4 Twitter Analytics Tools to improve Ad Performance
1) Followerwonk
• The tool able to identify followers of an account by their regions and browsing patterns • Followerwonk allows you to find influencers as per their streams and you can interact and build a network with popular influencers. • You can identify influencers, track competition and monitor your own progress. For example : • You’ve created a tool for scheduling & cross posting content. Now you want people to sign up for the paid plan • Followerwonk’s Search Bios function will help you in finding people who are engaged in social media.
• You can use several keywords, like social media specialist, social media consultant, and social media manager • Searching “social media specialist” will take you to more than 5000 results. You can trim your results clicking on More Options. • Now, you need to export the list to a CSV file to utilize as your tailored audience • Now, click on the export icon and go for downloading the list. Edit the list and leave a single column with usernames.
While creating a Twitter Ads campaign, click on Tools and choose Audience Manager.
• Now, Create New Audience and upload the list. When you’re creating an ad, pick your custom audience list placed in tailored audience tab.
2) Twitter Analytics ToolÂ
• Twitter offers its own analytics platform and so, you get to know about metrics, social media performance, engagements, mentions • The tool sends you regular summaries of followers, impressions, mentions and profile visits • The tool also shows important tweets, followers and mentions gained in the month along with a solid explanation. • The Audience section allows you to learn more about your audience • In this section, you have to click the Demographics tab to know the insights about the people who are following you as well as their age and location.
3) Klear • It is used to target millions of influencers from one platform. • It offers offers 500 million profiles, 60, 000 categories for searching and 5 years of historical data and all are justified. • You can use the tool freely in a limited version and need to schedule a demo for more information on the advanced version. How to improve Ad Targeting? For example : If you’re eyeing to reach people who would show interest in your social scheduling tool, you would go for targeting audiences based on top social influencers.
• Hence, people who follow these influencers may be into digital marketing and respond to your ad.
• While editing a Twitter Ads campaign, you can target an audience based on particular influencers.
• You just need to select Additional Audience Features and then choose the Add Followers option.
• There you can enter the influencers you want.
4)Â Tweepsmap
• Tweepsmap is an excellent visualization tool to find more about followers and also targeting them who are probable to respond to your ad. • The map-driven insights enable you to see the mentions and unfollows are coming from. • You can search and find hashtags based on their performance in particular countries and regions, along with same words. • You can also find references to your brand and find your tweet has been retweeted in which part of the world.
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