Inside Out Awards In-House Creative Leaders Mastermind Breakfast Club, in partnership with AAR

By Alex Steele

Last Autumn, AAR was excited to announce a brand-new partnership with the Inside Out Awards. Initially set up as an awards scheme 10 years ago to recognise the creative work that in-house agencies produce, Inside Out is now a network of 750 in-house practitioners. Their Inside Out Community is a great audience and a natural fit with AAR’s in-housing expertise.

On 16 November, we held a virtual event with Inside Out Awards and 25 in-house agency leaders from their community to debunk some of the myths around in-house creativity. The three key myths explored were that ‘No great creative work gets made in-house’, that ‘In-house teams struggle to recruit and retain creative talent’, and that ‘In-house creatives get stale working on one brand’. The webinar was facilitated by Emma Sexton, founder of Inside Out, and there was healthy debate, opinion and tips shared between the audience, supported by contributions from George Porteous and Alex Steele of AAR with latest insights, intelligence, and survey data that we have on in-housing.

If you want to find out how these teams tick, what worries them, what they see as their USP’s and how best external agencies and in-house teams can work together, please be sure to drop Alex a line. ●

INSIGHTS AND PERSPECTIVES.