narrowed down the idea of making a lamp inspired by the Zippo lighter. The result is a product that could be easily added to the Fred catalog.
[ category ] / [ packaging ]
[ project ] / [ fred lamp ]
[ pg 57 ]
[ FEELING ]
[ HAPPINESS ]
[ STATE ]
[ HUMOR ] [ SMILE ]
[ CONNECT ]
[ EMOTION ]
[ CONVERSE ]
[ MOVE ]
[ pg 58 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ fred lamp ]
[ category ] / [ packaging ]
[ pg 59 ]
[ pg 60 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
Side View
Front View
7"
7"
9"
9"
Top View
3.75"
9"
3.75" 9"
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ category ] / [ packaging ]
[ project ] / [ fred lamp ]
2"
9"
9"
[ pg 63 ]
[ pg 64 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 68 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “Wine is constant proof that God loves us and loves to see us happy.� ] ~Benjamin Franklin
06. [ SOME LIKE IT SQUARE ]
Wine is an alcoholic beverage, typically made of fermented grape juice. The natural chemical balance of grapes is such that they can ferment without the addition of sugars, acids, enzymes or other nutrients. Wine is produced by fermenting crushed grapes using various types of yeast. Yeast consumes the sugars found in the grapes and converts them into alcohol. This alcohol or wine then becomes the life of many celebrations, parties, candle-light dinners or just some alone time... project title //
Nine x Nine Wine
category //
Packaging
class name //
Package Design 3
instructor name //
Thomas Mcnulty
illustrations //
Aanchal Mandhyan
objective //
To design wine bottles for the company Nine x Nine reflecting different price points, lower-priced Zinfandel and Chardonnay and also an expensive bottle.
outcome //
The special thing about the wine is that the grapes are cultivated on 9 x 9 square fields, thus after doing an extensive pattern study with different square designs, a series of patterns was created for the labels. The number 9 also represents the brand and thus was given a prominent spot in the design. In the end you have a visually striking design that would stand out from the competition.
[ category ] / [ packaging ]
[ project ] / [ nine x nine wine ]
[ pg 69 ]
[ EXPENSIVE ] [ RICH ]
[ RED ] [ GRAPES ]
[ SOURCE ]
[ WINE ]
[ SWEET ]
[ SMOOTH ]
[ WHITE ] [ DRINK ]
[ TREAT ]
[ CELEBRATION ] [ FESTIVE ]
[ WINERY ]
[ pg 70 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ nine x nine wine ]
[ category ] / [ packaging ]
[ pg 71 ]
[
[ pg 72 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ nine x nine wine ]
[ category ] / [ packaging ]
[ pg 73 ]
[
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ nine x nine wine ]
[ category ] / [ packaging ]
[ pg 75 ]
[
[ pg 76 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[
[ pg 78 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “Fast cars is my only vice.� ] ~Benjamin Franklin
07. [ BEHIND THE WHEELS ] Cars are reminiscent of speed, if not then they are not cars they are bullock carts! What does a man look in a car? Does he want his machine to be his alter ego? Or does he want it to be everything that he aspires to be. It would not be wrong to say that cars are to men what jewelry is to women, an object of desire, the symbol of status and the joy of ownership.
project title //
Stallion Identity
category //
class name //
Identity Design 1
instructor name //
Dean Wilcox
illustrations //
Aanchal Mandhyan
objective //
To design the identity of a fictitious car company called Stallion and show it across various brand applications.
outcome //
A strong and memorable mark that represents a stallion in all its vigor and ready to take on the road. The brand applications, color usage further add to the look and feel of the identity.
[ category ] / [ identity ]
[ project ] / [ stallion ]
[ pg 79 ]
[ STURDY ]
[ TOUGH ]
[ MASCULINE ]
[ SLEEK ]
[ STYLE ]
[ SMOOTH ]
[ SUBSTANCE ]
[ STALLION ]
[ MOVEMENT ]
[ MOTION ]
[ FORWARD ]
[DYNAMIC ]
[ pg 80 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ stallion ]
[ category ] / [ identity ]
[ pg 81 ]
[ pg 82 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 84 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ stallion ]
[ category ] / [ identity ]
[ pg 85 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ MINIMAL ]
[ POWERFUL ]
[ BOLD ]
[ EXTRACT ]
[ SIMPLIFY ]
[ UNCLUTTER ]
“ALL DIFFICULT THINGS HAVE THEIR ORIGIN IN THAT WHICH IS EASY, AND GREAT THINGS IN THAT WHICH IS SMALL.” ~Lao Tzu
[ LESS ]
[ RESEARCH ]
[ USP ]
[ CHARACTER ]
[ pg 90 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
[ “Knowledge is a weapon. I intend to be formidably armed.� ] ~Terry Goodkind
08.
[ AN ASSET CALLED EDUCATION ] The ability to learn is programmed in our dna. Right from the time we are babies, when we learn the basics of survival like walking, eating, talking etc, to the greater things in life when we grow up. An education is the best gift one can get or give, it is the door to knowledge, enlightenment and understanding. It is both the journey and the destination...
project title //
Pomona College
category //
class name //
Identity Design 2
instructor name //
Jessica Peltz
illustrations //
Aanchal Mandhyan
objective //
To update and refresh the identity of Pomona college based in Los Angeles so that it connects better with the current and prospective students.
outcome //
A simplified approach to the old identity that is both modern yet traditional and can be endorsed by the students with pride.
[ category ] / [ identity ]
[ project ] / [ pomona college ]
[ pg 91 ]
[ POWER ] [ WISDOM ]
[ KNOWLEDGE ] [ INSTRUCTION ]
[ LEARNING ]
[ MEDIUM ]
[ EDUCATION ] [ GROWTH ]
[ WORDLY ]
[ COMPETENT ]
[ SMART ]
[ OUTLOOK ]
[ THINKING ]
[ IDEAS ]
[ AWARE ]
[ pg 92 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
POMONA COLLEGE
P O M O NA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
POMONA COLLEGE
[ project ] / [ pomona college ]
POMONA COLLEGE
[ category ] / [ identity ]
[ pg 93 ]
[ pg 94 ]
[ origins ] / [ portfolio ]
POMONA COLLEGE
[ aanchal mandhyan ] / [ designer ]
[ category ] / [ identity ]
[ project ] / [ pomona college ]
POMONA COLLEGE
[ pg 95 ]
[ pg 96 ]
[ origins ] / [ portfolio ]
POMONA COLLEGE
[ aanchal mandhyan ] / [ designer ]
[ category ] / [ identity ]
[ project ] / [ pomona college ]
Pomona
[ pg 97 ]
[ pg 98 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
POMONA COLLEGE
[ project ] / [ pomona college ]
[ category ] / [ identity ]
POMONA COLLEGE
[ pg 99 ]
[ pg 100 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “Love knows no limit to its endurance, no fading of its hope; it can outlast anything.� ] ~Unknown
09.
[ A TALE OF SURVIVAL ] If we ever think that our life is tough, we should compare it to the Emperor Penguins, and that might give us some perspective. Their way of living and their means of survival is proof that love is the driving force behind our ability to bear pain and hardships in life. How else does one explain survival in the harsh weather of Antarctica and the same drill every year...
project title //
Emperor Penguins Book
category //
class name //
Typography 3
instructor name //
Carolina De Bartolo
illustrations //
Aanchal Mandhyan
objective //
To design a 100 page book on a topic that reinstates the concept of survival. The subject of the book is Emperor penguins and the survival of their chick.
outcome //
The design idea came about after a word study or mind map. The bold black lines and the white in the book is reflective of the black and white appearance of the penguins. The illustration style was kept organic as the subject matter is humanly and the data was backed up by scientific maps and charts. The book is scientific in approach and yet can be enjoyed by animal lovers.
[ category ] / [ print ]
[ project ] / [ penguins book ]
[ pg 101 ]
[ CLOSE ]
[ HUDDLE ]
[ GROUP ]
[ COLD ]
[ ANTARCTICA ]
[ PENGUIN ]
[ SNOW ]
[ HARSH ]
[ BLACK ]
[ ENVIRONMENT ]
[ WHITE ]
[ CARING ]
[ CONDITION ]
[ ANIMAL ] [ LIFE ]
[ pg 102 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ penguins book ]
[ category ] / [ print ]
[ pg 103 ]
[ pg 104 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ penguins book ]
[ category ] / [ print ]
[ pg 105 ]
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[ pg 108 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ penguins book ]
[ category ] / [ print ]
[ pg 109 ]
[ pg 110 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ penguins book ]
[ category ] / [ print ]
[ pg 111 ]
[
[ pg 04 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ find your freedom ]
[ category ] / [ print ]
[ pg 11 ]
[
[ pg 114 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ “A great trademark is appropriate, dynamic, distinctive, memorable and unique.� ] ~Unknown
10.
[ IDENTITY COLLECTION ] A trademark represents a brand, it is the face of the company and can communicate the quality, ideology and effectiveness of its products or services. A great mark is memorable, it resonates with its audience and also creates an emotional bond, thus helping with recall value.
project title //
Various
category //
Identity
class name //
Various
instructor name //
Various
objective //
To design identities that represent the person, place or company in the most effective way and therefore truly convey their image and personality.
outcome //
This is a collection of some of the logos I designed over the course of my degree. Behind each design there was extensive research and numerous iterations so as to come up with a mark that is simple, bold and honest.
[ category ] / [ identity ]
[ project ] / [ logo collection ]
[ pg 115 ]
[ TRUST ]
[ STABILITY ]
[ IMAGE ]
[ IMAGE ]
[ FACE ]
[ IDENTITY ]
[ RECOGNITION ]
[ BRAND ]
[ POSITIVE ]
[ MAKE ]
[ PRESENCE ] [ MEMORABLE ]
[ PROMISE ]
[SERVICES ]
[ PRODUCT ]
[ VALUE ]
[ pg 116 ]
[ aanchal mandhyan ] / [ designer ]
[ origins ] / [ portfolio ]
THEA
aer v e
[ category ] / [ identity ]
[ project ] / [ logo collection ]
[ pg 117 ]
POMONA COLLEGE
[
A
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[ pg 118 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ project ] / [ logo collection ]
[ category ] / [ identity ]
[ pg 119 ]
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“WE ARE JUDGED BY WHAT WE FINISH, NOT BY WHAT WE START.” ~Unknown
[ SOLUTION ]
[ VISUAL ]
[ TACTILE ]
[ EXECUTION ]
[ PRODUCTION ]
[ ACCOMPLISHMENT ]
[ pg 122 ]
[ origins ] / [ portfolio ]
[ aanchal mandhyan ] / [ designer ]
[ THANKS ] To my husband Bharat, for being such a wonderful companion, my friend, my critic and my strength. You were always there, staying up late at nights, taking care of the baby, sacrificing weekends, I could not have done this without your unconditional love and support. My accomplishments are as much yours as they are mine. To my family, for always believing in me, and giving me the freedom to do what I like. You always instilled in me the idea that nothing is impossible and that I can do anything. To my friend Aaina Sharma, for being there when I needed her most, Anu Poddar for being a good listener, good friend and motivating me at every step along the way. To my faculty members, Tom Mcnulty for being patient and understanding, Jeremy Stout for his guidance and support, Mary Scott for being a wonderful department director and all the others who helped me along the way to pursue my education.
[ acknowledgements ]
[ pg 123 ]
[ BROTHER ]
[ DAD ]
[ SISTER ] [ MOM ]
[ FAMILY ]
[ BHARAT ]
[ HUBBY ]
[ JEREMY STOUT ]
[ TOM MCNULTY ]
[ ANU PODDAR ]
[ FRIENDS ]
[ FACULTY ]
[ AAINA SHARMA ] [ MARY SCOTT ]
[ THANKS ]
[ pg 124 ]
[ origins ] / [ portfolio ]
[ COLOPHON ] [ CONTACT ] 510.378.9079 hello@aanchalmandhyan.com [ TITLE ] Origins [ BOOK DESIGN COPYRIGHT ] By Aanchal Mandhyan [ PUBLISHED BY ] By Aanchal Mandhyan For Course No. Gr_460 Senior Portfolio [ INSTRUCTOR ] Jeremy Stout [ PHOTOGRAPHY ] By Aanchal Mandhyan Istockphoto [ TYPEFACES ] Syntax, Adobe Garamond [SOFTWARE ] Adobe Creative Suite CS4 [ PRINTER ] Epson R1800 [ BINDERY ] The Key Binding & Printing, Oakland [ COPY WRITING ] Aanchal Mandhyan All rights reserved. No parts of this book may be reproduced or transmitted by any means electronic or mechanical without the written permission of the copyright owners.
[ aanchal mandhyan ] / [ designer ]
[ NOSTALGIC ]
[ JOY ]
[ EXPERIENCES ]
[ ROMANCE ] [ COMEDIES ]
[ HAPPINESS ]
[ DANCE ]
[ PARTNER ]
[ MEMORIES ]
[ GOOFY ]
[ MOVIES ]
[ REVIEWS]
[ LIFE ]
[ FRIENDS ] [ CONNECT ] [ FUN ]
[ HOBBY ] [ HOME ] [ TEACH ]
[ LONGING ]
[ PAST ]
[ GROW ]
[ LIFE ]
[ PARTY PLANNING ]
[ COLLECT ]
[ FAILURE ]
[READY ]
[ HOSTING ] [ UNIVERSAL ]
[ WORK ] [ EVENTS ]
[ OCCURENCE ]
[ TRUTH ]
[ GIFTS ] [ PERFUME ]
[ CLOTHING ]
[ CORPORATE ] [ PRIVATE ] [ WEDDINGS ]
[ PROMOTIONAL ]
[ PERSONAL ]
[ SERIOUS ]
[ BELONG ] [ ATTACHED ]
[ ROMANTIC ]
[ GOALS ]
[ TARGET ]
[ BUSINESS ]
[ FUN ]
[ VALUES ]
[ CULTURE ] [ SONGS ]
[ FAIRYTALE ] [ DREAM ] [ ELABORATE ] [ EXPENSIVE ]
[ MEANING ]
[ STATUS ]
[ ENDING ]
[ MUSHY ] [ LYRICS ]
[ FLAMBOYANCE ]
[ CLASS ]
[ LIFE ]
[ WEAKNESS ]
[ LUXURY ] [ BOOKS ]
[ RELATE ]
[ STYLE ]
[ SLEEP ]
[ FAMILY TIME ]
[ PLAN ]
[ UNWINDING ]
[ KNOWLEDGE ]
[ FLEXIBLE ] [ INHERENT ]
[ ACQUIRED ] [ EXECUTED ]
[ WORDLY ] [ DESIRE ]
[ SUCCESSFUL ]