esign Portfolio by Aastha Agarwal Some designers create things to show you what they did. I design things to tell you what I solved.
Contents Corporate Identity and Branding Stationery and New Media Design Publication Advertising Photography
Branding and Identity Red Bricks Red Bricks is a Realty and Development brand owned by Mr. Purvesh Shah. The target audience of the brand is upper middle class. Mr. Shah wanted a very strong identity with witty concepts for his brand.
Branding Elements Logo Business Card Magazine Ads Newspaper Ads
Branding and Identity
Logo
variations
Using key as a concept
Using keys for initials
Brick effect to the initials
Brick effect to the initials
simple and strong design
Intials inspired from a house
Concept Shortlisted
Sharp, simple and a strong concept
Branding and Identity
Final Logo
Fonts used
Happy Killer (font has been tweaked)
Identity The concept compliments the name Simple, strong and an eye catching Use of the bold font, with a curve on one side and sharp edges on others gives the feel of bricks.
Branding and Identity
Business Card Size - 90mm by 50mm
Front
+91 98290 64635 +91 98907 89786
5 Parmar Square, Kharadi, Pune 411 014
Back
purveshshah@gmail.com
Magazine Ad
Branding and Identity
Living in the wrong place? Contact the right people
Applications &
Add: 5, Parmar Square, Kharadi, Pune- 411 014 Tel: +91 20 3293 3295 / +91 9890789786 Email: purveshshah@gmail.com
Magazine Ad
Branding and Identity
Living in the wrong place? Contact the right people
Applications &
Add: 5, Parmar Square, Kharadi, Pune- 411 014 Tel: +91 20 3293 3295 / +91 9890789786 Email: purveshshah@gmail.com
Magazine Ad
Branding and Identity
Living in the wrong place? Contact the right people
Applications
&
Add: 5, Parmar Square, Kharadi, Pune- 411 014 Tel: +91 20 3293 3295 / +91 9890789786 Email: purveshshah@gmail.com
News Paper Ad
Branding and Identity
We build your dreams
&
Redefines luxury
Exquisite Properties
Energy Efficient
Classy exteriors
comfortable
Office Address: 5 Parmar Square, Kharadi, Pune 411014, Tel: +91 20329 33295, +91 98907 89786, Email address: purveshshah@gmail.com
Applications
We build your dreams
&
We build your dreams Redefines luxury
Exquisite Properties
Energy Efficient
Classy exteriors
comfortable
&
Office Address: 5 Parmar Square, Kharadi, Pune 411014, Tel: +91 20329 33295, +91 98907 89786, Email address: purveshshah@gmail.com Redefines luxury
Exquisite Properties
Energy Efficient
Classy exteriors
comfortable
Office Address: 5 Parmar Square, Kharadi, Pune 411014, Tel: +91 20329 33295, +91 98907 89786, Email address: purveshshah@gmail.com
Branding and Identity Disha This project was about Rebranding. I was supposed to study an existing brand of my choice and find possible design opportunities in it. The new or altered designs had to be based on proper branding strategies which would improve the existing identity of the brand. The Brand I chose is Disha - a resource center for children with special needs. Majority of parents are extremly hesitant about admiting their children in an institution. Parents need to be assured that their child will be happy and well taken care of. The present identity potrayed by Disha appears very dull and depressing. My aim through this project is to provide a happier and reassuring identity to the institution.
Design Opportunities Logo Brochure Posters Badges
Branding and Identity
Logo
variations
Old Concept
Shortlisted Concept
Branding and Identity
Final Logo
Fonts used
Ashley Marie for “Disha” Helvetica for “enlightening live”
New Identity The concept compliments the cause of disha The tag line gives a positive feel The bright colours used provides a happy and a lively identity
Poster - Donations
Branding and Identity
Applications
HE CAN’T PUT A COIN BUT YOU CAN
ALL DONATIONS TO DISHA ARE EXEMPT UNDER SECTION 80G OF THE INCOME TAX ACT. CONTACT DISHA : www.dishafoundation.org
Poster was made to promote donations for disha. It was put in malls and outside high-end stores to attract the targeted audience.
Poster - Day Care
Branding and Identity
Applications
Share your love with someone who needs it
Poster was made to promote day coordinators for disha. This poster was put at normal publics places. So as to encourage people to volunteer as a day coordinator.
Badges
Branding and Identity
Disha always encourages people to join them as teachers, volunteers and day coordinators. I made badges for these posts using illustrations which children could relate to.
Stationery and New Media Design Photo Buddies Photo Buddies is a Delhi based photography studio. It is the brainchild of a husband and wife duo photographers ; Smriti and Aditya Malhotra.They practice the technique of candid photography which brings out the fun and the emotion in a photograph and they wish to bring out the same identity in their brand.
Stationery Design Business Card Letter-head Envelopes
New Media Design Website Design
Business cards Variations
photo buddies
photo buddies
Stationery Design
Stationery Design
Stationery Design Variations
photo buddies
21/1 Masiagarh Sukhdev Vihar, New Delhi - 110025 smriti.aditya@photobuddies.in 011 41022727
Aditya Mahlotra Smriti Mahlotra
+91 9811864307 +91 9899702085
smriti.aditya@photobuddies.com
photo buddies 21/1 Masiagarh Sukhdev Vihar New Delhi - 110025 www.photobuddies.in
Sizes
Letterhead (297 mm by 210mm) Envelope (110mm by 255mm) Business Card (50mm by 90mm)
Set 1
Set 2
Stationery Design
Stationery Design Variations
Sizes
Letterhead (297 mm by 210mm) Envelope (110mm by 255mm) Business Card (50mm by 90mm)
Set 3
concept finalised
Set 4
Stationery Design Business Card
Stationery Design
Stationery Design Final Concept
Stationery Design
Branding and Identity
Website Design
Final concept - screen shots
photo buddies
gallery
about us
Contact
photo buddies
gallery
about us
Contact
photo buddies
gallery
birthday cocktail wedding others
about us
Contact
photo buddies
gallery
about us
Contact
>
gallery
photo buddies
about us
Contact
naugthy smiles D240CS2
>
photo buddies
<
gallery
about us
naugthy smiles D240CS2
Contact
>
photo buddies
gallery
about us
Photo Buddies Photos taken by a photographer while working on assignment for a magazine or other publication or company often belong to the company or publication, rather than to the photographer, unless stipulated otherwise by contract. Professional portrait and wedding photographers often stipulate by contract that they retain the copyright on wedding photos or portrait photos, so that only they can sell further prints of the photographs to the consumer, rather than the customer reproducing the photos by other means.
Contact
photo buddies
gallery
about us
Aditya Malhotra +91 9811864307
Smriti Malhotra +91 9899702085
smriti.aditya@photobuddies.in
Contact
Publication Vikram Dental Clinic The client wanted a brochure to be designed for a Delhi based Dental clinic. It was a limited budget project where the client wanted an elegant look for the brochure, providing detailed information about the clinic. Images used in the brochure were purchased from istockphoto and Shutterstock.
Publication
Vikram Dental Clinic Brochure Design
|
Back
Front Page 2
Page 3
Publication
Vikram Dental Clinic Brochure Design
Publication
Indian Retail School Prospectus Cover
promotions pace
managem en tr
lay
2011 prospectus cover of Indian Retail School had to be designed. Concept of the cover had to be based on something related to retail marketing or images from the institution etc. focus pace style map
isp
ow d
merchandising strategising development
solutions
services
d
n wi
designing isk employing map s m e
risk
development
planing
styling
gain motions pro
styling product map rc h a ndis relations researching think map storee
industry exploration pace materialising policy study methods
advertising
risk
goals
study
think
pace store
map think
plo em
costs map
gain
y
gain style study
Prospectus 2011 - 2012
policy
goals
mm
co
store
focus
growth industry style gain business merchandise display offers policy
plan
goal
space products space
methods
style ues hniq
thinking
risk
explore customers decisions methods employ innovation
study
costs
methods
ing alis
innovation
materialising research
u vis
exploration questions
focus pace style
sis analy
Phone (011) 4676 9999, 4676 9919 Email info@indianretailschool.com www.indianretailschool.com
relations
employ
retail stores
A- 21 / 12 Nariana Industrial Area, Phase II, New Delhi - 110028
promotions
space
services
owth
Indian Retail School
management strategising styling planing solutions map merchandising
pace
s gr lysi ana
site solving researching gains
planing
tec
questions product
costing
try d us ing in
focus site
plan
s pricing offe goal
rs
strengths
services
lution thods so merisk
goals store
te ica un
retail promotion site
questions
ns motio pro
exploration
managing
g brandin
growing
decision
analysing
research deve lopme nt
innovation
s
ites costing
services
ry luxu
think
advertise pace focus industry services exploration research media testing styling customer planning offers media advertising costing
Publication
Indian Retail School Prospectus Cover - Final concept
Publication
Go green campaign Poster for a bus shelter
Publication
The Call
Poem Illustration These are a few pages from a poem I illustrated. It is a self composed humorous poem about a little girl who experiences a bad day. The illustration style has been inspired from works of Claire Roberston.
It was 9 in the morning. I had just had my bath. I looked out of the window moaning. As it was raining very hard.
Wow! It was jam packed. All were there, fair, short and tall. But what I wanted was, it lacked. As there was no mom at all.
I wore my shoes & grabbed my coat. Got out of the house and slammed the door. Just as I realized that the keys were inside. I tripped over my laces
I walked to the mall as I missed the bus. Looking here & there for stall 58. And there was a shop behind a little gate.
Advertising Hallmark I supposed to select an existing brand of my choice and study its current market position. Based on the same we were supposed to use various advertising techniques to improve it. The Brand I chose was Hallmark, it deals in gifts, cards, posters and other social expressions. As a part of the promotional strategy I introduced a few deliverables.
Deliverables Posters Scratch Card Coupons Wrapping Paper
Poster
Advertising
Applications
The photoshoot was done in a residential society and the poster was put outside stores and coffee shops.
Poster
Project 4
Applications
The picture was taken in a playground and the poster was put outside stores and coffee shops.
Poster
Project 4
Applications
The photoshoot was done in a residential society and the poster was put outside stores and coffee shops.
Advertising
Scratch Card Coupuns The Scratch Card Coupons were introduced as a marketing stategy to attract customers and increase sales. These coupons contain a free gift and are given to customers who have purchased goods worth Rs. 400 and more.
Application
Front
Back
Wrapping Papers
Advertising
Advertising
Wrapping Papers Applications
Photography Postcards
The pictures were clicked as a part of a college project. These pictures were taken to be used for postcards.
Lets fill life with colours
The alley of the dark
Photography
Postcards
Welcoming the festival of lights
Photography
Calendar The photo-shoot was done for a calendar. The concept was based on the moods of a woman.
Shades of the summer
Mystrey behind the mask
Thank you
+ 91 9602642949 aastha.aga@gmail.com