process book FROM START TO FINISH OF THE GREAT ESCAPE
1
problem
2
Research
3
strategy
4
design
1 Problem There isn’t a board game out there for old people! The elderly love board games! They keep their mind sharp and focused. But there isn’t a game out there targeted specifically towards them and their lifestyles.
The Solution? A board game geared towards elders and their life current lifestyles! All in good humor, The Great Escape pokes fun at stereotypical events within a nursing home. The point of the game: the first to escape the home without getting caught wins.
2 Research We’ll give them something to laugh about.
Competition:
3 Strategy Keep them young, keep them focused.
audience:
Voice:
Ages 60 and up
Bright
Male and Female
Retro
Lives in a nursing home
Satirical
Loves to play games Social and personable Loves a good laugh
inspiration:
Planning:
4 Design
The youth aren’t the only ones allowed to have fun.
Logos: the
gr eat
t a o g d ol the
y get-a-wa
great
the O L D G O AT get-a-way
escape
the
great
the
great
Board Development: bedroom
bedroom
bedroom
bedroom
community center
cafeteria
washroom
arts and crafts
Illustration Development:
The final:
bedroom
community center
washroom
bedroom
bedroom
A l e x V i ta l e
CREATIVE DIRECTION O F F - B E AT I DE A S