ResearchAarkstoreEnterprise Italy B2C E-Commerce Report 2012 1.) In its latest Italy B2C E-Commerce Report 2012, Hamburg-based market research firm yStats.com analyzes the latest trends in the Italian B2C E-Commerce market. Aside from revenue figures and market shares, the report covers successful product categories, Internet user and online shopper figures and leading players in Italian B2C E-Commerce. 2.) KEY FINDINGS • Despite shrinking growth rates, B2C E-Commerce sales in Italy are projected to almost double between 2012 and 2016. • In 2011, nearly 90% of online retailers in Italy “Used Social Media” and more than half presented exclusive offers and contests to their fans and followers. • The share of online shoppers on individuals in Italy is projected to approach 50% in 2016. • “Holiday Accommodation” was purchased by almost half of online shoppers in Italy in 2011, while nearly a third bought “Clothing, Sporting Goods”. • Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by Amazon.it and Euronics.it. 3.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. - If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
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