Research Aarkstore Enterprise Cloud Telephony Technology and Market Analysis & Forecast 2012-2017

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Research Aarkstore Enterprise Cloud Telephony: Technology and Market Analysis & Forecast 2012-2017 When most people think of the Cloud, they think about infrastructure hosting as it is a cost effective alternative for enterprise application implementation and ongoing operations. However, few people understand the potential in Cloud Telephony, which represents a significant opportunity for replacement of traditional telecommunications systems, especially for small-to-medium businesses (SMB) communications services. Some of the advantages of Cloud Telephony include unified communication system without maintaining hardware, software and maintenance cost reduction, single number integration, common system to support multiple locations, improved disaster recovery, and cost effective operations. The Cloud Telephony ecosystem includes cloud telephony providers, smartphone manufacturers, cloud telephony API providers, and various customers such as large corporations, SMB, and various intermediaries. This research evaluates key growth parameters and market and technology trends for cloud telephony. The report includes market projections and comparative analysis for SMBs, large organizations, NGOs, governments, VoIP vendors, and telecom operators. Target Audience: •Cloud based Infrastructure as a Service (IaaS) providers •VoIP service providers including MSO and OTT operators •Non-traditional telephony service providers such as Google •Traditional fixed/wireline and mobile/wireless network operators Companies in Report: Skype, Google, Magic Jackplus, Vonga, Ooma, Earthlink, AoL, Fring, Siplato, HipCom, VXML, VoLGA Forum, Sprint Convergence, Cirrus, FaceTime, Viber, MetroPCS, Alcatel-Lucent, Ditech, Genband, HTC, Huawei, Tecor, Apple, Sumsung, Motorola, Mavenir, LG, Kineto, Sonus, SPA, Starent, Ulticom, Vitend, Wichorus, ZTE, GSMA, Grameen Foundation India, SBI Youth of India, TechSoup Global, Hyundai Trident, OCTA, CISCO, PinPoint MD, Connection Telecom, TomTom, Verizon Communications


Table of Contents : 1.0 EXECUTIVE SUMMARY 7 1.1 RESEARCH METHODOLOGY 7 1.2 KEY BENEFITS OF THE REPORT 7 1.3 QUESTIONS ANSWERED IN THE REPORT 7 2.0 INTRODUCTION 9 3.0 CLOUD TELEPHONY: TECHNOLOGICAL BACKGROUND 10 3.1 WHAT IS CLOUD TELEPHONY 10 3.2 TECHNOLOGIES 11 3.2.1 SIP 11 3.2.2 IVR 14 3.3 COMPARATIVE USE OF TELEPHONY TECHNOLOGY BY SIP VS. IPBX VS. IVR 2011 - 2016 17 3.4 SPEECH TECHNOLOGY: A NEW TECHNOLOGICAL OPPORTUNITY FOR CLOUD TELEPHONY 18 3.5 PREREQUISITES FOR CLOUD TELEPHONY 19 4.0 SECURITY AND PRIVACY CONCERN FOR SUCCESSFUL CLOUD TELEPHONY 20 4.1.1 DOS ATTACK 20 4.1.2 UN-AUTHORIZED CALL 20 4.1.3 BOUNCE ATTACK 21 4.1.4 PERSONALIZATION 21 4.1.5 MEDIA SPECIFIC ATTACK 21 4.1.6 MALICIOUS CODE INJECTION 21


4.1.7 VOIP PHISHING 21 4.1.8 TOLL FRAUD 22 4.1.9 SPIT 22 4.1.10 TOOLS 22 4.2 SOLUTIONS FOR SECURED CLOUD TELEPHONY SYSTEM 22 4.2.1 SECURED LOG ON 22 4.2.2 SECURED TRANSACTION 23 4.2.3 CONTINUOUS MONITORING AND AUDIT 23 4.2.4 ANTI VIRUS SYSTEM 23 4.2.5 USING SIP PROXY 23 4.2.6 SIP ENCRYPTION TECHNIQUE 23 4.2.7 NETWORK INFRASTRUCTURE 23 4.2.8 AUTHENTIC UPGRADE 24 4.2.9 USE SECURED PROTOCOLS 24 4.2.10 USE DEDICATED SERVER 24 5.0 PRESENT STATUS OF CLOUD TELEPHONY: AT A GLANCE 25 5.1 MARKET SHARE OF POPULAR VOIP VENDOR 25 5.1.1 FRING 25 5.1.2 SKYPE 26 5.1.3 GOOGLE VOICE 26 5.1.4 CALL RATE FOR DIFFERENT CLOUD TELEPHONY PROVIDER 28 5.1.5 MONTHLY COST FOR DIFFERENT PROVIDER 28 5.2 CLOUD TELEPHONY MARKET VALUE PROJECTION 2012-2017 29


5.3 COMPARATIVE REVENUE OF DIFFERENT CLOUD TELEPHONY TELECOM OPERATORS SERVICE PROVIDER: 2010-2012 32 5.4 COMPARATIVE ANNUAL REVENUE OF VOIP: 2010-2018 33 5.5 NEXT GENERATION VOICE: VOLTE 34 5.6 VOICE OVER LTE VIA GENERIC ACCESS (VOLGA) 35 6.0 TRADITIONAL PHONE SYSTEM VS CLOUD TELEPHONY 37 6.1 DISADVANTAGES OF TRADITIONAL PHONE SYSTEM 37 6.1.1 LIMITATIONS FOR OFFSHORE OFFICES 37 6.1.2 LACK OF SCALABILITY 37 6.1.3 INCREASED NUMBER OF CLOUD BASED COMPANY 38 6.1.4 COST 38 6.1.5 UNIFIED COMMUNICATION 38 6.1.6 NUMBER OF EXTENSION 38 6.1.7 ADDITIONAL HARDWARE AND SOFTWARE OF TRADITIONAL PHONE LINE 39 6.1.8 RISK OF OWNERSHIP 39 6.1.9 NO CONCURRENT USE 39 6.1.10 MULTIPLE WORKING SITES 39 6.1.11 LIMITED OPERATION 39 6.2 HOW CLOUD TELEPHONY CAN SOLVE DRAWBACKS OF TRADITIONAL PHONE SYSTEM 40 6.2.1 NUMBER OF EXTENSION 40 6.2.2 CONCURRENT CONNECTION 40:

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