Portfolio '17 by Aashna Parekh

AASHNA PAREKH RETAIL AND EXHIBI TIO N DESIGN

P ORTFOLIO â&#x20AC;&#x2DC; 17

S E A

SEEK EXPLORE ALTERNATE

Whatâ&#x20AC;&#x2122;s in store ?

RSAD

FITCH

ACADEMIC - 1

ACADEMIC - 2

Hermes Visual Merchanding

Bestseller Visual Merchandising

Retail Spaces - Rajasthali

Tensile Structures

Techno Aesthetic Detailing Micheal Kors

Nature and Form

Luxury Living Lodha Club House

ITC - Blue Leaf

Hand Skills Live Event - Pune Design Fest

Mr. Batraâ&#x20AC;&#x2122;s Humble Abode Limited edison

HERMES WINDOW DISPLAY - JULY TO OCTOBER, 2016

NATURE AT FULL GALLOP Window display for the Hermes store in Mumbai and Delhi.

UNDERWATER WORLD This year Hermes is celebrating â&#x20AC;&#x153;nature at full gallopâ&#x20AC;?. Hermes has a genuine and deep bond with nature, built on inspiration, admiration and respect. The display windows present the ocean in its full glory with the flora and fauna. We bring to life an underwater paradise with its innumerable finned creatures and a kaleidoscope of design and colour. When the dreamer woke up, he was surrounded by the beautiful Hermes products are the vivacious marine species, the swaying seaweed, the vibrant flowers and the diverse sea life creating an underwater wonderland.

MUMBAI The store is located near Horniman circle, Fort. Starbucks, Christian Louboutain, Asiatic Library are around the store.

DELHI The store is located in DLF Emporio Mall. Amongst other kuxury brands like LOUIS VUITTON, CHANEL, PRADA.

Step 1 3 dimentional visualistion of the underwater world.

Step 2 2 dimentional representaion of the same.

THE DISCOVERY

FOLLOWING THE TRAIL

HIDDEN TREASURE

THE LEATHER BAIT

FLYING UNDERWATER

WRAPPED IN ITS ARMS

HERMÃ&#x2C6;S WINDOW DISPLAY - OCTOBER TO JANUARY, 2016

NATURE AT FULL GALLOP Window display for the Hermes store in Mumbai and Delhi. The Global or central theme being Nature at Full Gallop.

NATURE TAKES OVER ARCHITECHTURE & A TRIBUTE TO ROBERT DALLET The display windows present natureâ&#x20AC;&#x2122;s true essence in its natural setting.. soft moss growing over the ancient architechtural strcutures.. it alsmost feels like you can tell its age.. Yet another dream, although this time the dreamer almost felt like the place was somewhere he had visited before.. huge trees overshadowing him and patches of green which had taken over human cilivilaztion.. Where was he?

THE EQUESTRIAN

MENS UNIVERSE

HOME COLLECTION

SILK

FRAGRANCES

LEATHER GOODS

WINDOW 1

WINDOW 2

WINDOW 3

WINDOW 4

WINDOW 5

WINDOW 6

LODHA TECHNICAL DRAWINGS FOR THE CLUBHOUSE IN PUNE

THE AUTHOR TAKES NO RESPONSIBILITY FOR ANY DIMENSIONS OBTAINED BY SCALING FROM THIS DRAWING. IF NO DIMENSION IS SHOWN THE RECIPIENT MUST ASCERTAIN THE DIMENSION SPECIFICALLY FROM THE ARCHITECT OR BY SITE MEASURMENT AND MAY NOT RELY UPON THE DRAWING.

1650.7

WOMENS BATHROOM : 1 3140.0 [10'-4"]

OAK WOOD VENEER

WC SR

14500.0 [47'-7"]

CR WC

LED STRIP LIGHT

CHANGING A ROOM (F) 3140x5400

LED STRIP LIGHT

CHANGING RO (M) 3140x7200

3050

LED STRIP LIGHT BRASS FRAME

KEY PLAN

1890

2080

BRASS PROFILE

BRASS FRAME

460

560

890

OAK WOOD VENEER

MARBLE 1

530

MARBLE 2

DIVIDE INTO 4 EQUAL PARTS

ELEVATION A 1:40

MARBLE 3 ELEVATION C 1:40

550

REV DATE

REVISION

SIGNED BY

STATUS:

550

FOR INFORMATION

MIRROR PROJECT

LODHA CLUBHOUSE Design Architect ROOSHAD SHROFF

Client

ARCHITECTURE + DESIGN

890

302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020

1950

1655

BRASS PROFILE

Consultants xxx

460

890

TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

Contractor -

OAK WOOD VENEER

560

3050

LED STRIP LIGHT

Consultants xxx

805

615

Consultants xxx

805 PROJECT NUMBER : -

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

INDEX :

BATHROOM ELEVATION (F) ELEVATION B 1:40

02 DRAWN BY / DATE AP / 03.10.2016

CHECKED BY / DATE RS / 03.10.2016

PROJECT

STAGE

NUMBER

REV

WOMENS BATHROOM : 2 BRASS FRAME 1650.7

LED STRIP LIGHT

3140.0 [10'-4"]

WC SR CR

14500.0 [47'-7"]

FLUTED OAK WOOD

CHANGING A ROOM (F) 3140x5400

OOM

CHANGING RO (M) 3140x7200

3050

2030

BACKPAINTED GLASS

230

1120

KEY PLAN

MARBLE 1 MARBLE 1

MIRROR

MARBLE 2 ELEVATION D-1 1:40

LED STRIP LIGHT

MARBLE 3

BRASS FRAME

FLUTED OAK WOOD REV DATE

REVISION

SIGNED BY

STATUS:

3050

FOR INFORMATION

PROJECT

LODHA CLUBHOUSE Design Architect ROOSHAD SHROFF

Client

2080

ARCHITECTURE + DESIGN 302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020 TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

Contractor -

Consultants xxx

150

Consultants xxx

MIRROR

ELEVATION D-2 1:40

PROJECT NUMBER : -

Consultants xxx

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

INDEX :

BATHROOM ELEVATION (F-2)

DRAWN BY / DATE AP / 03.10.2016

CHECKED BY / DATE RS / 03.10.2016

PROJECT

STAGE

NUMBER

REV

MENS BATHROOM : 1

CONCEALED LIGHTS

MIRROR

BLACK POWDER COATED SS

1650.7

FLUTED GREY WOOD

3140.0 [10'-4"]

14500.0 [47'-7"]

550

CHANGING A ROOM (F) 3140x5400

CHANGING RO (M) 3140x7200

MIRROR

BRASS FRAME

MARBLE 1 BRASS PROFILE

GREY WOOD VENEER

MARBLE 2

ELEVATION F 1:40

550

ELEVATION E 1:40

MARBLE 3

WOOD VENEER REV DATE

REVISION

SIGNED BY

STATUS:

FOR INFORMATION

550

LED STRIP LIGHT

BRASS FRAME

PROJECT

LODHA CLUBHOUSE 890

Design Architect ROOSHAD SHROFF

Client

ARCHITECTURE + DESIGN

TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

890

1485

Contractor -

Consultants xxx

460

380

345

890 535

1190

1890

2050

302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020

Consultants xxx

ELEVATION G 1:40

ELEVATION F 1:40

Consultants xxx

04 PROJECT NUMBER : -

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

INDEX :

BATHROOM ELEVATION (M)

DRAWN BY / DATE AP / 12.09.2016

CHECKED BY / DATE RS / 12.09.2016

PROJECT

STAGE

NUMBER

REV

FLOORING OPTIONS

OPTION 1

OPTION 2

OPTION 3

PRIVATE COLLECTION FEATURE WALL INSPIRED FROM NICHOLAS DE STEALâ&#x20AC;&#x2122;S PAINTING * REDER CREDITS : TEAM MEMBER AT RSAD

320 TILES + 50 ARTISANS = CELEBRATION OF INDIAN CRAFTSMANSHIP. (Private collection is a luxury footwear brand for men in Abu Dhabi)

BATRAS A R ESI D EN T I AL P R OJ ECT I N BANDRA, MUMBAI * IMAGE FOR REPRESENTATION

LED STRIP LIGHT

K S.H.: 8'

BATHROOM 9'2" x 7'11" I

S.H.: 8'

1'-6"

2'-9"

WHITE MARBLE

ELEVATION I SCALE: 1:25

ELEVATION J SCALE: 1:25

LED STRIP LIGHT

CONCEALED LIGHTS REV DATE

REVISION

SIGNED BY

STATUS:

FOR INFORMATION

MIRROR

PROJECT

BATRA APARTMENT Design Architect ROOSHAD SHROFF

Client

ARCHITECTURE + DESIGN 302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020

SCALE: 1:25

ELEVATION L SCALE: 1:25

3'-6"

TEAK WOOD

EQ ELEVATION K

Consultants xxx

3'-2"

Consultants xxx

PROJECT NUMBER : -

BLACK MARBLE

Contractor -

TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

SS PROFILE

2'-1" EQ EQ

WHITE MARBLE

Consultants xxx

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

INDEX :

SON'S BATHROOM

01 DRAWN BY / DATE AP / 15.07.2016

CHECKED BY / DATE RS / 15.07.2016

PROJECT

STAGE

NUMBER

REV

STUDY

13'3" X 7'6"

6'11"

6'11" HIS WALK-IN WARDROBE 7'3" x 7'

FALSE CEILING C B

SON'S DBEDROOM

S.H.: 9'

18'6" X 9'3"

S.H.: 8'

BATHROOM 9'2" x 7'11"

S.H.: 8'

CONCEALED LIGHTING PAINT

W-6

2'' MARBLE SKIRTING

ELEVATION A SCALE 1:25

01 12MM VENEER TEAK WOOD PANELS FALSE CEILING

REV DATE

REVISION

SIGNED BY

STATUS:

FOR INFORMATION

2' -9

6MM BRASS PROFILE

PROJECT

BATRA APARTMENT

Design Architect ROOSHAD SHROFF

Client

ARCHITECTURE + DESIGN

12MM PADDED TAN LEATHER

D-1

6'-8"

850

350

9 TILES - 850mm x 350mm

302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020 TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

Contractor -

Consultants xxx

2'' SKIRTING PROJECT NUMBER : -

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

SON'S ROOM ELEVATION 01

ELEVATION B SCALE 1:25

DRAWN BY / DATE AP / 15.07.2016

CHECKED BY / DATE RS / 15.07.2016

PROJECT

STAGE

NUMBER

INDEX :

REV

THE AUTHOR TAKES NO RESPONSIBILITY FOR ANY DIMENSIO OBTAINED BY SCALING FROM THIS DRAWING. IF NO DIMENSIO IS SHOWN THE RECIPIENT MUST ASCERTAIN THE DIMENSION SPECIFICALLY FROM THE ARCHITECT OR BY SITE MEASURME AND MAY NOT RELY UPON THE DRAWING.

STUDY

PAINT

FALSE CEILING

13'3" X 7'6"

6'11"

6'11" HIS WALK-IN WARDROBE 7'3" x 7'

C B

SON'S DBEDROOM

S.H.: 9'

18'6" X 9'3"

S.H.: 8'

FLUTED GLASS

BATHROOM 9'2" x 7'11"

S.H.: 8'

12MM PADDED TAN LEATHER

12MM TW PANEL

BLACK POWDER COATED SS FRAME

6MM BRASS PROFILE

ELEVATION C SCALE 1:25

FALSE CEILING

REV DATE

REVISION

SIGNED

STATUS:

FOR INFORMATION

PROJECT

BATRA APARTMENT

PAINT

Design Architect ROOSHAD SHROFF

Client

ARCHITECTURE + DESIGN 302, DALAMAL CAMBERS, 29,NEW MARINE LINES, MUMBAI 400 020 TEL : +91 22 2203 7745 FAX : +91 22 2200 7229 EMAIL : info@rooshadshroff.com www.rooshadsroff.com

Contractor -

Consultants xxx

TEAK WOOD STUDY TABLE (INDICATIVE)

PROJECT NUMBER : -

Consultants xxx

FORMAT : A3

SCALE : N/A

LEVEL DATUM : DRAWING NUMBER :

ELEVATION D SCALE 1:25

SON'S ROOM ELEVATION 02 2'' SKIRTING

02 DRAWN BY / DATE AP / 15.07.2016

CHECKED BY / DATE RS / 15.07.2016

PROJECT

STAGE

NUMBER

LIMITED EDISON CO L L AB R AT I O N W I T H ATMO SPHERE FABRI C S

A bespoke range of tube lights that fuse fabrics and materials such as resin brass and marble.

BESTSELLER V I S UAL M ER CH AN DI SI NG * IMAGE FOR REPRESENTATION

A BRAND COLLABRATION OF ONLY, VERO MODA, JACK AND JONES

DISP L AY F OR I TC : B LU E L EAF Taking conceptual and visual cues from the pack itself. Making these the foundation for all our design explorations.

Freestanding unit

Acrylic displays for HoReCaâ&#x20AC;&#x2122;s

The pack floats using magnets on either ends. Sublty, Draws attention to the jet flow.

Explorations in bespoke RA

Breaking the mold and keeping the look premium and open.

A IRP O RT D I S P L AY

RAJASTHALI R E D ES I G N T H E H ANDI C RAF T STO RE FO R BETTER EFFIENCY * IMAGE FOR REPRESENTATION

EXISTING PROBLEMS WITH THE SPACE

Claustrophobic. Many products displayed below eye level. No segregation of products.

Trouble cleaning the fixtures. Lack of product details and information. Lack of promotion and publicity. Less circulation space. Lesser space in comparison to the man power. Poor lighting.

FIXTU R E LAYO U T : 3 4 0 SQ F T

ROOM 1

STORE FRONT

ROOM 2 RAJASTHALI, the handicraft store located on M.G road, Pune provides shoppers the experience of buying authentic Rajasthani products of a wide range. The store caters to specific categories of people which include cooperates, tourists / foreigners and families from Pune city. Most shoppers visit the store to purchase gifts . The store has a lot of products which come under the category of : Quick purchases . Antiques .

MICHEAL KORS TECHNO ASETHETIC DETAILIING FOR A WATCH DISPLAY

ROUTE 1

FRONT ELEVATION

SIDE ELEVATION

SECTION A

DISPLAY UNIT FOR WATCHES : ROUTE 2 Rectangle Hollow Sections (Stainless Steel) 60*25 mm

Bronze Patina Finish

Fittings

C channel 12mm thickness

Fittings

40*6 mm SS dovels

PUNE DESIGN FEST INSTALLATION FOR THE EVENT

BRAND COLLATERALS (Design) x 2016 , The 10th (X) year of Pune Design aimed to connect more people.

PUNE DESIGN FEST : MOBILE APP

PROFILE

HOME PAGE

EVENT

CONNECT

TENSILE STRUCTURES THE HANDICRAFT EXPO

INSPIRATION : DELHI HAAT

ABOUT THE EXPO A platform for the exhibitors (craftsmen) to showcase their work on a rotational basis and become enterprneurs in this permanent exhibition center. The exhibition aims at improving the economic status of the artisans and thereby promoting the survival of traditional crafts in India.

FORM GENERATION Paisley (Motif) used in many Indian textile prints was the basis for form generation for the exhibiton.

PRODUCTS SOLD Clay Bamboo Textiles Wood Stone

ESSENCE OF THE AREA Lively Interactive Promoting different crafts 30% of the stalls which are a part of the crafts market would include the permament exhibitors who would have workstations attached to thier stalls. These are the craftsmen of India who are looking for a place to expand and revive their crafts. Some of these crafts include: Kasuti,Rogan, Nettle, Ganjappa, Molela.

ZONING Crafts Market Promenade Childrens play area Ticket area Handicraft gallery Restrooms Training center Food stalls Amphitheater Food court Circulation space

45000 6000 25000 350 1600 360 1200 15000 480 4800

63% 7.50% 3% 0.40% 2% 0.90% 1.50% 1.80% 0.60% 6% 13.3%

MODEL The Crafts Market ensures that all the products are sold directly from the artisans to the consumers thus making them economically self-sufficient. The Training Center is for those artisans who are looking for a platform to expand and become entrepreneurs. The work of these artisans which would be permanently exhibited. The Performance Center is located right next to food court and food stalls where traditional Indian dances would be performed to make the area more lively.

MATERIAL : Lycra net Mild steel rods (4mm)

NATURE AND FORM INSPIRED FROM THE HAMMERHEAD SHARK

2D EXPLORATIONS

SWIFT STRONG AGILE The slender body tapers at the end. The head is perpendiculer to the body at the intersection. The unusual shape of the head helps the sharl pin down its prey. Maximum Length : 6 ft RATIO : HEAD - BODY (1 : 2)

FINAL FORM The main feature is the head which is used to steer the body, it enables faster movement with a lesser drag. The eyes are positioned on either sides of the sharks distinctive hammer head which gives the shark 360 degrees vision. The form is inspired from the swift movement of the shark.

3D FORM

FINAL FORM

HAND SKILLS ELECTIVE WORK

THANK YOU

NAME : Aashna Parekh D.O.B : 27th November, 1994. EMAIL : aashna250@gmail.com ADDRESS :102, Shaan Apartments Kashinath Dhruru Marg, Prabhadevi, Mumbai - 400 028.