ResearchAarkstoreEnterprise Spain B2C E-Commerce Report 2012 1.) In its latest Spain B2C E-Commerce Report 2012, Hamburg-based secondary market research firm yStats.com presents recent facts and figures on the Spanish B2C E-Commerce market. Aside from trends, revenue figures and market shares, the report covers successful product categories, Internet user and online shopper figures and leading players in Spanish B2C ECommerce. 2.) KEY FINDINGS • In 2011, almost half of Internet users in Spain accessed the Internet in order to find information about goods and services. • “Credit Card” was the preferred online payment method of Internet users in Spain in 2011, followed by “Payment Platforms”, “Cash-on-Delivery” and “Bank Transfer”. • “Holiday Accommodation”, “Other Travel Services” and “Event Tickets” were the most purchased product/service categories by online shoppers in Spain in 2011. • Ranking 14th in Europe, individual Internet usage in Spain reached slightly over 60% of the population in 2011. • Computers and electronics online shop Movistar.es was leading in unique visitors from Spain in May 2012, followed by telecommunications provider Orange.es and mass merchant Elcorteingles.es.
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