ResearchAarkstore Enterprise Global Underwear Market Report 2010 http://www.aarkstore.com/search/viewresults.asp?search=Global%20&PubId=&pagenum=1 http://www.aarkstore.com/publishers/pubreports.asp?PubId=87&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=2011&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=2012&PubId=&pagenum=1 1.) Positive Trend in global Underwear Market The latest Global Underwear Market Report 2012 by Hamburg-based market research firm yStats.com documents recent developments in the international retail underwear market. Aside from market related facts including such indicators as market volume, revenue figures and growth rates, the report provides an in-depth analysis of leading competitors. 2.) KEY FINDINGS • In terms of lingere spending, “EU 27” was the leading region worldwide in 2010, followed by USA, Russia and China. • In the USA, the market for ladies’ underwear grew by one third from 2004 to 2010, while it only increased by approximately 10% for male underwear in the same period. • Among European countries, France was the country with the highest spending on lingerie in 2010, followed by Germany, the UK and Italy. • More than 40% of Chinese underwear customers are aged 25-44, an age group expecting higher income in the ongoing Chinese economic boost. Furthermore, the South Korean lingerie market is still controlled by local brands in 2011, but international brands are gaining market share. • The global underwear market is dominated by manufacturers who also sell their products to consumers. HanesBrands, Calida, Hunkemöller and Triumph are among the successful competitors. Players who showed a weak performance in this dynamic market were Austrian underwear specialist Palmers and La Senza UK. 3.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
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