MODERN MAKEOVER

John Lewis in Albion Way, Horsham revealed its redesigned layout to customers on Thursday 23 March.

Brown, as well as a range of personalised services including an Elemis beauty treatment room.

A Warm Welcome At Caterways

The store has moved from an ‘at home’ format to a one-stop destination for fashion, beauty, tech and home design. This is part of a trial testing a series of new concepts and services for John Lewis customers.

Across 47,000 square feet, shoppers can now discover a curated range of fashion and beauty brands including Barbour, Levis, Whistles and Baukjen, alongside Dior, Jo Malone and Bobbi l Our family run business that has been running for 40 years. l We offer a range of services with Senior or Junior Stylists. l Visit our welcoming salon for hairdressing services at an affordable price.

The store has been designed to better reflect the community it serves and respond to its needs. A host of free services, such as personal styling and nursery and sleep appointments, have been introduced, where customers can tap into the advice from expert partners. The ‘Click and Collect’ service has also been relocated, with operating hours extended to suit customers.

On the ground floor, a new kids’ area has been installed to engage and entertain a younger audience while they shop, as John Lewis expands its family offering in the year ahead. The area encompasses an interactive trail, treasure hunt, activity table and a nursery advice service, alongside kids fashion brands including Polarn O Pyret and Pure Baby, as well as John Lewis’ own brand childrenswear collections.

Shopping By Sense

John Lewis worked with neuroscience experts to help enhance areas of the shop with sensory elements. They applied a method called “sensory prescription’’, where they work in the same way a doctor would prescribe. Working with the in-house team, they looked at store designs and prescribed colours, sounds and scents, tailoring them to the specific areas, looking at what we sell and how we want customers to feel.

One area the John Lewis is applying this concept to is ‘Sleep’. Its experts advise that customers need to spend at least 10–20 minutes on a mattress that they believe is right for them, so the store has created a relaxed environment that is conducive to a great night's sleep. A citrus scent, calming sleep sounds and neutral painted walls have been introduced to enable customers to test and make their mattress decision in the best conditions.

Jack Howe, Branch Manager at John Lewis Horsham, said: ‘We've listened to our local customers and we’re thrilled they can now shop and experience a larger John Lewis offering with more departments. Early customer reaction has been incredibly positive and they love our new look. Our multi-million pound investment provides a major boost for the town centre and will attract more shoppers into the store.’

Further information:

Visit the store at Albion Way, Horsham, West Sussex, RH12 1LP johnlewis.com/our-shops/horsham