03
CHEMISTRY MEETING
JUSTICE LEAGUE
OF FANS
We have the fans
& the communities.
WHO’re ALREADY PASSIONATELY CREATING COOL STUFF. Some of it with DC assets they find.
BUT WE have AN EVEN BIGGER collection of assets.
What if we gave it all to fans?
to play with in a CONTROLLABLE WA
MORE AY.
Focussing our fans while they hero our content in new home-made stories.
1: We create a large library of Usable content. video samples, images and sounds for fans to create their own Justice League stories with.
2: every ASSET USED IN OUR FAN’S STORIES link to a place where you can buy, watch or find out more about that property.
3: For each launch milestone new content can be added for fans to use. And we can ask fans to create specific stories around that milestone.
4: We then collect these stories. Make them shareable. Available as downloads. Maybe more?
OVER THE COURSE OF THE CAMPAIGN WE ALSO GIVE SPECIFIC STORY BRIEFS...
What does Batman think of Superman?
How does the Flash misuse his speed?
What do the Justice League do on a slow news day?
AND WE CREATE FILMS MADE FROM JUSTICE LEAGUE FAN ART.
We’ll use key fans to kick start the project generating stories.
AND PROMOTE STORIES ON SOCIAL CHANNELS...