2013 AAPO Conference Program by Australasian Association of Professional Organisers

AAPO 2013 7th Annual Conference

Reduce. Rethink. Reorganise. Making an Impact.

31 Julyâ&#x20AC;&#x201D;3 August 2013 Pullman Hyde Park, Sydney

CONTENTS

Welcome from the President

Meet the AAPO Executive Committee

Welcome from the Conference Chair

Welcome to Sydney

Conference Program

Information for Delegates

Conference Venue

Conference Floorplan

Sponsors

Exhibition Information

Speaker Profiles

2012/13 AAPO Volunteers

Cover image courtesy of Simon Woolley ÂŠ 2013 2

WELCOME FROM THE PRESIDENT

On behalf of the Executive Committee, it’s my pleasure to extend a very warm welcome to delegates attending this year’s conference. Now in its seventh year, AAPO has witnessed phenomenal growth and this has certainly been reflected in record numbers of attendees at conferences over the past few years. This year is bound to be no exception, as members travel across Australasia, putting aside family and client commitments to come together with the intention of enhancing their professional development skills and sharing knowledge and experiences. With this year’s theme Reduce, Rethink, Reorganise – Making an Impact, whether you work in a small country town or thriving city, we hope you take advantage of the many opportunities to network with your colleagues. If you’re a first time attendee, we hope the great connections you make during the conference will reduce any anxieties you may be feeling and you come away feeling inspired and brimming with ideas. If you’re a seasoned professional, we hope the conference provides many opportunities for you to rethink and enhance the way you operate your business. We would encourage you to also make the time to meet with the conference sponsors, who have some great information to help reorganise your business and these contacts would no doubt be a great referral source for your clients too. The conference sub-committee has organised a great line up of speakers who will no doubt be Making an Impact and it’s encouraging to see a number of expert speakers here in Australia who are par with our international counterparts. We’re confident that every delegate will walk away with a number of tools which can easily be applied in our businesses. Have fun, enjoy and please make yourself known to the Executive Committee, as we’d love to hear about your conference experiences. Warmest regards

Carol Martyn AAPO President On behalf of the Executive Committee

MEET THE AAPO EXECUTIVE COMMITTEE

Carol Martyn

Amanda Lecaude

Vicki Koutroubos

Chantal Imbach

President

Vice-President

Secretary

Treasurer

Carolyn Verhoef

Robyn Schultz

Sarah Cottman

PR Portfolio

Events Portfolio

Past President

Susanne Thiebe Membership Portfolio

ABOUT AAPO Our Mission – AAPO is the industry association for Professional Organisers throughout Australasia. As a cutting edge leader, AAPO supports its members and their businesses, sets industry standards and educates the public on the value of Professional Organising. Our Vision – To be internationally recognised as Australasia’s premier industry association for leading and developing Professional Organisers. Professional Organiser Defined A Professional Organiser is someone who creates customised solutions to help others get organised. They help their clients find balance, restore order and maximise their resources. They provide ideas, information, structure, solutions, tools and systems which increase productivity, reduce stress and lead to more control over individual resources.

WELCOME FROM THE CONFERENCE CHAIR

On behalf of the 2013 “Reduce. Rethink. Reorganise. Making an Impact” Conference Subcommittee, I welcome you to Sydney for the 7th Annual AAPO Conference. This year is our first attempt at totally reducing the amount of paper and waste we produce, rethinking how we present a conference with the least possible resources and reorganising how we communicate and share the tasks. We feel that by attending this year’s conference you are ready to make an impact. Whether you are a new organiser or a veteran of many years, our hope is that you leave this conference with new friends, greater knowledge and increased confidence. Your full participation will enhance your business, your clients and yourself. Thank you to all who have supported our work, especially the 2012/13 Executive Committee, and in particular: the Events Portfolio Manager, Robyn Schultz; Treasurer, Bec Johnston; and Immediate Past President, Sarah Cottman. We invite you to make the most of this conference in every way possible. Learn, network, share, participate and most of all have fun. Kind regards

MaryAnne Bennie Chair 2013 Conference Subcommittee

Your 2013 Conference Subcommittee MaryAnne Bennie (Chair) Alyssa Bunting Amelia Lange Beverley Scheepers Denise Childs Laurel Grey Melissa Sleegers Rachel Zehner Robyn Schultz 5

WELCOME TO SYDNEY

Sydney boasts being awarded the ‘best city to live in’ by international visitors for six successive years. As a conference destination it has it all. It’s a vibrant city with beautiful beaches, sensational harbours, world class hotels, restaurants and entertainment. What better place to cultivate, advance and celebrate how Professional Organisers from Australia and around the world can make an impact by reducing, rethinking and reorganising. For more information about Sydney, visit www.sydney.com.

CONFERENCE PROGRAM

DAY 1: WEDNESDAY 31 JULY 2013 Unless otherwise specified, all sessions will be held in the Cook Room, Level 2. Registration, morning and afternoon tea, and the Creating Order from Chaos Welcome Reception will be held in the Cook Foyer, Level 2. 8.15 – 8.45am

Registrations Open

8.45 – 10.30am

Pre-Conference Workshop: ABC of Counselling, John Littleton

10.30 – 10.45am

Morning Tea

10.45am – 12.15pm

Pre-Conference Workshop continued

12.15 – 1.00pm

Lunch (Windows on the Park Restaurant, Level 1)

1.00 – 2.30pm

Pre-Conference Workshop continued

2.30 – 2.45pm

Afternoon Tea

2.45 – 4.30pm

Pre-Conference Workshop continued

5.30 – 6.00pm

Registrations Open

6.00 – 7.00pm

AAPO Executive Committee Presentation and ‘Meet and Greet’

7.00 – 9.00pm

Creating Order from Chaos Welcome Reception

DAY 2: THURSDAY 1 AUGUST 2013 Unless otherwise specified, all sessions will be held in the Ibis Rooms, Level 1. Morning tea, lunch and afternoon tea will be held in our Trade Exhibition area in the Cook Room, Level 2. 8.15 – 8.45am

Registrations Open

8.45 – 9.15am

Welcome, MaryAnne Bennie & Past President’s Opening Address, Sarah Cottman

9.15 – 10.15am 10.15 – 10.25am

Opening Keynote: Harnessing the efficiencies of the internet: How Collaborative Consumption can help us Reduce. Rethink. Reorganise. Lisa Fox A word from our Sponsors: 1800-GOT-JUNK?

10.25 – 10.55am

Morning Tea

10.55 – 11.55 11.55am – 12.05pm

Being Organised Doesn’t Cost the Earth Tanya Lewis A word from our Sponsors: Creating Order from Chaos

12.05 – 1.05pm 1.05 – 2.20pm

2.30 – 3.00pm 3.00 – 3.45pm

4.00 – 4.55pm

6.30pm 7.00 – 11.00pm

Lunch How Sponsoring Increases Sales and Attract, Engage and Retain helps you Rule Your Market, Danielle your Clients, Storey and Warwick Merry (Ibis Room 1) Angela Raspass, (Ibis Room 2) Afternoon Tea Reduce and Rethink: How Shopping Less can give you (and your clients) More Style, Jill Chivers (Ibis Room 1) Social Business Matters, Meredith Collins (Ibis Room 1)

The Quadruple Bottom Line: Measuring Success Beyond Profit, Beverley Scheepers (Ibis Room 2)

PJ Organiser: Simple Steps to Profiting from the Couch as a PO, Donna Brown (Ibis Room 2) Meet in Pullman Hotel lobby for transfer to 1800-GOT-JUNK? Gala Dinner 1800-GOT-JUNK? Gala Dinner 8

CONFERENCE PROGRAM

DAY 3: FRIDAY 2 AUGUST 2013 Unless otherwise specified, all sessions will be held in the Ibis Rooms, Level 1. Morning tea, lunch and afternoon tea will be held in our Trade Exhibition area in the Cook Room, Level 2.

8.45 – 10.00am

Networking: The 7 Secrets to Creating World-Class Connections, Suzy Jacobs

10.00 – 10.10am

A word from: Wendy Hanes on ICD

10.10 – 10.40am

Morning Tea

10.40 – 11.30am

Rethinking How People Buy Your More Sense, More Money: Reduce Services, Vanessa Van Wyk and and Rethink your way to Financial Emma Ray (Ibis Room 1) Success, Michelle House (Ibis Room 2) Rethink your Website: Make it Work for 3 Steps to Standing Out from the You, Helen Butler (Ibis Room 1) Crowd, Miriam Amprimo (Ibis Room 2) Lunch

11.40am – 12.30pm 12.35 – 1.35pm 1.35 – 2.30pm 2.40 – 3.10pm

The Power of the Purse: Understanding and Connecting with the Female Market, Karen Phillips Afternoon Tea

3.10 – 3.25pm

Rewind, Relax, Rethink how you can make an Impact on You! Carolyn Verhoef

3.25 – 3.35pm

A word from our Sponsors: Officeworks

3.35 – 3.40pm

A word from: Robyn Schultz on NOW

3.40 – 4.40pm

Officeworks Closing Keynote: Getting Organised in the Era of Endless, Judith Kolberg Sponsor Prizes Draw (winners must be present)

4.45 – 5.05pm 5.05 – 5.30pm

Closing Addresses: AAPO President Carol Martyn and Conference Subcommittee Chair MaryAnne Bennie

DAY 4: SATURDAY 3 AUGUST 2013 Unless otherwise specified, all sessions will be held in the Cook Room, Level 2. Registration, morning tea, book sales and signings will be held in the Cook Foyer, Level 2.

8.15 – 8.45am

Registrations Open

8.45 – 10.15am

Post-Conference Workshop: Era of Endless Organising Skills, Judith Kolberg

10.15 – 10.30am

Morning Tea

10.30am – 12.00pm 12.00 – 12.30pm

Post-Conference Workshop continued Book sales and signing

INFORMATION FOR DELEGATES

CONFERENCE ATTIRE

TRANSPORTATION

NEAREST AMENITIES

Conference sessions: Business Casual

Directions From Sydney Airport using AirportLink

Welcome Reception: Business Casual

www.airportlink.com.au/ directions/accommodation/ pullman-sydney-hydepark.php

Nearest Train Station: Museum Station Elizabeth Street

Gala Dinner: A touch of “green” GALA DINNER Please meet in the foyer of the Pullman Hotel at 6.30pm on Thursday 1 August for transfers to our spectacular Gala Dinner venue. The event will conclude at 11.00pm. INTERNET ACCESS Internet access at the Pullman Hotel is available for a fee of $19.95 per 24 hours. You can also use the computers provided in the hotel business centre for free. ICD TESTING ICD examinations will be held on Wednesday 31 July as follows: ADD: 4.00pm CD: 5.00pm Busby Boardroom, Pullman. PARKING Parking is available at the Pullman. There is a special daily conference rate of $25. It is a self parking garage. Entrance via Frances Street. Validate your parking ticket at reception to receive the discount.

Go to the Sydney Airport Domestic or Airport International Train Station. At either of these Airport Stations, purchase a train ticket to Museum Station. Then go to Platform 1. All trains from Platform 1 go to Museum Station. Stay on the train until you reach Museum Station. Take the Liverpool Street exit towards College Street and continue for 200 metres. Turn left onto College Street and continue for 95 metres. At that point you will arrive at Pullman Sydney Hyde Park. From the Airport, we estimate the travel time to be approximately 15 minutes. Adult one way fare $15.90 Buses www.sydneybuses.info Ferries: www.transport.nsw.gov.au/ content/sydney-ferries Taxis 133 100 or 133 300 10

Post Office 1 Oxford Street, Darlinghurst Newsagent 1/ 18-32 Oxford Street, Darlinghurst ATMs CBA—1 Oxford Street ANZ—81 Oxford Street NAB—47 Flinders Street Westpac—113 Oxford Street St George—157 Oxford Street HSBC—724 George Street Bottle Shop Vintage Cellars 61 Oxford Street Darlinghurst Groceries IGA 23 Oxford Street Darlinghurst Hospital St Vincent’s Hospital 390 Victoria Street, Darlinghurst T: 02 8382 1111

INFORMATION FOR DELEGATES

THINGS TO SEE AND DO

LOCAL RECOMMENDATIONS Bars

Hop on/off bus to Bondi Beach | www.city-sightseeing.com/tours/ australia/ sydney.htm#tourlandingposition Opera House tour | www.sydneyoperahouse.com/visit/ tours.aspx Walk around the Central Business District (CBD): Hyde Park, St Mary's Cathedral, Australian Museum, Museum of Sydney Ferry to Manly, Watson Bay or Woolwich Historic walk around The Rocks Walk through Botanical Gardens, the Domain or the Art Gallery of NSW Taronga Zoo | www.taronga.org.au/ Bondi to Coogee Cliff Walk | www.about-australia.com/travelguides/new-south-wales/sydney/ attractions/natural/bondi-to-coogeecoastal-walk/

CBD shopping at The Strand, Pitt Street Mall, Queen Victoria Building (QVB)

Lucio Pizzeria | 1/248 Palmer Street, Darlinghurst | www.luciopizzeria.com.au

David Jones Food Hall

Mr Wongs | 3 Bridge Street, Sydney | http://merivale.com.au/mrwong/

The Rocks Markets | www.therocks.com/sydney-ShoppingThe_Rocks_Markets.htm

BBQ King | 18 Goulburn Street, Haymarket

Paddington Markets | www.paddingtonmarkets.com.au Birkenhead Point Outlet Centre | www.birkenheadpoint.com.au 11

Aqua Corner Paul & Northcliff Street, Milsons Point | www.aquadining.com.au Cafe Sydney | 5th Floor/31 Alfred Street, Sydney | www.cafesydney.com

CONFERENCE VENUE

PULLMAN HYDE PARK, SYDNEY 36 College Street Sydney NSW 2010 T: +61 (0)2 9361 8400 F: +61 (0)2 9361 859 Google Maps: http://goo.gl/maps/3p6vj CONFERENCE SESSIONS Ibis I and Ibis II, Level 1 TRADE EXHIBITION Cook Room, Level 2 MEAL BREAKS Cook Room, Level 2 EXECUTIVE MEET AND GREET 6.00—7.00pm, Wednesday 31 July Cook Room, Level 2 Come and meet members of the Executive committee, learn what they do and what being a member of AAPO can do for you and your business. Find out more about member benefits, accreditation, AAPO’s plans for the future and how you can make the most of your association. THE CREATING ORDER FROM CHAOS WELCOME RECEPTION 7.00-9.00pm, Wednesday 31 July Cook Foyer, Level 2 The Creating Order from Chaos Welcome Reception will give you an opportunity to catch up with old friends, meet new ones, network with fellow PO’s and start to build that conference excitement. Enjoy a full two-hour finger food and drinks package. GALA DINNER Meet in the lobby of the Pullman Hotel at 6.30pm sharp on Thursday 1 August for an evening of food, drink, awards and entertainment. The event will end at 11.00pm. Dress your best in a touch of green; it’s up to you what that might mean! 13

CONFERENCE VENUE

THANK YOU TO OUR SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS

THANK YOU TO OUR SPONSORS

PRIZES FROM OUR SPONSORS: We draw your name and YOU select your prize! Over $5,000 worth of prizes to be won! Sponsor

Prizes Three 1/4 truck junk removals (valued at $350 each) (Syd, Melb, Bris, Adelaide, Gold Coast, Perth)

Three 3-month memberships of The Professional Organiserâ&#x20AC;&#x2122;s Edge program (valued at $247 each)

Fellowes Jam Proof Shredder (valued at $449) Toshiba 1.5TB Protable Hard Drive value (valued at $129) Philosophy Fashion Stationery Pack (valued at $100)

myessentials

myessentials FamilySafe (valued at $660)

The Cartridge Family

One hour Customer Engagement Mentoring Session with Danielle Storey (valued at $250)

Howards at Home

Jewellery Chest with necklace keeper (valued at $169)

Wardrobe World/Garage Smart

Rolling Tool Rack PLUS 2X Tool Hangers (valued at $200)

inaDRAWER

Blum Metabox 3 drawer internal cupboard fitout (valued at $484)

FILESAVER

Kindle (valued at $200)

Your Insurance Broker

Red Balloon Voucher (valued at $100)

AAPO

Full Delegate Package to 2014 AAPO conference (valued at $400+)

Please take a minute to consider your preferred prize from the above list should you be fortunate to win a prize from one of our sponsors. This will ensure that we Reduce. time in the conference program for the prize draws and donâ&#x20AC;&#x2122;t Rethink. taking home unwanted prizes! 16

THANK YOU TO OUR SPONSORS

BRONZE SPONSORS

LUCKY DOOR PRIZES PRODUCT SAMPLES Acco Stationery Djuna Soaps Getting Organized Magazine

Dymo Label Makers (4) $100+ Eco Switch (5) $30 Happily Organised Social Media Kits (2) $79

Isy Laif Dusting Gloves

in8 home.office.life.organising Sets of Books (3) $50

LUK Beautifood Lip Nourish

kikki.K Voucher $100

Miss Money Penny Vouchers

Reverse Garbage Voucher $100

Qi Tea Fine China Tea

Smilefile Kids Keepsake Kit $90

Signature Scent Candles Upbeat Promotions Pencils

TRADE EXHIBITION INFORMATION

TRADE EXHIBITION PASSPORT

EXHIBITOR LOCATIONS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

You will receive a Trade Exhibition Passport at Registration. Your aim is to fill your passport with stamps, qualifying you to be in the draw for sponsor prizes. As you visit each trade table, simply ask for a stamp.

AAPO MEMBERS TABLE Thursday 1 August

Morning :Happily Organised Lunch: BCPO Afternoon: Eco Organiser & Home Styling

Friday 2 August

Morning: Home and Life Organising Lunch: ICD Afternoon: in8 home office life organising

AAPO/ICD/BCPO Howards at Home myessentials The Cartridge Family Speakers table 1 1800-GOT-JUNK? Creating Order from Chaos Officeworks Speakers table 2 inaDRAWER FILESAVER Your Insurance Broker

SPEAKER INFORMATION

JOHN LITTLETON UnitingCare Mental Health

ABC of Counselling 9.00am—4.30pm, Wednesday 31 July (Pre-Conference Workshop)

About the Session

About John

Many professions require counselling skills as part of their job requirements. These skills whilst for some are organic to their nature, nevertheless need to be learned, practised and honed to make us more effective in what we do.

John has been a registered psychologist for the past 15 years and a certified trainer for the past 14 years. He is currently a member of the College of Organisational Psychologists and also acts as a coaching psychologist. John has worked in private practice treating people with personal and mental health problems as well as working in organisations assessing their needs and providing effective interventions and programs to improve both productivity and wellbeing within the organisation. John has a specific interest in developing and improving the wellbeing of people both in their private and workplace life and has been actively involved in programs associated with mental health awareness and support, positive and performance psychology as well as emotional intelligence and building resilience. As a presenter John brings a rich history of useful stories to bring the information he provides alive. He likes to add a good dollop of humour to his training and engage the participants to think and interact with the topic at hand.

The ABC of counselling workshop has distilled the core requirements of what it takes to effectively counsel and support people who need help. At the end of the workshop participants will have skills in being able to prepare themselves for a number of the core barriers when acting as an agent of change, will have practised key empathy building skills and be able to use a range of reflective thinking processes, and will be able to build a motivational case plan to match the needs and address concerns of the client. This workshop is a one day (shortened) version of the program which teaches participants to develop and hone their skills including:  Exploring the importance of attitude for both the client and the service provider and how that is expressed in communication exchange.  Engaging clients utilising rapport building and empathy to develop a safe place for clients to explore issues and consider change.  Exploring motivation to change and utilise a well-researched model of change management.  Set appropriate goals, address fears and develop an action based action plan.

JOHN’S TOP TIP John’s favourite quote is: “Before you argue with someone, first walk a mile in their shoes. That way if they still want to argue, you are a mile away and have their shoes!”

SPEAKER INFORMATION

LISA FOX Open Shed

Harnessing the efficiencies of the internet: How collaborative consumption can help us Reduce. Rethink. Reorganise. 9.15—10.15am, Thursday 1 August About the Session

About Lisa

In my presentation I will speak about how the growing Collaborative Consumption movement in Australia can be harnessed to help us "Reduce. Rethink. Reorganise".

After listening to Rachel Botsman’s sydney TEDx talk “The Case for Collaborative Consumption” and learning about the growing collaborative consumption movement overseas, Lisa was inspired to start Open Shed in 2011 with her life and business partner, Duncan. Open Shed is a peer-to-peer rental and community connection platform.

Essentially Collaborative Consumption refers to traditional behaviours of sharing, bartering, gifting, swapping, and renting, which are now being revitalised by the internet on a scale not possible previously. Online peer-to-peer marketplaces enable and encourage these behaviours by leveraging the efficiencies of the internet. As a business model, Collaborative Consumption has the potential to change the way we consume. It represents a fundamental challenge to the prevailing top-down consumption model - there is no merchant or middle man and individual private ownership is no longer the end goal, rather “access” is. What I see as the ‘secret sauce’ of collaborative consumption businesses and why I believe they have the potential to play a transformational role in our communities, is that their very basis is people, and the primary purpose of these online platforms (and the hallmark of whether they are a successful business or not) is to connect people so that their needs can be met in an efficient way.

Lisa has worked tirelessly to connect Australian collaborative consumption businesses and founders to encourage collaboration in the Australian industry. Open Shed won the 2012 Green Lifestyle Small Business Award and has exposed thousands of people to Collaborative Consumption. Open Shed is also teaming up with one of Australia’s largest property developers Stockland in five of their estates. Lisa is also the Australian CollaborativeConsumption.com Curator. She is most excited about collaborative consumption’s enormous potential to help reconnect our communities.

LISA’S TOP TIP

After my presentation the audience will know:  what is collaborative consumption  Australian and international platforms that can help them / their clients in their daily lives  Examples of other organisers utilising collaborative consumption sites

Now, when you travel, a hotel doesn't have to be your only option. www.airbnb.com connects you with locals who are happy to rent out their spare space. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences. Globally there are over 300,000 listings to choose from! Go on, travel like a human! http://bcove.me/ygm8uyyt

SPEAKER INFORMATION

TANYA LEWIS Eco Organiser and Home Styling

Being organised doesn’t cost the Earth 10.55—11.55am, Thursday 1 August

About the Session

About Tanya

Move over Jamie Oliver, here comes the Eco Organiser. “I don’t have a small dream and I can’t do it on my own. I want to teach communities, so they can teach others that being organised doesn’t cost the Earth. Being organised saves time, money and most importantly it protects our environment. My life and business is all about finding ways we can reduce the impact on our environment.”

Tanya Lewis is an eco-organiser with an uncomplicated philosophy: “Live simply so others can simply live”. She believes that professional organisers can make a difference towards protecting the environment. Tanya believes that being organised doesn’t cost the Earth.

We all know about the 3 R’s Reduce, Reuse and Recycle, well Tanya digs deeper with her 10R’s. Learn about her 10 R’s and how they will benefit your life, home and business.

She is an Accredited Expert Professional Organiser, AAPO volunteer and currently a student of Interior Design, specialising in Sustainable Design. Part of her passion is “closing the loop” and educating business and individuals that we must be responsible for our waste. This led her to setting up an Australian based recycling program for her clients. From one client alone this returned 17 000 tonnes per month back into the recycle loop. In 2007 Tanya was no longer challenged by organising large and multi-national companies, and returned to her grass roots upbringing to eco organise homes and small offices by using her 10R’s.

TANYA’S TOP TIP Purchasing new business equipment? here’s some eco tips. Research its green credentials, don’t buy it just because it has a dolphin or tree on it, the product must work for you.

Her Personal Best since starting Eco Organiser was being asked to guest blog for the Australian Conservation Foundation and receiving a “Thank you” note from Greenpeace for her commitment to educating people about GM foods. She regularly contributes to: Home Beautiful; The Coast Magazine; Herald Sun; The Owner Builder; and Australian Natural Health.

What else to look for:  Energy rating  % of recycled materials used  Can I have it serviced locally, rather than driving across town?  Cost of consumables—can they be refilled, repurposed or recycled?  Warranty inclusions/exclusions  Manufacturer’s reputation  Will it fit into the current workspace rather than move?

SPEAKER INFORMATION

DANIELLE STOREY AND WARWICK MERRY Exhibiting and Sponsorship Institute

How sponsoring increases sales and helps you rule your market 1.05—2.20pm, Thursday 1 August About Danielle and Warwick The Exhibiting and Sponsorship Institute (EASI) started as a joint venture late in 2011. Danielle Storey and Warwick Merry are the founders and joint CEOs - Danielle is the Chief Engagement Officer and Warwick is the Chief Exhibiting Officer (who is also obsessed with acronyms). Both Danielle and Warwick knew that businesses were desperate for more clients and they knew that Sponsorship and Exhibiting are some of the most cost effective ways to get them. It wasn’t until they met at National Speakers Association of Australia that they saw how they could share this knowledge with businesses across the world. “But It’s Horribly Expensive!” This was what most people said whenever Danielle or Warwick started talking about Sponsorship and Exhibiting. Combining their significant experience in both areas, they have been able to prove time and time again the value of Sponsoring and Exhibiting, demonstrating that it is one of the lowest cost per lead forms of marketing available to business today. Since starting the Exhibiting and Sponsorship Institute, they have worked with corporations, businesses and entrepreneurs to help them to identify their target audiences, build strategies for successful exhibiting and sponsorship and follow through with systems to ensure client retention and profitable results. Danielle has built a multimillion dollar business from the ground up using event sponsorship as the key marketing channel. Warwick has exhibited all over the world including 12 months at a permanent tradeshow in Dallas,Texas as well as Italy, Spain, Norway and even Adelaide. Between the two of them they have seen some amazing things that really work well and some that really don’t work (Semi-nude body painting anyone?) At our AAPO Conference they will be sharing the secrets of sponsorship and how you can use it to massively increase sales and rule your market. Recent clients have reported 500% increases in qualified leads, quadrupling of sales and adding $150,000 of sales to their business. What will their ideas do for you? About the Session

DANIELLE AND WARWICK’S TOP TIP

The catch cry of business is how to I get more customers... without haemorrhaging money.

Looking to significantly grow your sales? Wanting to tap into the market that seems to be eluding you? Then sponsorship can get you there. But before you race off and sponsor, don’t forget to focus on the number one thing:

Client Acquisition Marketing can be horrendously expensive and there is no guaranteed outcome of success. Plus, many business owners focus too much on the acquisition of a new customer and forget the existing customers that they have or have had and can market to. In this session, you will:  Be introduced to the benefits of Event Sponsorship

What Am I Doing This For?

 Clarify their own target markets and identify some of the opportunities and events available to them  Be able to calculate their critical numbers to clarify their own strategy  Begin a Sponsorship Plan  See clearly the business rewards available to their own business using Sponsorship as part of their marketing strategy

If you are wanting to grow your sales, we suggest you look at your ideal client and where they spend their time. Maybe you could sponsor a golf day, a Legal Conference or a Mental Health event. Whatever you choose, make sure you know your WHY. and how you will measure it.

SPEAKER INFORMATION

ANGELA RASPASS Marketing and Mindset Strategist

Attract, engage and retain your clients 1.05—2.20pm, Thursday 1 August

About the Session

About Angela

4 Key steps to master:

Angela Raspass is a Marketing and Mindset Strategist, a compass and a catalyst for entrepreneurs. She believes that "everything is possible" when you master the four business navigation pillars of clarity, mindset, marketing strategy and action.

   

Clarity Mindset Strategy Action

Angela has a potent combination of experience and skills sharpened through 12 years of corporate marketing, and eight years of small business and national franchise ownership. She has developed and delivered customised marketing strategy, keynotes and workshops to a wide variety of businesses from national associations to small, micro and solo business owners in service industries. What they all have in common is the desire to attract, engage and retain ideal clients consistently. Because let’s face it - without lots of lovely clients, it’s hard to have a fabulous business!

ANGELA’S TOP TIP Elevate your appeal to engage a client. Networking is a key marketing tool for many of us in the service industry and a top tip is to have a captivating, client attractive elevator speech that can roll off your tongue whilst you’re balancing a glass of champagne and a canapé with ease!

Her experience has been distilled into a proven approach to entrepreneurial success that inspires and empowers entrepreneurs who want to build and grow businesses that are both purposeful and profitable. You can connect with Angela at www.facebook.com/angelaraspass and learn more about her Business Navigation programs, mentoring and workshops at www.angelaraspass.com where you can also access your copy of "The Lighthouse Effect - 4 steps to move from overwhelm into clarity and action".

Having a simple framework within which to create your elevator pitch ensures that you: Resonate with your prospect – so that they think “yes, that’s me and that’s exactly how I feel” Demonstrate the results of your work so that they feel “wow, I’d like to have that!” Whilst it may not close the sale right then and there, it’s certainly likely to open a conversation for you. Aim for confidence and enthusiasm and to spark curiosity when you talk about what you do – these attributes are always engaging to an audience of one or 100!

SPEAKER INFORMATION

JILL CHIVERS Shop Your Wardrobe

Reduce and Rethink: How shopping less can give you (and your clients) more style 3.00—3.45pm, Thursday 1 August About Jill JILL’S TOP TIP As a professional organiser, it’s possible you may find yourself working with a client who has a problem with overshopping. It’s important to recognise what overshopping is, and what it isn’t. For instance, an overshopper may or may not be a person with a lot of stuff (or at the far end of that scale, a ‘hoarder’). Hoarding and overshopping are not the same things, nor should those terms be used interchangeably. Sure, some hoarders overshop and some overshoppers hoard, but many of the overshoppers I meet and work with are organised and don’t bear a lot of resemblance to the people profiled on shows like Hoarders. Overshoppers are also characterised by what I call “the cone of silence” – there is secrecy, embarrassment and often shame associated with their overshopping behaviour. 41% of women are reported to hide purchases regularly from their partners, and this is one of the other hallmarks you may encounter – hidden items.

Jill Chivers is the author and creator of My Year Without Clothes Shopping and helps thousands of shopaholics worldwide understand and control their overspending habits and break the cycle of compulsive shopping. Jill is recognised as an entrepreneur, a motivational keynote speaker, a sustainable style expert, and a resident expert on the hot topic of shopping addictions and overspending. She has a background in the corporate world and has worked with prestigious organisations such as Macquarie Group, KPMG, Deloitte, IBM, Vodafone and Morgan Stanley. Jill’s story has attracted a large audience and caught media attention in Australia, New Zealand and the United States, talking about compulsive overshopping. In Australia, this includes the Today show, Sunrise, The Morning Show, The Project, Today Tonight, the Sun Herald, Prevention magazine and Mix 106.5. In the United States this includes ABC4, NBC affiliated King 5, the San Jose Mercury, the San Francisco Chronicle and the Wall Street Journal.

About the Session During this presentation, you’ll learn:     

The sneaky strategies you’re not aware of that keep you trapped into an endless cycle of buying and feeling bad How much Fast Fashion is costing you personally, and the world on a grander scale The role that celebrity plays in keeping us feeling never quite ‘good enough’ How to tune out the lies we’re told about what makes us look (and feel) good The four cardinal rules for looking good and feeling great – without buying more

SPEAKER INFORMATION

BEVERLEY SCHEEPERS Home and Life Organising

The Quadruple Bottom Line: measuring success beyond profit 3.00—3.45pm, Thursday 1 August

About the Session

About Beverley

Beverley’s session will show you how to develop a more holistic approach to defining and achieving success in your business, by starting with a big picture view, and delving into each of the 4 P’s: profit, people, planet, and purpose.

Beverley Scheepers, founder of Home And Life Organising, has been a Professional Organiser and AAPO member for 2 and a half years, and an iCALM member since March this year. She specialises in helping busy families with young kids tame the chaos in their homes and lives, as well as helping expectant parents prepare for the arrival of their baby. She is one of only a handful of maternity concierge specialists in Australia. She experienced chaos for the first time in her life after the birth of her son 5 years ago, and this is what fuelled her desire to help other women in the same boat.

We are working in a service industry which operates on a very personal level, where profit is not an adequate measure of success. In this session we will explore:  How the traditional “bottom line” has expanded over the years to include other important aspects of successful business – people and planet – to create the triple bottom line  Expanding this even further to include a fourth ‘P’ – Purpose – which makes up the quadruple bottom line  How to define what success means for the 4 P’s of your bottom line: profit, planet, people and purpose  Differentiating between personal purpose and business purpose  Creating a vision statement and mission statement for your business

BEVERLEY’S TOP TIP Gone are the days when you could measure business success purely in terms of profit, especially in challenging financial times. Obviously being financially successful is important, otherwise your business couldn’t continue, but it is only one part of the bigger picture – what I call the four P’s of your bottom line: Profit, Planet, People and Purpose. Strive for success in all these areas, and your business will not only be extremely rewarding for you, but will benefit all those you work with.

She is a born problem solver, and uses her 13 years’ experience as an IT analyst and trainer as a valuable skill base to truly understand her clients’ needs. She also completed her Bachelor of Science in Environmental Management two years ago, and brings her passion for the environment into everything she does. Beverley is currently earning her certification through the International Academy of Baby Planner Professionals to become Australia’s only accredited Baby Planner, Green Proofer, and Green Birth Educator. She is also busy working towards her AAPO Accomplished Member accreditation, as well as writing a series of ebooks. Beverley has served on the AAPO Conference Sub-committee for a year and a half, and regularly volunteers for St Kilda Mums. Originally from South Africa, she has called Melbourne home for nearly 8 years, with hubby Eugene and son Nathan.

SPEAKER INFORMATION

MEREDITH COLLINS Video Social Marketing

Social Business Matters 4.00—4.55pm, Thursday 1 August

About the Session

About Meredith

In Meredith’s session “Social Business Matters”, she will be teaching us to:

If you asked Meredith “do you love social media?” – she’d say “No! But what I do love, is people, connection, strong relationships and integrity in business….”

Rethink. Get clear on your WHY and your WHO – why you’re in business and who your market is ……and all content flows from there! Reduce. If you can’t get on top of one social /online site and do it REALLY well, don’t do four badly! Reorganise. Create a sustainable, consistent and manageable (for the long term) digital presence, and Make an Impact. Test and measure the results and course correct as needed. Meredith will:     

Outline the psychology of social media Identify how social media can impact an individual’s and a business’s reputation online Name the four main keys that Google looks for in a website and how social media contributes to the keys Identify how social media can influence online visibility Identify two ways to measure the success of social media

Know your outcome: get clear on what you want to achieve and make it measurable.

Where’s your audience playing in social media? Find out where your market is and how you can tap into it.

Develop a workable plan that you can stick to, and be consistent!

After six years of using social media at TAFE NSW, Meredith opened her own consultancy in 2009. In that time social media has progressed and evolved very quickly as a business tool and communication channel. This often causes business owners lots of confusion and problems! To counter this changing environment, Meredith has evolved her service offering – focusing on developing manageable and measurable social media and digital strategies for business. Meredith becomes very passionate and excitable when it comes to sharing how social media is a cornerstone of a digital strategy for a business. She’s also very excitable when it comes to having robust and involved discussions around developing businesses – both new and established. She’s passionate about ethical and authentic business practices, and weaves these themes through all her work.

MEREDITH’S TOP TIPS 1.

And social media plays a fundamental role in today’s business landscape in enhancing these values for business and their clients.

Between working a business and juggling three sons and a husband, she finds time to box away frustrations a couple of times a week and is always inspired through working with committed business owners who want different results!

SPEAKER INFORMATION

DONNA BROWN The Office Buddy

PJ Organiser: Simple steps to profiting from the couch as a PO 4.00—4.55pm, Thursday 1 August

About the Session

About Donna

As a Professional Organiser, much of your business revolves around exchanging your time for money. Unfortunately this limits not only how much you can earn (as there are so many hours in a day) AND often it limits the locations services can be offered in.

Donna Brown is the Work From Home Queen! After spending over 7 years building and establishing a successful VA Practice servicing clients all over Australia, she received contact requests from individuals all over the country (and internationally) looking for help to build their own VA business…or work more virtually in general. She has spoken on local community radio stations, written two books about working as a Virtual Assistant and how to market yourself from the couch, and speaks regularly at women's networking functions and groups about building that home based business that can explode into the stratosphere.

Donna will teach you about building your profit and service offering of your business right from the comfort of your own couch, giving you the opportunity to leverage yourself like you never have before! The main points to be covered in this presentation include: 1. 2. 3. 4.

Limitations of traditional PO businesses Benefits of Leveraging Yourself Outside of Time vs Money exchanges Opening Your Mind To Possibilities Getting Started Today

She has been nominated for the Telstra Business Women of the Year twice and has helped with countless of non-profit groups and other organisations to think outside the square! Her time is now dedicated to mentoring Virtual Professionals into building their dream work from home business, developing workshops, courses and training programs to help grow this fantastic industry.

DONNA’S TOP TIP Document Your Ideas: Whether you are starting out or a veteran PO, make sure you document all of your ideas, processes, procedures, tips and more – it will make it REALLY easy for you to create products you can sell passively (and make more money without any extra effort) and build your offering! Whether you document through writing, or document via voice recordings (ready for transcription) start getting your ideas out of your head and in a written format today!

SPEAKER INFORMATION

SUZY JACOBS SHE Business

Networking: The 7 secrets to creating world-class connections 9.00—10.00am, Friday 2 August

About Suzy Have you ever considered that ‘networking’ is a verb and a ‘network’ is a noun? Do you see the difference? One is all about doing and the other is about building. So how do you build a network? You start by creating world-class connections and to build those you need a world-class reputation. One of the core pillars of building a world-class reputation is alignment. Is the essence of your brand fully and completely aligned with who you are? Think about Virgin and it’s founder Richard Branson – if you ask him what his company stands for he’ll tell you ‘fun and innovation”. The persona of Richard Branson is a direct reflection of his brand, you could say he is his brand and it is powerful, truthful and persuasive. So here’s the thing, are you able to say the same for yourself?

Suzy likes to provide a forum for women to be fully expressed and to be completely alive & excited about business. Since early days she’s been a natural in the field of ‘relationship development” and ‘best customer experience’. Her commitment to both of those has never waivered whether working in the corporate arena or in small business. Suzy brought the Athena Network to Australia in 2009 during which time she forged a partnership with the Commonwealth Bank’s Women in Focus that had her travel across Australia delivering her message “It’s Nurturing not Networking”. So successful were her presentations she continues to work with Commonwealth Bank in her new role as Founder & Visionary of SHE Business. SHE Business is the Australia’s fastest growing business club for women and has been founded on principles of gender science and exists to support women in the journey to build leveraged and sustainable business.

Before we meet each other at the AAPO conference, consider these 3 elements of your brand: 1.

Your personal brand – what you wear and what you say

Your personal values

Your online and offline marketing material

About the Session “Networking” is only the beginning – it’s the ‘hello’ in a conversation! What happens next will let you turn your networking into WorldClass Connections. We will learn how to build a business reputation that has you standing out from the pack.

Are you a powerful, truthful and persuasive reflection of your brand?

SPEAKER INFORMATION

VANESSA VAN WYK AND EMMA RAY Binarix Corporation Pty Ltd | Organised Solutions

Rethinking how people buy your services 10.40—11.30am, Friday 2 August

About the Session During this session you will:  Gain ideas on how to develop an effective ‘appointment qualifying’ telephone strategy  Gain ideas on how to manage questions and objections  Learn how to improve conversion rates and get more sales  Apply strategies in a Professional Organising business

EMMA’S TOP TIP Understand your ideal client. How do they think and feel about their situation? What is it costing them? Vocabulary is key – knowing what to say and when to say it will convert leads to clients. Be confident. Be authentic.

About Vanessa

About Emma

Vanessa's high and wild energy will ensure you take notice. She will show you how easy it is to make a connection, and how natural communication just flows from there. Vanessa knows that you intrinsically want to learn, and she will give you a way to make it seem easy.

Emma Ray founded Organised Solutions in 2010 to address the missing piece of the learning puzzle – the essential organising skills for a student’s time, space and study. With 20 years teaching experience, Organised Solutions provides an opportunity to combine Emma’s organising knowledge with her passion for developing a student’s potential.

Vanessa’s clients claim extraordinary results. Saying “our team picked up the phone straight after the training and achieved a much higher conversion rate. Instead of ‘selling’ they had meaningful conversations that created a connection, and not only did our sales numbers go up, but so did the productivity.”

Emma works with primary, high school and tertiary students (and their parents) to provide strategies, skills and support for students to create and maintain organised systems that suit their academic endeavours, personality and lifestyle. As a member of AAPO since 2010, she has served on the Professional Development Sub Committee. Emma is also a reformed perfectionist who embraces excellence.

Vanessa’s strengths continue to be in the areas of assisting business owners, managers and staff to embrace “change management strategies” in the areas of staff retention and business development. VANESSA’S TOP TIP People will buy from you for 2 reasons; 1. When you make them FEEL good 2. When you HELP them solve a problem

SPEAKER INFORMATION

MICHELLE HOUSE More Sense, More Money

More Sense, More Money: Reduce and Rethink your way to Financial Success 10.40—11.30am, Friday 2 August About Michelle Michelle House is a well known personal money management expert and the creator of PBOTM (Personal Budget Organiser). After struggling for years to budget and manage her household finances, Michelle has developed an easy-to-follow system that allows anyone to manage their money easily and comfortably. She speaks with passion and experience as both a business owner and household manager. Her burning desire is to share her money secrets with as many people as possible, empowering them to live an awesome fulfilled life, free from stress and worries about money.

About the Session Michelle will show you how to reduce, rethink and reorganise when it comes to money, and still have fun! She will share practical tips and knowledge to assist you with organising and managing your money. By reducing, rethinking and reorganising ways to manage your money, you can make an impact on your clients, your business, your life and your world. In this session, you will learn:  How rethinking and using cash can help you gain control of your finances  How reducing ALL of your expenses by 10% can help start an emergency fund  How rethinking and adjusting your mindset can create wealth  How reorganising expenses and bank accounts can save you thousands

MICHELLE’S TOP TIPS My number one tip is to use cash. It’s proven that those of us that use cash save more money. Using cash has you more psychologically attached to the VALUE of the money and that’s the problem these days – we’ve lost the VALUE. We work hard, we work long hours, we sacrifice being stay-at-home mums and then frivol away that money!! Technology is fabulous and in most instances saves us time; however there is a price that is to be paid for that convenience. You can save thousands of dollars a year by rethinking your purchases. And cash has been proven to do that. Try it, you’ll have something to gain, nothing to lose.

 PLUS How to snowball debt

SPEAKER INFORMATION

HELEN BUTLER Clutter Rescue

Rethink your website—make it work for you! 11.40am—12.30pm, Friday 2 August

About Helen Helen Butler founded Clutter Rescue in Brisbane in July 2008, providing professional organising services to domestic clients, with a real passion for helping busy Mums balance work and home, raise helpful children, and find time to connect with the people that matter. Clutter Rescue’s philosophy and step-by-step organising and decluttering techniques show time-poor Mums how to take control of their space and time in a positive way.

HELEN’S TOP TIP A website is a must for every business. But how well is yours working for you? Is it the best employee you’ve got – or is it slacking off and you’re thinking of sacking it? The difference between a good and great website is not how much money you’ve got. Far from it. It’s knowing the reason why your site exists.

In January 2013 Clutter Rescue became the first Professional Organising business in Australia to create a mobile App specifically for busy Mums. The Clutter Rescue App and website provide a huge range of resources and products for this market, including online DIY courses, Clutter Rescue TV episodes and digital products. Helen is an Accredited Expert Professional Organiser with AAPO, an Executive Member with iCALM, and in 2011 was named as a Finalist in the AusMumpreneur Awards. Helen lives in Brisbane with her husband Scott and son Toby.

To help you work this out ask yourself:  What do I want my website to do for me?  Does this support my business philosophy, professional skills and service offerings?  Who do I want to attract to my website?  What kind of website do I need to achieve all of this?

About the Session Rethink Your Website – Make It Work For You! is all about taking your website to the next level. No matter what stage of business you’re at, this presentation will have you thinking differently about your website and give you concrete strategies that will make a difference straight away – hopefully to your bottom line. This session will have you looking differently at the reason why your website exists and help you engage with the people that are most important to you and your business – your clients. In this session you will learn:  The one and only reason your website exists  The three things your website must do so you are seen as a leader in the industry  Website etiquette and basics you can do straight away that will have a huge impact on your public profile

SPEAKER INFORMATION

MIRIAM AMPRIMO Easy Transformations Pty Ltd | Filling Your Healing Practice

3 Steps to Standing Out from the Crowd 11.40am—12.30pm, Friday 2 August

About Miriam MIRIAM’S TOP TIPS When asked ‘what do you do?, many heart-based entrepreneurs make two big mistakes that leave the person either overwhelmed or underwhelmed. The first mistake is they give themselves a label. When you label yourself, people put you in a box and immediately decide whether you are of use to them or not without having any real information to base this on. The second mistake is that they talk about their process. What you want to do instead, is describe who you work with and what problems you solve for them. Here’s a script for you to follow: I specialise in helping [WHO you work with] who are struggling with [PROBLEM] to [SOLUTION] WITHOUT [negative consequences] In this way, in just a few words, you reach the hearts of those who are your perfect clients.

Miriam Amprimo, the Income Breakthrough Specialist, teaches healers, practitioners, coaches, transformational entrepreneurs and heart-based service providers how to attract all the clients they want and create profitable, leveraged businesses so they can help more people and significantly increase their income without burnout. Known for blending business and marketing wisdom with feminine, heart-based principles, Miriam delivers simple ways for entrepreneurs to double or triple their revenues while working less, by moving from single sessions to programs so they work longer and deeper with clients, enrolling ideal clients at higher fees and creating multiple streams of income. She also incorporates specialised techniques in her programs to dissolve any hidden internal blocks to success (doubts, fears, damaging ‘money stories’ and other self-blocking patterns) so clients can get unconventional results in record time. Programs are available both face-to-face (Sydney, Australia) or via skype or telephone, making them accessible to clients wherever they are in the world.

About the Session Miriam will be discussing the three foundational steps to gaining more recognition and standing out from the crowd, attracting all the clients you want, charging what you’re worth, and gaining money and satisfaction in your business. In this session, you will learn:  The # 1 thing you need to make selling your services a nobrainer.  How to quickly (and decisively) stand out from the crowd and establish yourself as an expert in your field (even if you haven’t been in business forever).  The two mistakes that professional organisers make when answering the question ‘what do you do?’, and what to say instead.  The insider secret to doubling your rates, and making your clients happier.  How to dissolve the invisible blocks inside of you that are stopping you from having more money and success.

SPEAKER INFORMATION

KAREN PHILLIPS K.P. Media

From Connecting to SheSelling: The Power of the Purse: Understanding and connecting with the female market 1.35—2.30pm, Friday 2 August About Karen Karen Phillips is high energy, impactful and one of Australia’s leading experts in the female psyche. Specialising in communication, branding and performance, Karen helps business leaders better achieve the results they need through understanding and connecting with the female market. Karen uses the latest research in neuroscience, emotional intelligence and psychology to truly understand ‘What Women Really Want‘. The results provide illuminating insights on how to capture this market and essential techniques to maintain and expand a female client base. With women set to control around two thirds of the consumer wealth in Australia in the next decade, companies need to better understand the ‘Female Psyche’ and how to master key principles to increase communication, build brand custodians and bolster bottom lines through developing heart and mind connections. With an expansive career in media, branding and communication, Karen has worked with some of the world’s most prestigious brands and identities. She is author of the best-selling book Women’s Words of Wisdom, Power & Passion and creator of the innovative women’s online community: womenswords.com. Karen’s energetic personality and expertise has made her one of Australia’s most sought-after presenters.

About the Session In this engaging session Karen Phillips will reveal the latest research and secrets to mastering success in the SHEeconomy.

KAREN’S TOP TIP FACT: WOMEN = more than half the Australian population. By 2015, women will outnumber men in the Asia-Pacific. They are better educated, more demanding and willing to spend. FACT: Australian women spent $22 billion on discretionary items in 2004. This is forecast to rise to $27bn by 2014. FACT: Women account for 85% of all consumer purchases including everything from autos to health care. FACT: Women think differently to MEN! FACT: The SHEeconomy is growing into Australia’s largest market

SPEAKER INFORMATION

JUDITH KOLBERG FileHeads Professional Organizers

Getting Organised in the Era of Endless 3.30—4.30pm, Friday 2 August

About the Session We live in the Era of Endless, confronted by infinite information, incessant interruptions, constant distractions, unending work, and unbounded stuff. All this ‘endlessness’ butts up against the one thing that remains intractably finite: time. In this presentation, you will be introduced to the features of the era of endless and the new organising skills required to help your clients reduce excess, rethink how they get organised and reorganise endless information, interruption, work and stuff so they can reclaim their time.

About Judith Judith pioneered the Atlanta-based professional organising company, FileHeads Professional Organizers in 1989. Though a skillful organiser, it became apparent some of her clients’ needs were unaddressed by traditional organising. Judith founded the National Study Group on Chronic Disorganization in 1990, the precursor of the ICD twenty years ago. She is credited with launching an entire field of professional organising specifically dedicated to addressing the needs of individuals who are challenged by chronic disorganisation. The innovative methods she created are described in her four commercially-successful books which have sold a quarter million copies worldwide. In September, 2012, the Institute for Challenging Disorganization (ICD) created the Judith Kolberg Award. Respected by her peers as an industry-futurist and thought-leader, Judith is also the recipient of the organising industry’s highest honors including the Founder’s Award from the National Association of Professional Organizers (NAPO). Her contribution to the inaugural organizers’ certification program earned her the NAPO’s President’s Award. Judith’s depth of experience and humorous delivery has made her a popular live speaker, teleclass instructor, and webinar presenter on a wide range of organisation/ disorganisation topics. She is a virtual instructor for Pearson Education, a global education company. Judith has been a featured organiser on The Learning Channel’s “Buried Alive” series and is currently the Director of the Atlanta Hoarding Task Force. A native of Levittown, New York, Judith is a graduate of the State University of New York at Binghamton with a degree in Sociology. She currently lives in Atlanta, GA where she sees clients, writes, publishes, blogs and takes care of her Mum.

SPEAKER INFORMATION

JUDITH KOLBERG FileHeads Professional Organizers

Era of Endless Organising Skills 8.45am—12.30pm, Saturday 3 August (Post-Conference Workshop)

About the Session We live in the Era of Endless, confronted by infinite information, incessant interruptions, constant distractions, unending work, and unbounded stuff. All this ‘endlessness’ butts up against the one thing that remains intractably finite: time. In this workshop, you will learn the new organising skills appropriate to the Era of Endless, and the clients most vulnerable to disorganisation in the Era of Endless. These skills include identifying and organising new classes of information, addressing POP (potential, possibility and opportunity), Practicing The New Done, Filter and Purge, Triage, Investing Leisure Dividends, and Stewardship. Note: See Judith’s profile on page 36 of the Program Guide.

JUDITH’S TOP TIPS Develop a Personal/Family Technology Policy: “Work creep” is the tendency for work to intrude on personal time and leisure. Work creep is facilitated by being tethered wirelessly to bosses, co-workers, customers, vendors and suppliers, but also to friends, family and fans who can reach you 24/7. Create a customized personal and family policy that keeps your quality of life priorities well in front of endless connectedness and the stress of work creep. Here is a sample from a client of mine. 

No devices at the dinner table. All devices are treated equally whether it’s an iPad, TV, tablet, iPhone, or anything that beeps, rings, or flashes.



No screens of any kind after 9 pm.



No phones within 10 feet of water whether it’s the ocean, a pool, the bathtub, or the toilet.



No texting in front of grandma.



No driver in this family will ever text while driving.



Hugs, eye contact, and live conversation will dominate in this family over texts, calls, and technology.



If the sun and school are out, you will find us outdoors without our devices.

THANK YOU

Special Thanks to our 2012/13 AAPO Volunteers Alyssa Bunting

Karen Morgan

Amanda Howard

Kerrie Rodley

Amanda Lecaude

Laurel Grey

Amelia Lange

Leslee Stroud

Andrea Tuck

MaryAnne Bennie

Angela Esnouf

Marianne Shenton

Angela Hunter

Melissa Sleegers

Anne-Grete Videbeck

Narelle Todd

Beverley Scheepers

Nicola Evans

Bonnie Black

Rebecca Johnston

Carmel Jeanes

Carol Martyn

Rebecca Mezzino

Carolyn Verhoef

Rebecca Summerville

Carrie Edwards

Robyn Schultz

Chantal Imbach

Roz Howland

Cherelle Cunningham

Sarah Cottman

Clare Fountain

Sarah Hart

Debbie Buckley

Sue Glasser

Denise Childs

Susanne Thiebe

Elissa Churchward

Tanya Lea

Georgina Rees

Tanya Lewis

Janette McMaster

Vicki Koutroubas

Janet Symes

Wendy Davie 40