| | R esearch | | Google vs. Incumbent Service Providers Aarkstore.com Mobile Commerce 2012 Mobile Commerce Vendor Analysis 2012 WLAN Market 2012: Wireless Local Area Network Market Study & Business Overview WiMAX Service Providers by Country 2012 The LTE Market by Infrastructure, Devices and Operator Services 2012 - 2016 Gamification 2012 - 2017: Opportunities and Market Outlook for Next Generation Brand/Product Advertising through Embedded Gaming Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017 Cloud Services for Small and Medium Businesses (SMB) Market State of the Cloud: Analysis of Cloud Services, Companies, and Applications Mobile Location Commerce 2012 - 2017 IP Multimedia Subsystem (IMS) : The Market for Applications & Services 2012-2017 LTE Operator Strategies: Key Drivers, Deployment Strategies, CAPEX, OPEX, Price Plans, ARPUs and Service Revenues 2012 - 2016 Mobile Operator Subscriptions, Spectrum, Ownership & Infrastructure Contracts Database Q1'2012 Telecom and Smart Grid: Technologies, Solutions, and Applications Public Safety LTE: A Global Assessment of Market Size, Technology, Vendor Trends and Spectrum Allocation 2012 - 2016 Google Revenue Drivers: Current Status and Future Prospects Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fifth Edition Google Market Intelligence The LTE Device Marketplace: Ecosystem, Roadmap, Key Trends, Shipments/Market Share, and Global Forecast by Vendor 2012 - 2016 Network Operator Monetization Strategies: Leveraging New Sources of Revenue Real-time Location Services (RTLS): Applications, Services, and Company Analysis Microsoft Reliance on Facebook for Social Media: Analysis of Multiple Microsoft FB Sites Global Semiconductor Marketplace: Industry Verticals, Growth Drivers, and Forecast 2012 2017 LTE Support of the Smart-grid Solutions, Applications, and Market Outlook The LTE Infrastructure Market: Vendors, Market Share, Key Trends & Forecasts Google's Mobile Advertising Strategy Smartphones: New User Paradigms and Behaviors Google vs. Incumbent Service Providers Google Acquisitions: A Qualitative Analysis and Business Assessment Google 2011: Markets, Products, Competition, and Acquisitions
Wireless/Mobile Devices and Applications: Solutions and Market Opportunities The Definitive Analysis of WiMAX Infrastructure and Market Update 2011 The Definitive Analysis of WiFi Infrastructure and Market Update 2011 Mobile Applications Stores 2012: Asia - Market Analysis and Business Assessment Next Generation Mobile Commerce: Beyond Cell Phones Global Cellular Handset Update: Market, Technology, Vendor, and Application Analysis Next Generation Messaging over IMS Mobile Applications Stores 2012: Europe - Market Analysis and Business Assessment M2M and Telematics Solutions and Market Opportunities RFID Solutions and Market Opportunities Google Acquisitions and Strategy International Toll Free Service (ITFS) for Middle East, Africa and Asia Google Update Autumn 2011 Mobile Banking: State of the Market and Future Opportunities SIP Trunking: Next Generation Call Processing Drives Lower Cost Communications End-to-End M2M, Fifth Edition Global LTE Industry Landscape: Adoption, Applications, Deployments and Subscriptions by Region, Country, Spectrum and Operator 2011 - 2015 Mobile Gaming Asia: Market and Forecast Analysis Cloud Talk: Analysis of the Cloud Market, Business Transformation, and Industry Implications Mobile Commerce in Public Service: Expanding Beyond Consumer Services
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Overview: Arguably, much of Google’s innovation has recently come through continuous through an aggressive acquisition strategy. The acquisition strategy has helped Google to expand in different business directions like different forms of advertising, location-based services, social media, mobile technologies, cloud business and many more. The impact of Google’s expansion into non-traditional areas is beginning to have an impact on traditional service providers. We expect these impacts to increase over time in terms of speed and impact, forcing changes in the ecosystem including the need for incumbents to make some difficult decisions in terms of their service/product offerings, partnerships, and even business models. This report provides an evaluation of the competition between incumbent service providers and Google, including an analysis of Google Voice, Google Voice competitor Ring Central, and a comparative analysis of VoIP services. Audience: • Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc. • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google • Small Companies and Start-up’s: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applicat More Reports Google Market Intelligence Smartphones: New User Paradigms and Behaviors Microsoft Reliance on Facebook for Social Media: Analysis of Multiple Microsoft FB Sites Google’s Mobile Advertising Strategy Google Acquisitions: A Qualitative Analysis and Business Assessment Google vs. Incumbent Service Providers Mobile Applications Stores 2012: Asia – Market Analysis and Business Assessment
Mobile Applications Stores 2012: Europe – Market Analysis and Business Assessment Mobile Applications Stores 2012: North America – Market Analysis and Business Assessment Cloud Talk: Analysis of the Cloud Market, Business Transformation, and Industry Implications Google Acquisitions and Strategy Google + Social Commerce: Evaluating Opportunities and Business Issues Global Cellular Handset Update: Market, Technology, Vendor, and Application Analysis Mobile Commerce and Handsets: Identifying Opportunities and Market Potential Mobile Payments: USA Market Analysis Mobile Banking: State of the Market and Future Opportunities Mobile Marketing & Advertising 2012: Challenges and Opportunities Future of Mobile Payment Systems: Rise of the Mobile Wallet 2012-2017