Research Aarkstore Enterprise Europe Mobile and M-Commerce Report 2012

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Research Aarkstore Enterprise Europe Mobile and M-Commerce Report 2012

1.) This report includes detailed information about mobile Internet and M-Commerce for 15 European countries. 2.) KEY FINDINGS - It is expected that approximately 30% of smartphone users in Europe are going to use their devices to shop online in 2017. - In 2012, the UK is expected to be the European country with the highest share of mobile sales on total online sales, followed by Sweden. - The share of mobile shoppers on total consumers in Germany increased to more than 10% in 2011, with the age group “14-28 Years� accounting for most mobile shoppers. - In January 2012, mobile operators MTS, VimpelCom and Megafon entered an agreement to further develop MCommerce in Russia. - In Q3 2012, almost 20% of consumers in Denmark had shopped via a mobile device, more than in Norway, Sweden and Finland.


3.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. - yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. - If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.


4.) About yStats.com yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Table of Contents :

1. MANAGEMENT SUMMARY

2. WESTERN EUROPE 2.1 Europe: Regional - B2C E-Commerce and M-Commerce Trends, 2011/2012 - M-Commerce Trends, 2012 - Average M-Commerce Spending, in EUR, 2011 & 2017f


- M-Commerce Sales, in EUR billion, 2012f-2017f - Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR billion and Change in Mobile Sales, by Country, in %, 2010-2012f - Purchased Mobile Product Categories, in % of Mobile Shoppers, Q3 2012 - Share of Mobile Shoppers, by Country, in % of Internet Users, Q3 2012 - Share of Smartphone Shoppers, by Country, in % of Consumers, 2010 & 2011 - Growth in Mobile Shoppers, by EU5 Countries and Average, in % of Smartphone Users, May 2011 vs. May 2012 - Share of Smartphone Users shopping Online via their Device, by EU5 Countries and Average, in %, May 2011 vs. May 2012 - Used Mobile Payment Methods, in % of Mobile Shoppers, Q3 2012 - Used Online Payment Methods, by Country, in % of Online Shoppers, 2010

2.2 UK (Top Country)


- M-Commerce Trends, 2012 and Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, Q1 2010, Q1 2012 & Q2 2012 - Mobile Online Shopping Trends, 2011/2012 - Mobile Retail Traffic Trends, September 2011 and Breakdown of Visits to UK B2C E-Commerce Sites, by Mobile and Other, in %, Sept. 2011 - M-Commerce Trends, 2011 and How Consumers use their Mobile Phones to shop, in %, 2011 - Direct Carrier Billing Market Trends, April 2012 and Breakdown of Preferred Mobile Payment Methods, in % of Smartphone Users, April 2012 - Mobile Retail Website Conversion Rate, in % of total Website Users, Q1 2011 & Q1 2012 - M-Commerce Activities, in % of Smartphone Users, three Month Average to July 2012 - In-Store Mobile Shopping Activities, in % of Mobile Internet Users, January 2012 - Travel-related Activities of Mobile Internet Users, in %, 2011 - M-Commerce Turnover, in GBP billion, 2011 & 2012f - Share of Mobile Online Sales on total Online Sales, in %, Q4 2009 & Q4 2011


- Products purchased via Mobile Phone, in % of Users, Q2 2011 - Breakdown of Mobile Shoppers, by Age Group and by Income, in %, July 2012 For more information please visit link: http://www.aarkstore.com/reports/Europe-Mobile-and-M-Commerce-Report-2012231914.html Neel Aarkstore Enterprise Phone:08149852585 Email:enquiry@aarkstore.com URL:www.aarkstore.com http://www.facebook.com/aarkstoreenterprise http://in.linkedin.com/in/aarkstore

Global Mobile Payment Methods 2012 Europe Mobile and M-Commerce Report 2012 Global E-Commerce Delivery Report 2012 Europe Beauty & Personal Care B2C E-Commerce Report 2012 Global Mobile and M-Commerce Report 2012 Western Europe B2C E-Commerce Report 2012 UK B2C E-Commerce Report 2012 Spain B2C E-Commerce Report 2012 France B2C E-Commerce Report 2012 Italy B2C E-Commerce Report 2012 Europe Direct Selling Report 2012 Global Online Gambling and Betting Report 2012 Europe Online Gambling and Betting Report 2012 Global Online Payment Methods 2012


Europe Online Payment Methods 2012 Asia-Pacific Online Payment Methods 2012 Top 2000 Global Online Shops 2012 Top 1200 Online Shops in Europe 2012 Top 350 Online Shops in Asia-Pacific 2012 Middle East Internet & B2C E-Commerce Report 2012 MENA Internet & B2C E-Commerce Report 2012 Africa Internet & B2C E-Commerce Report 2012 South Africa Retail, Direct Selling and B2C E-Commerce Report 2012 South Africa B2C E-Commerce Report 2012 Global Online Gaming Report 2012 Europe Online Gaming Report 2012 Asia-Pacific Online Gaming Report 2012 North America B2C E-Commerce Report 2012 USA B2C E-Commerce Report 2012 Canada B2C E-Commerce Report 2012 Global Online Travel Report 2012 Europe Online Travel Report 2012 Global Underwear Market Report 2010 Europe B2C E-Commerce Report 2011 Japan B2C E-Commerce Report 2011 India B2C E-Commerce Report 2011 South Korea B2C E-Commerce Report 2011 China B2C E-Commerce Report 2011 Asia B2C E-Commerce Report 2011 BRIC B2C E-Commerce Report 2011 Brazil B2C E-Commerce Report 2011 Global B2C E-Commerce Players Report 2011 Global B2C E-Commerce Trends Report 2011 Global B2C E-Commerce Market Report 2011 Global B2C E-Commerce Assortments Report 2011 Russia Top 50 E-Commerce Players 2011 Russia B2C E-Commerce Report 2011 Czech Republic B2C E-Commerce Report 2011 Poland B2C E-Commerce Report 2010 Eastern Europe B2C E-Commerce Report 2010



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