7 Influencer Marketing Mistakes Ruining Your Campaigns
Mistake 1: Not having a specific goal • Start working with your influencer, clear your vision about the campaign . • Set up your measurable and realistic goals and be decisive. • You have to ensure that you and the influencer can work towards reaching defined goals. • You have to think of how influencer marketing can increase brand awareness and increase your brand’s social media presence.
Mistake 2: Not doing your research
• Find the right influencer for your brand. • You need to find the right influencers who are making difference in your niche area. • When you run a campaign, that influencer becomes a face of your brand. • Its important to follow and engage with the influencer before you select, get to know their content and what their audience loves. • BuzzSumo is an effective influencer marketing platform that lets you conduct thorough research about potential influencers.
Mistake 3: Aiming only on follower number
• Choosing a right influencer to collaborate with your brand is more than just the number of followers they have. • It’s about collective interests, demographics, self-image and proficiency in a specific field. • Follower count matters but the success or your campaign mainly depends on choosing the perfect person for the work. • You need to dig deep and look for engagement rates, shares and comments. • The right influencer is one who motivates and engages their audience.
Mistake 4: Hiding your influencer connection
• If you are paying the influencer, they need to proclaim that connection. • Its important to indicate the relationship. For ex. “Paid partnership with Levis Cologne, Germany”, • This is the ideal way to do influencer marketing. • Do not hide your relationship with influencers. • Make sure that influencers don’t hide your relationship.
Mistake 5: Not giving a clear briefing • It’s always important to clear your outlook with the influencers. • Ensure you enable the influencer know the outcomes of your campaign and business, and what you’re trying to accomplish by this association. • They’ll never know if you can’t tell them, and it’s important to be open – transparency and honesty is the key. • Send them a campaign brief during your initial meeting.
Mistake 6: Short work deadlines • Creating good content takes time. • Running the campaign by pressurizing the influencers into providing only affects the quality. • It also excludes mistakes such as wrong links, hashtags, mention of brand etc. • It is essential that brands take their time to develop a good brief and give the influencers time for groundwork.
Mistake 7: Considering your business can’t value from influencer marketing • If you avoid influencer marketing because you think our business does not need that, it’s your big mistake. • Small businesses can see high ROI from influencer marketing if it is done correctly. • Influencer marketing is all about trust. • A valuable influencer is someone who’s built and developed their “identify, like, and trust” factor
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