S E L L E R S Compl ete home sell ing blueprint
Aaron is amazing. He's kind, intelligent, hard working and so easy to work with. He helped us get into our dream home that we have been trying to find for a long time. He may have a ton of clients, but he never makes you feel like it. He always made us feel like we were a priority and was never bothered with calls or texts. He would provide the education and reassurance we needed. I definitely recommend him to anyone that needs a realtor! -ANDREA A.
WHAT'S INSIDE 01
MEET A ARO N
08
MOV EME NT REA L ES TA TE
09
EXP OS U RE
11
04
OU R D IF F ERENC E
12
TH E P ROMIS E
05
MA RKE TING
13
K IND WO RDS
07
MA RKE TING TIME LIN E
15
CH EC K L IS TS
A li ttle bit about me 02
An overview of the process
About my company 03
How we market your home
A timeline to resul ts
S TEP BY S TE P
The path to sel li ng your home
Relationships matter
How we add value
L IS TING TIMEL INE
TH E P RICE IS RIG H T
Why prici ng matters
What we promi se to you
Past cli ents chime i n
C heckli sts to keep on hand
MEET AARON
REALTOR® | AS SEEN ON ADTV Representing
Southern
California
buyers & sellers, Aaron is committed to listening to his client’s needs and utilizing his many years in sales to ensure
a
successful
Aaron’s
enthusiasm
transaction. and
caring
nature is ideal for identifying what each
client
guiding
them
needs to
and
fulfill
skillfully their
real
estate goals. He also understands the need
for
transparency
with
every
client and is committed to making every
transaction
as
seamless as possible.
smooth
and
MOVEMENT REAL ESTATE Movement Real Estate operates as a team within Keller Williams. From its foundation in 1992, our partners have successfully closed over 4,100+ transactions & over $1.35 billion in sales volume. By utilizing modern marketing platforms within our vast network, we have been able to achieve unparalleled results. We have been ranked by the Wall Street Journal as “Top 250 Teams Nationwide” and have been recognized by Real Trends and Trulia in their “America’s Best” agent rankings.
#1 KW EXPANSION TEAM IN CA Movement Real Estate was named the #1 Keller Williams team in California for 2019, 2020 & 2021.
TOP 250 TEAMS IN THE USA Wall Street Journal named Movement Real Estate among the Top 250 Teams nationwide.
HIGH VOLUME
Since 1992, Movement Real Estate and its partners have closed 4,100+ transactions and over $1.35 billion in sales.
WORLDWIDE NETWORK
We belong to the largest & most active real estate network on the planet. We are the largest real estate company in the world with 180,000+ agents.
EXPOSURE R ela tio n s h ip s m a ke a ll th e d if f er en ce
NETWORK Keller Williams is not only the largest real estate company in the world, but also the largest referral network
REPUTATION Connections mean everything. Having completed over 4,100 transactions in the local marketplace,
in the world. The reality is the buyer we are seeking may come from out of the area, so having an expansive network is a major benefit to you.
there is a strong chance we will have successfully closed a deal with the other agent, lender or escrow officer. Relationships make all the difference.
PROSPECTING On average, our team places 1,500 out-bound calls per day to our
BROKER TO BROKER REFERRALS
database as well as the general public searching for new clients.
Keller Williams is the largest residential real estate company in the world and also the largest source of referrals in the industry. Our standing as the #1 KW expansion team in California puts us in the position to be the recipient of inbound referrals nationally and internationally.
BUYER LEAD SOURCES When you list with us at Movement Real Estate, your home is listed on the Keller Williams Listing System, or KWLS, which ensures your property is marketed 24/7 through over 80 of the most popular search sites, in addition to our local MLS. Listing on the KWLS also allows our 180,000+ referral partners around the world to see your home.
OUR DIFFERENCE H o w M o v em en t Re a l E s ta te pr o v id es yo u v a lu e
RESULTS In
2022,
our
team
closed
425
transactions with a total sales volume of $194 million. We are consistently ranked as one of the top producing teams in the country by The Wall Street Journal, and are rated the #1 Keller
Williams expansion team in California.
We are proud to be recognized as one
GUARANTEED SALE PROGRAM We have the ability to bring you a retail,
all-cash offer on your home. Depending on your unique situation and the current market, this can be a great option depending on the details.
of America's Best in Real Estate by Real Trends.
CASH OFFER PROGRAM We also have the ability to turn you into an
all-cash
buyer
on
your
purchase through our preferred
next
lending partners.
ONE STOP SHOP
IN-HOUSE CONCIERGE Our
in-house
concierge
program
coordinates all the small details you
may need assistance with, such as repairs,
renovations,
referrals and more.
moving,
vendor
EXPERTISE We have a simple philosophy: if you are
There are 23 parties involved in the
paying to have your home sold, you
team operates as a centralized hub,
how they find a buyer; every detailed
needed to complete a successful sale.
they market & package your property to
average real estate transaction. Our
deserve an expert. An expert can show:
coordinating all companies and tasks
step of the real estate transaction; how the public; & the team they’ve put together to ensure a 5-star experience.
MARKETING At Movement Real Estate, our media and marketing
are
unmatched.
Utilizing
digital and print media, as well as 3D technology,
we
ensure
your
home
is
professionally showcased to highlight all your home has to offer.
PROFESSIONAL MEDIA Our media team will work to make your home shine like the pages out of House & Home magazine.
ONLINE MARKETING We promote your home on our company websites, social media platforms and over 80+ real estate networks, in addition to our local multiple listing service (MLS).
NEIGHBORHOOD MARKETING Open houses, postcards, door knocking and print marketing. We love to make selling your home a BIG deal because it is.
OPEN HOUSES
ONLINE PRESENCE
PRINT MARKETI NG
MARKETING TIMELINE A tim el in e to r es u lts
L IS TI NG PR EP Decluttering, cleaning, repairs, removal of items from surfaces S IG N & AC C ES S If a sign is to be placed on the property, it will be placed after photos but before listing A lockbox will be placed on the property before listing M E DI A Once your home is in show ready condition, we will order our professional media which will be used across all platforms and print collateral M A RK E TI NG M AT E RIA L S Print media Stand alone website Video and/or 3D Floorplan Social media blasts across Facebook, Instagram, YouTube, LinkedIn and TikTok PR E- L AU NC H Running "Coming Soon" campaign to generate excitement in MLS Distribute "Just Listed" door hangers and/or print collateral to surrounding neighbors IN T ER NE T & O U T RE AC H Syndicate your listing to over 80 search websites Broker & referral network outreach Outbound database calls Distribution of marketing materials & social media ads
LISTING TIMELINE A n o v er v iew o f th e p ro ce ss
P RE -LI STIN G
Detail best strategies for selling Executed listing agreement Walkthrough to recommend tips to maximize your sales price Market analysis & establish recommended list price
Social media outreach Professional media
LI STED & A CT IVE
Sign installed Enter on MLS & KWLS Circle prospecting Door knocking Broker preview and/or open houses Individual showings to pre-approved, qualified buyers
I N ESC RO W & CLO SING
Offer(s) reviewed and negotiated Offer accepted and status changed on MLS & KWLS Back up offer(s) accepted Inspections and disclosures scheduled and completed Appraisal scheduled and completed All contingencies removed Close escrow!
STEP-BY-STEP The path to selling your home
01
HIRE YOUR AGENT It’s important to make sure you select an agent who operates with a high level of skill, service and expertise, someone you feel comfortable with & who carries themselves professionally.
02
GET IT READY Make repairs, updates and give your home a good decluttering. Professionally or virtually stage if necessary.
03
SET THE PRICE Meet with your listing agent to discuss market conditions and comparable properties in the area before setting a listing price for your home.
04
COMPLETE PAPERWORK I will help guide you through all paperwork and disclosures to ensure you have a good understanding of all documents.
05 MEDIA Since today’s buyers begin their home search online, professional media is a must to maximize exposure.
SHOWINGS
06
Safety, neatness and tidiness go a long way! It is a benefit to you to keep your home in showready condition.
NEGOTIATE
07
Once we receive offers, we will schedule a review to strategize next steps. I will negotiate the most favorable terms on your behalf.
CLOSE ESCROW Congratulations! We are on our way to closing. During escrow, we will make our way through contingency periods until we celebrate at the finish line!
08
THE PRICE IS RIGHT W h y p r i c i n g y o u r h o m e r i gh t t h e f i r s t t i m e m at t e r s .
WARM
PRICED AT MARKET VALUE • MODERATE INTEREST FROM BUYERS • GENERATES AN OFFER NEAR OR AROUND LIST PRICE • DOESN'T ACCUMULATE TOO MUCH TIME ON THE MARKET
HOT
PRICED BELOW MARKET VALUE • VERY STRONG INTEREST FROM BUYERS • GENERATES MULTIPLE OFFERS • BUYERS DRIVE THE PRICE UP • HOME IS OFF THE MARKET FAST
COLD
PRICED ABOVE MARKET VALUE • VERY LOW INTEREST FROM BUYERS • DOESN'T GENERATE ANY OFFERS • ACCUMULATES TIME ON THE MARKET • REQUIRES PRICE REDUCTION
THE PROMISE The world's best service organizations operate at a higher level than a contract. These standards are more like a declaration.
We call it THE PROMISE.
01
02
03
Tell the truth always, even if the news is not favorable.
Look out for your best interest above our own.
Deliver a 5-star, white glove service experience.
KIND WORDS
DARRELL & STELLA N.
Aaron, Simply the Best! […] Your communication skills were impeccable, keeping
JULES M.
us
informed
every step of the way and answering all of our questions promptly. […]
Aaron did an excellent job
selling
condo
in
efficient Thanks
an a
timely
manner. to
Aaron, what stood out
estate
Aaron,
& [...]
quicker
than
about
you
was
your
commitment
to
getting the best possible
the
outcome for us. […]
sale process was easier and
most
I
expected. I am very well pleased.
JOSEPH & JESSICA Y. Aaron
is
the
best
in
Orange County! [...] He was always available & always
made
us
feel
comfortable
with
our
decisions.
He
was
extremely
punctual
on
all deadlines to the point where you would think he had a team of 100 people supporting him!
MIKE E.
It
was
a
pleasure
working with Aaron on a sale/purchase, where he represented He
was
the
Seller.
LYNNE K.
professional,
organized, & responsive throughout the process. We were able to deliver
Aaron is the best! He
a seamless experience
was so very helpful [...].
for both of our clients in
He
a shortened timeline. I hope
to
cross
worked
with
my
needs. [...] I recommend
paths
him
again on a future sale!
very
couldn’t
highly.
have
done
I it
without him. The peace of mind was awesome!
TROY & ALISON We [...] had the pleasure to work with Aaron! He made what could have been
a
difficult
stressful
&
process
as
seamless as could be. Aaron really listened [...] & his calming manner worked wonders for us. 10+ Stars!
PRE-LIST CHECKLIST PREPARE YOUR HOME FOR SALE Oil squeaky doors, tighten doorknobs Replace burned-out lights, replace old fixtures Clean and repair windows Touch up chipped paint Repair cracked plaster Repair leaking taps and toilets Shampoo carpets Clean washer, dryer, and tubs Clean furnace Clean fridge and stove, and inside cabinets Clean and freshen bathrooms Clean and tidy entrance, ensure a functional doorbell Polish door hardware TIDY AND PREP
Paint doors, railings, etc. (as needed) Mow the lawn, trim shrubs and weeds Clear walkway of leaves and litter Repair gutters and eaves Touch up exterior paint Pre-listing inspections if recommended
SHOWING CHECKLIST BEST PRACTICES TO GET YOUR HOME SOLD Secure any valuable items, such as jewelry, documents, etc. Open all drapes and blinds to allow maximum light in Turn on all lights, especially if rooms have little natural light Have mild scented air fresheners on hand Give buyers privacy during showings by vacating the home Make arrangements for pets during showings Keep any pet or children’s toys out of sight Hide any personal items to keep your home looking neutral Tidy up after yourself daily (no dishes in the sink!) Open windows on nice days to let fresh air in Add fresh plants or flowers to your front porch Create a welcoming entry so buyers feel at home Make beds and keep closets tidy TIDY AND PREP
Deep clean tubs, bathrooms and kitchen once a week Mop floors and vacuum as needed to keep home sparkling Keep clothing in the closet and out of sight Put all toiletries in a container under the sink/out of sight Add plants/flowers for tables and corners Keep laundry out of sight and put away
BE MOVING. A A R O N D R E
V I L L A R R E A L 0 2 1 2 9 1 1 7
714.310.6401
aaronv@movementrealestate.com