|| Research||Aarkstore.com Research Report on Top 50 Catering Enterprises in China, 2011-2012 Summary Countries covered: China In 1978, the year before reform and opening up, China's catering outlets were less than 200,000, with about 1 million employees and a market scale below CNY 10 billion. Since the reform and opening up, the development of China's tourism has accelerated the catering industry's development. In addition, since the reform and opening up, China's floating population was up to above 300 million, most of which are dining out, promoting the development of China's catering industry. Since the reform and opening up, as a traditional service industry of the tertiary industry in China, the catering industry experienced four stages of the starting up, the scalar expansion, large scale chain development and brand strategy, achieving rapid development. In 2010, there were more than 4 million catering outlets in China, with more than 10 million employees in China. In 2010, the market size of China's catering industry was about CNY 1,764 billion, an increase of 18% YOY. With the impact of the global financial crisis, Chinese catering enterprises are consolidating resources, and gradually widening the gap in the competition of enterprise development. With the development of Chinese catering industry, leading enterprises have dramatically increased their strength, while the profitability is still not high. due to the variety of internal and external competitive pressures and inflation pressure of China in recent years and the costs of Chinese catering industry is rising.
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