2613QCA A A R O N PAT E L
IDENTITY The Street Eats colour identity is based on a warm maroon colour scheme. These colours represent a home made, comfortable and reliable identity. In cohesion with the recycled paper stock the Street Eats brand evokes a natural and materialistic thoughts.
Maroon
Shadow
White
Paper Stock
C 30
C 38
C0
100%
M 76
M 78
M0
Recycled
Y 62
Y 67
Y0
K 17
K 36
K0
LOGO The Street Eats logo is a wordmark design. It has been created using a hand written script style font with narutal lines to represent the nature of the street food market.
Primary Logo
Reverse Logo
Mono Logo
FONT The font used in the Street Eats Identity is a narrow sans serif font. Used in variations of Light, Book and Bold weights. Kerning may be adjusted based on use of text.
Oswald Light
abcdefghijklmnopqrstuvwzyz abc d e f g h i j klm n opqrstu v w z y z Oswald Book
abcdefghijklmnopqrstuvwzyz a b c d e f g h i j k l m n op q r s t u v w z y z Oswald Bold
abcdefghijklmnopqrstuvwzyz abcdefg h ij k l m nop q rst u v w z y z
OBJECTS & ICONS Throughout the Street Eats App and Marketing various design elements and icons that will establish further consistency and identity.
BUTTON
BUSINESS CARD The Street Eats business card features a 100% recycled 300gsm stock. The back displaying the Street Eats logo in the primary colour. The back displays the contact information using telphone and email icons.
PROMOTIONAL STICKER The Street Eats branding will be established on the street level through a sticker range that targets customers. The sticker range will include the established branding, call to action and promotional key messaging.
WWW.STREETEATS.COM.AU
STREET FOOD PLATE The Street Eats food plate will br provided to all vendors to allow for continuous point of sales advertising. This should help communicate the Street Eats identity as well as the new commuication channel for customers.
NAPKIN The Street Eats Napkins will br provided to all vendors to allow for continuous point of sales advertising. This should help communicate the Street Eats identity as well as the new commuication channel for customers.
BROCHURE The brochure is a piece of marketing material created to approach vendors about using our product. It reveals the Street Eats branding and communicates how the product will work. The design is printed on 100% recycled stock.
PHOTOGRAPHY A set of photographs have been taken to represent the Street Eats brand and use through initial marketing material aimed at vendors and customers.
APP INTERFACE The Street Eats App interface has also been created. This has been executed using the developed style guide and aims to have easy functionality but remain visually appealing and identifiable as the Street Eats branding.
FIND A FOOD TRUCK
ORDER AN ITEM
COLLECT
This is the app interface that
This is the app interface that
This is the app interface that
shows the icons, buttons and
shows the vendor menu items
show the push notification sent
frames of the app.
and ordering options.
to customers.
PACKAGING The packaging created for Street Eats is used to present an introduction pack to new vendors. It will contain an Ipad of point of sales, Street Eats promotional material and informational brochure on how to best use Street Eats for your foodtruck.
WEBSITE The Street Eats Website has been created in alignment with the development team creating a pitch to seek financing in the App development. It is a responsive and mobile friendly website that is based on one page with scrolling features. Currently being developed at: www.streeteats.com.au/pitch.html
2613QCA A A R O N PAT E L