AAR Subscription: Helping your business grow

By Paul Phillips

AAR subscription provides a range of support for agencies and consultancies to improve your overall business performance with existing clients and across new opportunities. There are four aspects to us working together:

1. Context

Sitting at the crossroads of where brands and agencies meet affords us a rich perspective and insight. We’re close to what’s on the mind of CMOs, have full visibility of the agency landscape and the subtle differences in each agency’s proposition, and we understand the pinch-points that can develop in established relationships between a brand and agency team. All of this can be leveraged to increase your agency’s chances of competing more effectively.

2. New Business

A core element of our consultancy, all our practice leads can support your team in the pursuit of new business. Be it training, coaching, storytelling, access to our research and databases, you should consider where our support will be most helpful and effective as you finalise the agency’s new business strategies for 2023.

3. Organic retention and growth

Undoubtedly just as important as the thrill of the chase for new business, a well-executed, successful retention strategy contributes to top and bottom-line growth. Our support can provide the right MI to identify your agency’s perceived strengths amongst your client base, and act as an early indicator of a less than fully satisfied customer.

4. Community

The last three years have reminded us that, however competitive, we are all part of the same community, and we should take advantage of all that collectively we have to offer. Our seminar programme, Town Halls and our festive drinks all offer an opportunity for learning, sharing and enjoying each other’s company.

More details on our how we help agencies win and retain business can be found on our website and, if there’s anything you want to discuss, please do get in touch with us. ●