Meridian by Andrew Barnes

MERIDIAN by Andrew Barnes

DE SIGN

CL ASS

Senior Portfolio 2

I NST RU CTO R

Senior Portfolio 3

PERSONAL IN FO

Andrew Barnes abarnesdesigns@gmail.com 805.708.1577 www.abarnesdesigns.com PRODUC T I ON

PHOTOGRAPH Y

Andrew Barnes 5

FONTS

Adobe Garamond Priori Serif 6

SOFT WAR E

InDesign, Photoshop, Illustrator 7

P RI NT ED B Y

Andrew Barnes 8

BI NDI NG

The Key Printing & Binding Oakland, California 9

PAPER STO C K

MOAB Kayenta Photo Matte 125

MERIDIAN Searching through seemingly endless possibilities in life and in art, we learn to follow a path which guides us in the manifestation of a successful solution of splendor and high development.

TAB LE OF CO NTENTS

SECTI ONS 02

108

117

118

Watershed Tour Star Puzzled The Focusing Blur Bringing Visions to Life Chasting Giants Through Ages Aromatic Cleansing Balanced Sustainability Genescape The Viking River Angelic Instruments Other Identity Systems Resume Colophon

TITLE

watershed

PROJECT

opeth music book

OBJECTS

music tourbook

COURSE

gr 350_print 1

INSTRUCTOR

troy alders

O PE T H’ S

WAT E R S H E D TO U R BOOK

Opeth is the rare band that has escaped the narrow confines of the label “heavy metal,” an aggresive, intensely musical outfit. – Mikael Åkerfeldt

Loosely labeled a death metal band, Opeth is really so much more, with their mix of mid-paced riffing, acoustic guitar interludes, and frequent tempo and mood changes continuing to push the boundaries of extreme music. Opeth write long songs (often over ten minutes long), but the diversity of the songwriting keeps things interesting. The phrase “progressive death metal” has been used before, but it probably fits Opeth better than any other single band. While the earlier albums are undeniably more brutal in their approach (and often regarded as fan favorites) it’s the later releases, starting with 2001’s Blackwater Park, where all the pieces truly fit together. In 2007 Opeth released to us their album titled, “Watershed.” That album is the focal point of this project, to design a tourbook that could represent the band as a piece of merchandise or colector’s item. Do not think for a second that Opeth just released a clone of their previous record. With a lot of thought and cohesion in their songs, this project proved to be interesting when drawing my own influence from such a highly esteemed group of musicians and working it into full page book spreads.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

The book’s cover was to look old, torn and tattered. A very old and worn texture was chosen to represent the front and was reminiscent of an old and crumbling book that has been discovered after a long period of time. The emblem on the background is a decorative “O” that stands sharp against the grime. In a striking yellow, the band’s name is imprinted on the book in the same Blackletter face that is used through the rest of the book. The back of the book depicts the same texture mimicing the old, as well as the information relating to the band and the copyright date. When designing the cover, it is important to keep in mind that this will be that face first representing the band, as it will be the first part that any viewer will look at unless the book is open on the table. I had to keep asking myself, “Is this Opeth?” and clarifying what was trying to be interpreted. In the end, this looks like something that would be on any official Opeth release, be that a book or even a DVD video.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT I

OPETH “WATERSHED” TOURBOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT I

OPETH “WATERSHED” TOURBOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT I

OPETH “WATERSHED” TOURBOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT I

OPETH “WATERSHED” TOURBOOK

TITLE

star puzzled

PROJECT

typographic book

OBJECTS

bound book

COURSE

gr 434_type 4

INSTRUCTOR

carolina debartolo

S TA R

PUZZLED R I T UA LISM

“Magick is the Science and Art of causing Change to occur in Conformity with Will.” – Aleister Crowley

Everything is made of energy. From each individual person to the entire planet and beyond, we are all swimming in an ever changing sea of energy. The manipulation, control, and understanding of this energy has always been sought, and ritualism is one way of connecting ourselves to this more “otherworldly” state of mind and being. Humans are very ritualistic by nature, and it is interesting to see how we go about understanding a mystery that is so important to our lives. This book seeks to understand and explore ritualism, the tools and symbology surrounding it, and how people apply its understanding to the nature and to the stars. Throughout the book, my charts consist of maps, travel routes, diagrams that portray energy flows, symbology, and hierarchies used within various practices that can be applied to ourselves and to nature. For instance, one part depicting earth is showing the energy grid or ley lines that exist on our planet. Where these lines meet, energy is sent in a spiral into the atmosphere. Where many of these lines cross, it is possible for a large vortex to be created that spirals into the atmosphere. It is on these sites that rituals have taken place through history, spiraling a specific will and energy into the atmosphere and within our own bodies and mind.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT II

RITUAL MAGIC TYPOGRAPHIC BOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT II

RITUAL MAGIC TYPOGRAPHIC BOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT II

RITUAL MAGIC TYPOGRAPHIC BOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT II

RITUAL MAGIC TYPOGRAPHIC BOOK

TITLE

focusing blur

PROJECT

skincare line

OBJECTS

bottles and stand

COURSE

gr 370_packaging 3

INSTRUCTOR

tom mcnulty

THE

FO C U S I N G B LU R

Precision manufacturing equipment for precise skin care. A new possibility and entertaining journey into the world around Nikon and its extension to skin treatment.

The objective of this packaging product line was to design a skin care line that is branded by a company not usually known in skin care products. Project includes a series of 7 bottles as well as one in-store display item that will showcase the product line. In my final display, I decided to paint the bottles individually in a pearlescent finish with dark grey, nearly black tops. The text and emblems were applied with rubdown transfers using a total of three spot colors to make up the graphic. I designed these products with recognizable symbols that are reminiscent of a camera’s focus lense, leading to the name of the design as “focus.” It was important that the geometry and sizing of the emblem worked well with one another so as not to outweigh in a certain area. I used an emblem and color combination that would work well across the board, and that could be scaled down to fit nearly any bottle or size. The range of bottles here fit a wide range of sizes and make use of many different nozzles and caps.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

An obvious visual hierarchy was needed when my bottles were all lined up together. While the bottles do vary, they have a similar height and create a visual interest when looked at as a whole. It is easy to see how different products could be easily packaged in any number of containers or tubes. The center bottle is a tube as well that happens to stand tallest, cap down. They are staggered a bit when lined up on their stand, which helps the products stay together as a unit and to weave around one another. On a white shelf, these products would stand out because of the luster, shine, and overall clean design.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT III

NIKON SKINCARE PACKAGING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT III

NIKON SKINCARE PACKAGING

baby oil 5.25” x 1.65” CAPACITY: 17 fl oz CAP TYPE: spray on

MERIDIAN

moisturizer 7.75” x 2.5” CAPACITY: 75 fl oz CAP TYPE: squeeze tube

ITEM:

DIMENSIONS:

BY ANDREW BARNES : PORTFOLIO

foam bath 7.25” x 2” CAPACITY: 75 fl oz CAP TYPE: adjustable top

sugar scrub 2.65” x 2.5” CAPACITY: 13 fl oz CAP TYPE: twist lid

ITEM:

DIMENSIONS:

PROJECT III

NIKON SKINCARE PACKAGING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT III

NIKON SKINCARE PACKAGING

TITLE

bringing visions to life

PROJECT

wacom csr report

OBJECTS

csr report / deliverables

COURSE

gr 425_print 2

INSTRUCTOR

kelly connley

B R I N G ING OU R

VISIONS TO L I FE

Not only is Wacom the leading provider in tablet computer devices, but they are green technologically, and a socially responsible corporation dedicated to making a positive impact.

In addition to being considered an industry standard, it is important that Wacom is perceived as a company who is conscious environmentally, economically, and socially. These documents are aimed at educating people on the possible steps that Wacom could take as a company to further commitment to Corporate Responsibility and the areas that are included. Environmentally, as a digital product producer, Wacom can take steps to recycle used computer devices and to cut down on electronic waste. By using Wacom tablets, clients can also cut down on the amount of paper being used for sketching, painting, or other paper related work. The objective here was to design a series of deliverables that shows Wacomâ&#x20AC;&#x2122;s commitment to CSR initiatives. All materials and campaign items were to maintain a consistent identity and feel while showing a sense of variety. Items include brand identity, brochure, a series of three posters, an advertisement and mail-out, as well as web page designs to support the rebranding of Wacom Corporation.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

A single typeface works in this solution because it too was created in a very large family. Helvetica Neue is a very attractive, modern face that has clarity in its forms. This typeface contains sets from ultra light lines, to thick condensed characters and everything in between. Even the ultra light face shows up crystal clear in any situation as is shown on these posters, advertisements, and booklets. Along with the vibrant gradations and the deep blacks, precise line work describes many aspects of their products, including pens, nibs, and the tablet hardware itself. A series of three posters, each keeping a specific look and feel, are a means of advertising and getting your message out to the public. This is especially important with a CSR publication or event, as it pertains greatly to the neighboring public and neighborhoods. An eye catching, vibrant poster or other hand-out is likely to make more of an impact and catch the eyes and attention of the people they come in contact with.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IV

WACOM INC. REBRANDING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IV

WACOM INC. REBRANDING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IV

WACOM INC. REBRANDING

company website 16:9 PURPOSE: landing page AREA: corporate responsibility

MERIDIAN

poster (2 of 3) 12” x 19” PURPOSE: advertisement EVENT: csr symposium

ITEM:

DIMENSIONS:

BY ANDREW BARNES : PORTFOLIO

PROJECT IV

WACOM INC. REBRANDING

Not only is Wacom the leading provider in pen/tablet computer devices, but they are green technologically, and a socially responsible corporation dedicated to making a positive impact. Vibrant colors and beautifully crafted scenes colorize the heavy, black flooded articles of design, as shown on a possible package design for a wacom tablet.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IV

WACOM INC. REBRANDING

TITLE

star puzzled

PROJECT

typographic book

OBJECTS

bound book

COURSE

gr 434_type 4

INSTRUCTOR

carolina debartolo

C H A S ING

G I A N TS OF OLD

“When in the height heaven was not named, and the earth beneath did not yet bear a name, the primeval apsu and chaos, the mother of them both.” – The Enuma Elish

This is a book intended for men and women who are interested in spirituality through history, and in particular in the subject of mythology and religeon. This book is for anyone interested in the origins of man and their understanding of the gods and greater powers that surround us. The objectives: To design a 90 page book based on a common theme that is derived from a series of cluster charts. This book is to be an exploration on a particular typeface, allowing a maximum use of three different faces. Included with the book should also be an interactive CD that has its own packaging and cover design. This comes along with the book and contains all typefaces used in the publication. In addition a poster was created to showcase these fonts.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

As humans, we are constantly chasing the giants of old. We seek to understand our creation and the greater forces unknown to us that may have had a hand in our creation. Divided into sections, each chapter contains a focus on a particular set of spiritual ideals practiced through history. These chapters range from the view points of the ancient Egyptians, to the more modern following of Christianity. As a prelude to each chapter, maps have been created that depict the area being read about on the following pages. The maps are designed on a deep ox-blood colored flood. The map stands out along with the delicate, poetic type showing key locations. In addition to the deep red, other text heavy spreads are kept old, worn, and faded to mimic age.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT V

CHASING GIANTS BOUND BOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT V

CHASING GIANTS BOUND BOOK

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT V

CHASING GIANTS BOUND BOOK

The poster pictured here was created as an assortment of images that were used in the actual book spreads. The same color scheme and design was applied and printed on the same Kayenta paper at 24” × 36”.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT V

CHASING GIANTS BOUND BOOK

TITLE

aromatic cleansing

PROJECT

packaging

OBJECTS

fragrance line

COURSE

gr 370_pack 4

INSTRUCTOR

tom mcnulty

WI T H

A ROM AT I C C L E A N SING

“In all things of nature there is something of the marvelous. If one way be better than another, that you may be sure that it is nature’s way.” – Alristotle

Aromatherapy is a tradition and practice that has been used for thousands of years. Ancient cultures would perform acts of “smudging” or bathing themselves in the smoke of cedar, sage, and sweetgrass. Even today, we are still unfolding secrets of aromatherapy and it still remains one of the most effective ways to lower stress, restore health, and bring a moment of tranquility to our lives. The objective here is to create and design an entirely new retail store brand image and product line that does not exist in today’s marketplace. Include services that the company will provide, a name, target audience, and locations. This design is to be applied across 15 to 20 items with consideration of establishing a series of sub-branded items, which is “Obsession.”

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

The packaging on both the perfumes and the diffusers are kept in a similar manner. The tops are printed in a rich purple color and the graphics stand on their own, the perfume carrying a similar emblem to the shopping bag. The bags are also in the same split styles. Both bags are created with different graphics, but the same gradiated black backgrounds, which contain a faint pattern of the Scent flower. The bag matching with the high end products is kept on the same natural white background, while the bag matched with the lower price range items is printed on a recycled, tan colored paper with a light texture. This is an example of different ways this brand could apply across a number of instances.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VI

AROMATHERAPY PACKAGE LINE

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VI

AROMATHERAPY PACKAGE LINE

scented crystals 4.25” x 1.65” CAPACITY: 17 fl oz CAP TYPE: jar top

MERIDIAN

bath salts 3.25” x 1.65” CAPACITY: 10 fl oz CAP TYPE: jar top

ITEM:

DIMENSIONS:

BY ANDREW BARNES : PORTFOLIO

diffuser 6.5” x 1.75” CAPACITY: 8 fl oz CAP TYPE: box with jar

body lotion 2.65” x 1.5” CAPACITY: 10 fl oz CAP TYPE: pump top

ITEM:

DIMENSIONS:

PROJECT VI

AROMATHERAPY PACKAGE LINE

oil set 5.25” x 2.25” CAPACITY: 10 fl oz CAP TYPE: box & die cut

MERIDIAN

incense sticks 7.25” x 1.75” CAPACITY: 25 sticks CAP TYPE: box & die cut

ITEM:

DIMENSIONS:

BY ANDREW BARNES : PORTFOLIO

bath oils 2.65” x 1.75” CAPACITY: 13 fl oz CAP TYPE: jar

bar soap 2.25” x 2.25” CAPACITY: one bar CAP TYPE: box

ITEM:

DIMENSIONS:

PROJECT VI

AROMATHERAPY PACKAGE LINE

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VI

AROMATHERAPY PACKAGE LINE

TITLE

aromatic cleansing

PROJECT

packaging

OBJECTS

fragrance line

COURSE

gr 370_pack 4

INSTRUCTOR

tom mcnulty

S U S TA INA BLE,

B AL A N C E D C L E A N ING

“There is a spiritual side to our connection with the planet. And in this material world, that’s anathema. It makes us whole human beings. And without it, we make mistakes..” – Bob Brown

James May, the founder of Wisdom Natural Brands, was involved in bringing stevia to the United States over 25 years ago and is commonly regarded as the “Father of Stevia” in the US. Today, Wisdom Natural Brands is the leading US manufacturer of stevia products including natural sweeteners with zero calories and no carbohydrates. Wisdom seemed an interesting path to take in expanding their products into cleaning supplies. The objective was to create a new line of sustainable and eco-friendly cleaning products. This included creating a new brand image and eco-friendly packaging for a total of 10-12 items. These items include hand soaps, dish washing liquids, laundry detergents and soaps, window or bathroom cleaners, auto cleaning products, and even pet products.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

This all natural cleaning product uses ancient wisdom and timeless ingredients that are proven to be effective and safe. All products are eco-safe and all packaging is made out of recycled paper products. We live in a time where consumers are increasingly drawn to products that are all natural and green. These products, being printed on a recycled, off white paper, are sure to draw the eyes of those looking for a more green solution. The faint patterns will ensure that the label meant to be seen pops out at the customer with a deep, vibrant color. The font for â&#x20AC;&#x153;In Balanceâ&#x20AC;? products is call Orial and contains an interesting, organic patter weaving through each character. The Wisdom brand is used in the lower corner of the label as more of a stamp of approval. As you will note, it becomes easy to work this system into new packaging solutions as well. The pattern can change, even change weight, and the labels can be customized to fit any product that is being packaged from boxes, to cans, and shopping bags.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VII

“BALANCE” CLEANING PRODUCTS

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VII

“BALANCE” CLEANING PRODUCTS

hand soap 3.25” x 3.25” CAPACITY: 1 bar CAP TYPE: box & top cut

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

guitar body cleaner 3.25” x 4” CAPACITY: 4 oz CAP TYPE: box & die cut

ITEM:

DIMENSIONS:

laundry detergent 9.25” x 6.5” CAPACITY: 24 fl oz CAP TYPE: box flap lid ITEM:

DIMENSIONS:

PROJECT VII

“BALANCE” CLEANING PRODUCTS

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VII

“BALANCE” CLEANING PRODUCTS

TITLE

aromatic cleansing

PROJECT

packaging

OBJECTS

fragrance line

COURSE

gr 370_pack 4

INSTRUCTOR

tom mcnulty

THE

G E N E S C A PE

EV E N T

“In the biotech revolution, it is the human body, not iron or steel or plastic, that’s at the source. Are the biocapitalists going to be allowed to dig without consent into our genetic codes?” – Ellen Goodman

Genetic Engineering is both a new and largely unexplored technology. Genescape seeks to provide information to anyone who is interested in the benefits of genetic research as well as those seeking more accurate information on the subject itself. Welcoming those who may be skeptical, you can learn and gain insight into the many possibilities that genetic research can provide with real life examples and demonstrations from professionals within the field. There is no doubt that the developments with genetic technology will affect us all. Many corporations are seeing the lucrative investments that can be made in genetics and that benefits span from the agriculture to the medical and military professions. It is important the public has more than a superficial understanding of this new area and of its possibilities and potential

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

Genescape is an organization reaching those who are interested in science and future technology. Farm owners may be interested in advantages in agriculture or livestock, while people in a related medical field may be interested in the benefits and possibilities in disease prevention. There is such a wide range of possibilities that anyone may find an interest in some way at this event. Some may have a hard time getting past the risks of genetic engineering. Hopefully by educating people and informing them that the benefits of genetic engineering far outweigh any possible risks, they will see that there are safe ways of learning more and furthering our knowledge on this subject.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VIII

“GENESCAPE” EVENT DESIGN

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VIII

“GENESCAPE” EVENT DESIGN

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT VIII

“GENESCAPE” EVENT DESIGN

WOMEN

signage for men’s bathroom DIMENSIONS: 5.25” x 3.65” TYPE: wall mount ITEM:

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

MEN

signage for women’s bathroom DIMENSIONS: 5.25” x 3.65” TYPE: wall mount ITEM:

signage for symposium DIMENSIONS: 9.25” x 4.65” TYPE: wall mount ITEM:

PROJECT VIII

“GENESCAPE” EVENT DESIGN

ENGINEERING LIFE

NO REFUNDS / NO EXCHANGES

GENERAL ADMISSION

TICKET NUMBER 001

ALL AGES FRI. APR 25, 2010 8:00AM

FRI. APRIL 25, 2010 8:00AM

GENERAL ADMISSION

CROWN PLAZA HOTEL

TEL: 415-555-1212

ENGINEERING LIF

CROWN PLAZA HOTEL 480 SUTTER STREET, SAN FRANCISCO, CA 9410 8

$ 15.00

TICKET NUMBER 001

SCIENTIFIC SYMPOSIUM

ENESCAP E

ADVANCING THE FRONTIERS IN GENETICS

genescape ticket 4.25” x 1.75” TYPE: print with barcode

deck of cards 4.25” x 2.65” TYPE: cards with genescape info

ITEM:

DIMENSIONS:

(right)

individual cards DIMENSIONS: 4.25” x 2.65” ITEM:

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

{phone} 1800 555 1212

ENGINEER ING L IFE

E NG I NE E R I NG L I F E

Sci enti fic Symp o s i um

S c i e n t i fi c S y m posi u m

S c i e n t i fi c S y m p o s i u m

w w w. g e n e s c a p e. c o m

ENGINEERING LIFE

A 10

J 6

{email} info@genescape.com

“GENESCAPE” EVENT DESIGN

{phone} 1800 555 1212

PROJECT VIII

TITLE

riding the viking rivers

PROJECT

branding identity

OBJECTS

system, book, & stationary

COURSE

identity 2

INSTRUCTOR

jessica peltz

R I D I N G THE

V I KI N G R I V E RS

“Europe draws travelers in with the wondrous allure of her history, architecture, art, and culture. Rhine, Moselle, Danube & Main Boutique River Cruises ensure incredible vacationing.” – Viking Cruises

Viking River Cruises, a global corporation based in the United States who currently operates a fleet of 23 vessels, making them the largest river cruising fleet in the world. The challenge here was to capture the spirit of river cruising in particular which is more unique than the typical oceanic cruises. The towns visited here are completely different, visiting the major cities around the world built on the river. Areas traveled include voyages all through Europe, Asia, and Egypt. The objective was to re-brand the identity of a cruise line, creating a branding and identity booklet as well as stationary, business cards, and envelopes. Along with this identity was to be made a number of items that incorporate the company’s brand.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

In designing the book and stationary system, floods of colors were used on the front and inner pages of the book, and kept very clean throughout and in the stationary. Business cards were created with a front and back, separating the business mark and the personal information on the back. The type faces Sabon mixed with Akzidenz-Grotesk create an interesting visual system that mixes this beautiful serif type with the very clean, straight sans serif. The difference of these is also imitated in the logo mark itself. While creating a brand like this, it is extremely important that the right color combinations be chosen and that the mark easily identifies with the company and its services provided. All through the book, attention is paid to details, such as the page numbers and pacing, along with the overall use of color and images. Very natural blues are important to remind us of the river cruising aspect, and the warm grey stands out easily on the clear white backgrounds.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IX

VIKING RIVER CRUISES BRANDING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

PROJECT IX

VIKING RIVER CRUISES BRANDING

business card front 3.25” x 2.5” PAPER TYPE: kayenta moab

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

stationary and letterhead 8.5” x 11” PAPER TYPE: any bright white

ITEM:

DIMENSIONS:

PROJECT IX

VIKING RIVER CRUISES BRANDING

TITLE

aromatic cleansing

PROJECT

packaging

OBJECTS

fragrance line

COURSE

gr 370_pack 4

INSTRUCTOR

tom mcnulty

T R A D ITIONA L

ANGELIC GUI TA RS

“Big tone, warm sustain & eye-catching beauty make the New Yorker the perfect guitar whether you’re into screaming rock, subtle jazz or anything in-between.” – John D’Angelico

New York City guitar-maker John D’Angelico is best known for his superb acoustic archtop instruments built from the early 1930s to the early 1960s. D’Angelico are among the most valuable vintage guitars. Due to continuing demand from a number of guitarists, John would make a series of guitars called G-7 models which were budget archtop guitars which used plywood in the bodies. Today’s D’Angelico Guitar is born to perform. They work hard to maintain the exquisite craftsmanship and imaginative techniques, using only top quality woods and components for each and every one of our models. We’ve stretched the boundaries of creativity and innovation with bold methods of design and construction. Each D’Angelico is created to have a soul, a personality and a voice, and they should rightly have a company persona to match their name.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

This project was the rebranding of a company that provided a certain retail goods. In my case, D’Angelico Guitars was an interesting choice to work with and has an interesting history in New York Guitar making. Along with the rebranding of this company, a book was to be designed that contained examples of the company’s main brand and products, as well as any other smaller product lines that this brand could be applied to in a retail or advertising environment. “As a music company, it is important for us to extend our brand past guitar making. As musicians, we know the importance of accessories and hardware that go along with music. Guitar and Bass tuners are are item that any musician will find useful and will want to have around whenever playing.”

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

100

101

PROJECT X

D’ANGELICO GUITARS BRANDING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

102

103

PROJECT X

D ’ANGELICO

D’ANGELICO GUITARS BRANDING

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

104

105

PROJECT X

D’ANGELICO GUITARS BRANDING

Dâ&#x20AC;&#x2122;Angelico Custom Guitar s 169 West 48th Ave. Manhattan, NY 9135 7 P: (800) 304 061 6 W: www.vikingrivercruises.co m

stationary system letterhead, envelope & business card PAPER STOCK: entrada bright TYPE: personal or general ITEMS:

PIECES:

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

106

107

PROJECT X

D’ANGELICO GUITARS BRANDING

D’Angelico Custom Guitars 169 West 48th Ave. Manhattan, NY 9135 7 P: (800) 304 061 6 W: www.vikingrivercruises.com

D’Angelico Custom Guitar s 169 West 48th Ave. Manhattan, NY 9135 7 P: (800) 304 061 6 W: www.vikingrivercruises.co m

TITLE

aromatic cleansing

PROJECT

packaging

OBJECTS

fragrance line

COURSE

gr 370_pack 4

INSTRUCTOR

tom mcnulty

other

logo marks

“Design is so simple, that’s why it’s so complicated.” – Paul Rand

This section contains other forms of identity that have been created for a particular event or corporation of some sort. Each project has specific conditions that were followed, and in most cases a documentation was created that detailed the proper use of the given logos. Typography, color, and graphical elements are always important in keeping consistent and there are many rules that follow in proper use.

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

108

109

reed college identity 2 INSTRUCTOR: jessica peltz ITEMS: branding guide and posters BRANDING: CLASS:

PROJECT COLLECTION

BRANDING IDENTITIES

bar noir identity 2 INSTRUCTOR: jessica peltz ITEMS: menu, sales items BRANDING: CLASS:

MERIDIAN

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reed college identity 2 INSTRUCTOR: jessica peltz ITEMS: branding guide and posters BRANDING: CLASS:

PROJECT COLLECTION

BRANDING IDENTITIES

art seed identity 2 INSTRUCTOR: jessica peltz ITEMS: branding guide & posters BRANDING: CLASS:

MERIDIAN

BY ANDREW BARNES : PORTFOLIO

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summer olympics, dublin graphic design 2 INSTRUCTOR: jeremy stout ITEMS: booklet & poster BRANDING: CLASS:

PROJECT COLLECTION

BRANDING IDENTITIES

MERIDIAN

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revolver magazine graphic design INSTRUCTOR: scott rankin ITEMS: logo & branding BRANDING: CLASS:

PROJECT COLLECTION

BRANDING IDENTITIES

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BY ANDREW BARNES : PORTFOLIO

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Andrew Barnes t

graphic designer

PHONE

805.708.1577

vintersorg4@yahoo.com

WEB PAGE

www.abarnes.org

OBJECTIVE

To obtain a position in the graphic design field that will help to further my understanding of the industry as a whole.

EDUCATION

Academy of Art University Bachelor of Fine Arts in Graphic Design Graduation: June 2011

TITLE

Cal Poly, San Luis Obispo Study of Graphic Communications and Printing 2002–2005, Santa Barbara City College, Santa Barbara, California AA degree in General Education Carpinteria High School, Carpinteria, California Graduation date 2002. High School diploma and gold cord recipient. DESIGN PROFICIENCY

Branding Logos Advertisements Typography

Book Making Package Design Page Layouts Comping Designs

Photo Manipulation Offset Lithography Printing Bindery and Prepress Painting and Sketching

TECH PROFICIENCY

Platforms: Windows XP/7 and MAC OS Applications: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Corel Painter, QuarkXpress, Microsoft Word, Microsoft Powerpoint, Office Applications, Dreamweaver, Flash, and experience with reading and writing HTML and Flash.

EMPLOYMENT

2011, Freelance Graphic Designer, SolarCity, San Mateo, CA Redesign and update of advertisements, print collateral, car and truck details, Banner Ads, and other corporate branded documents. 2010–Present, Graphic Designer, BigBand Networks, Redwood City, CA Redesign and update of hardware collateral documents. Documents include data sheets, specification sheets and white papers for cable technology and hardware, as well as a promotional video. 2003–2007, Sales Associate/Sr. Sales Associate, GameStop, Santa Barbara, CA Customer service, sales, promotions, opening and closing of stores, shipping and receiving boxes, and regular inventory among retail stores.

HONORS

2009

Branding designs published in the book: Images of America: Carpinteria, Summerland and La Conchita

2007-2009

San Francisco Academy of Art Spring Showings Items in package design, typography, branding, and Shadow Box design featured in San Francisco City Hall.

2002

Recieved Eagle Scout Certification through the BSA

Copyright © 2011 Andrew Barnes. All rights reserved. Published by Andrew Barnes for Senior Portfolio. Taught online by Jeremy Stout at the Academy of Art University, San Francisco CA. Printed by Andrew Barnes and bound by The Key Printing and Binding, Oakland, CA.