AAR subscription: Helping your business grow

By Paul Phillips

AAR subscription provides a range of support for consultancies and agencies to improve your overall business performance across new opportunities, as well as with existing clients. There are four aspects to us working together:

❶ Context As AAR sits at the crossroads of where brands and agencies meet, this affords us a rich perspective and insight. We’re always close to what’s on the mind of CMO’s, we have full visibility of the agency landscape and subtle differences in each agency’s proposition and we understand the pinch-points that can occur in established relationships between a brand and agency team. All of this can be leveraged to increase your agency’s chances of competing more effectively.

❷ New Business It’s a core element of our consultancy and all our practice leads can support your team in the pursuit of new business. Be it training, coaching, storytelling, access to our research and databases, you should consider where our support will be most helpful and effective as you develop the agency’s new business strategies for the forthcoming year. ❸ Organic retention and growth Recognised as being just as important as the thrill of the chase for new business, a wellexecuted, successful retention strategy can contribute to top and bottom-line growth. Our support can provide the right MI to identify your agency’s perceived strengths amongst your client base and act as an early indicator of a less than fully satisfied customer.

❹ Community The last 18 months have reminded us that, however competitive, we are all part of the same community and we should take advantage of all that collectively we have to offer. Our seminar programme, Town Halls and the very welcome return of our festive drinks all offer an opportunity for learning, sharing and enjoying each other’s company.

More details on our how we help agencies win and retain business can be found on our website and, if there’s anything you want to discuss, please do get in touch with us. ■