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PORTER
BRIEF - “ Design an accessory to provide aid in carrying bags. ”
INTERNSHIP EXPERIENCE AT PRACTICAL SOLUTION BUTTERFLY DESIGN STUDIO PERSONAL PROJECT CHENNAI, INDIA.
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IDENTIFYING THE
PROBLEM Carrying bags is a part of everyday life, but often we tend to forget the impact this simple action has on our bodies. Problems ranging from a simple muscle strain to more serious cases of nerve damage.
IDENTIFYING
PROBLEMS
We all have experienced the problems while carrying too many things at one time, mainly just because we don’t want to make two trips.
THE LASTING
EFFECTS
Effects of improper carrying can be serious with the target areas being the hands, biceps and also the shoulders.
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A BIT OF THE
ANALYSIS A project that started out with a simple insight and then transformed into an idea, Grocery bag handles are clever products - “ WHY DO WE NOT USE THEM AS MUCH ? “
PROMISING
PRODUCTS
Products like the mighty handle are built for the purpose but do they have a reason to be with you at all times ?
EXPLORING
OPPORTUNITIES Combining the product with an item that is always on the user would be useful allowing the product to be used on a more regular basis
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A BIT OF THE EXPLORATION
ANALYSIS SKETCHES Exploring different Ultrasound is a diagnostic methods tool to used carryby anything doctors in diagnosing with a handle different with parts the of ability the body to bealso keptto with thethe growth of an unborn user at all times child and as most detecting of the superficial time we dostructures not and blood-flow. expect to be carrying a lot of bags.
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A BITFINAL THE OF THE
ANALYSIS PROPOSAL Porter is a small Ultrasound is a diagnostic pocket sized toolaccessory used by doctors that aids in in diagnosing different carrying bags with parts handles of theand body enables also toathe greater growth of an unborn carrying capacity child and while detecting having access superficial to important structures and blood-flow. items like keys and a small rechargeable torch.
DETACHABLE
TORCH + KEYS
RELEASE
TRIGGER
slide button to release the steel arm carrying the bags.
SOLID
STRENGTH
An ultra strong steel bar surrounded by a soft touch material to provide a blend between strength and ergonomics.
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A BIT OF THE
ANALYSIS Ultrasound is a diagnostic tool used by doctorsSUBTLE in diagnosing different parts of the body also to the growth of ELEGANCE an unborn child and detecting superficial structures and outer shell proFelt and rubber viding a cushioned grip for the blood-flow. user while carrying heavy load.
OTHER
FEATURES Formalising materials and nice to have features which would provide with additional USP’s ( Unique selling points ) for the user.
CARRY
MORE
Hook on the back provides an area to put things that are essential or rarely used by the user including an extra set of keys.
* PROVIDES BETTER WEIGHT DISTRIBUTION TO CARRY MORE WITH LESS STRAIN ON THE USERS HANDS.
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GETTING INTO
EXTRA STORAGE
DETAILS That are essential to the functioning of the product in a real use environment. How the keys are accessible and where is the torch button would fall under this.
SLIDERS AND BUTTONS
FLIP KEY ACCESS
LOCKING MECHANISM
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A BIT OF THE
ANALYSIS Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
1
2
Hook onto handles of the bag. ( 1 or multiple )
Pull the release trigger and the arm pops down.
THREE STEP
PROCESS Grabbing bags with a swooping motion is intuitive as when the trigger is pulled the arm falls down enabling the user to quickly “ Hook “ their bags onto the arm and start walking, while their necessary items are within arms reach
3
Push the arm back into the lock and start walking, Keys to either the car or the users house are easily accessible
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GENERAL ELECTRIC INTERNSHIP BRIEF - “ Cost effective Ultrasound Device for the Indian General Physician. EXPERIENCE AT ”
ULTRASOUND BUTTERFLY DEVICE DESIGN STUDIO TEAM PROJECT | 6 MEMBERS CHENNAI, INDIA.
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A BIT OF THE
ANALYSIS
PRICE
Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
ACCESSIBLE
QUALITY ULTRASOUND DEVICE
COST EFFECTIVE QUALITY
GE ULTRASOUND VALUES REACH MAXIMUM NUMBER OF PEOPLE Cost effective system Accessible to all Quality improvisation of patient care
GE RANGE 28 DIFFERENT PRODUCT RANGE CONSOLE | PORTABLE | HANDHELD The Price range varies from 8000$ and above
MARKET POSITION 200 BRANDS | 1094 PRODUCTS FOR ULTRASOUND. GE holds a strong market position on the basis of its precision and quality
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USER
ETHNOGRAPHY Our user would be a General Practitioner. A Doctor that treats acute and chronic illnesses and provides preventive care and health education to patients.
Visits to various general practitioners around the city to understand their point of view on the use of ultrasound and their potential uses in everyday practice.
Studying the use cycle of the the ultrasound machine in 3 main scenarios IN CLINIC - EMERGENCY - DURING VISITS
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A BIT OF THE LOOKING FOR THE
ANALYSIS OPPORTUNITY
DSLR CAMERA
DIGITAL CAMERA
Comparing is Ultrasound anaultrasound diagnostic device tool used to other by doctors products in diagto nosing different understand the user partsneeds of thebetter body also and to the helpgrowth the team of an unborn find the right child opportunity and detecting for GE. superficial structures and blood-flow.
M-TURBO
+
PORTABLE DEVICES
GE V-SCAN
For trained professionals, able to provide accurate and desired results.
=
HAND-HELD DEVICES For amateurs, has the ability to get quick results but not with great accuracy.
OPPORTUNITY
To provide a solution with the precision and accuracy of a portable machine combined with the mobility of a hand-held device.
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A BIT OF THE EXPLORING
ANALYSIS POSSIBILITIES Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
INTEGRATED SOLUTION
INTERACTIVE SOLUTION
COMPATIBLE SOLUTION
Portable ultrasound machine that supports an articulating dock along with quick and easy access to important controls.
Pocket sized device with an integrated probe along with an interface that would enable for quick scans along with accurate results..
Multi - functional and multi - compatible probe that can connect through an app to any mobile device enabling a new level of portability.
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CONCEPT
DEVELOPMENT This phase began with merging two concepts creating the base on which the final concept would be based on. During this phase we created foam mock-ups to validate ergonomics not only by ourselves but also by the people who would use the product.
SKETCHES FOAM MOCK-UP
VALIDATION
SCENARIO
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A BITDEVICE THE OF THE
ANALYSIS ELIXIR
QUICK ACCESS
TORCH
A multi-compatible Ultrasound is a diagnostic probe capable tool usedofby seamlessly doctors inconnecting diagnosing with any different smart device, parts of bundled the body with also a tablet to the device growthsuitaof an unborn ble for one child handand use detecting with pre sets superficial and a user structures interface and deblood-flow. signed to make the process of scanning faster.
FOR EVERYDAY USAGE
DEDICATED
DISPLAY
OPTIMISED FOR ONE-HAND USAGE
PROBE
HEAD
MULTI-FUNCTIONAL
ESSENTIAL
CONTROLS INTUITIVE USAGE
CREATING A
COMMUNITY The GE Portal was thought of as a community building service that provided a platform for doctors to share and assist each other in more puzzling cases.
GE PORTAL Uploads sample meta-data uploaded by doctors onto the cloud owned and maintained by GE. These images could be used by other doctors, creating an ever growing resource for the doctors all over.
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STUDIOMETIS
BRIEF - “ Design a social network app for schools. “
INTERNSHIP EXPERIENCE AT UI/UX EXPERIENCE BUTTERFLY DESIGN STUDIO TEAM PROJECT | 3 MEMBERS
1 WEEK
CHENNAI, INDIA. MASTERCLASS
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A BITINTERFACE THE OF THE
ANALYSIS INTENTION The basic interface Ultrasound is a diagnostic or interaction tool used of the by doctors application in diagwas nosing on based different the architecture parts of the of body our school also to enabling the growth an easy of an unborn child navigation system and because detecting of the superficial distinct look structures of each and blood-flow. building.
USING
ARCHITECTURE AS NAVIGATION SCHOOL
ARCHITECTURE HOSTEL
ACADEMIC
CANTEEN
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A BIT OF THE LEARNING A
ANALYSIS PROCESS Understanding Ultrasound is a a diagnostic process by tool defining used by a doctors menu tree in diagto nosing illustrate clearly different parts the contents of the body of the also application. to the growth The of an unborn next step being child a and sketch detecting phase superficial where we composed structures and blood-flow. the contents of the screen based on the menu tree.
DETAILED MENU TREE A simple tool to help outline the overall contents of the application.
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ILLUSTRATOR
SCREENS Replicating the hand drawn screen sketches in illustrator by implementing a graphic style to keep the visual balance between all the elements of the application
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HOW IT
WORKS A scenario where the user interacts with the application to know more about his academic progress and has access to his credits and feedback given by the faculty.
STEP 1
STEP 2
From the home screen tap on the building concerned in this case it would be the academic building to access your personal data.
Next screen shows the sub-menu from which the user can access personal information like credit scores and feedback or general information like their schedule and class assignments
STEP 3 This screen shows personal data regarding academics as an overview to help understand the users growth through his courses.
STEP 4 If more information is required a detailed breakup view of each assignment and task would be categorised as per the schools course.
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A BIT OF THE CREATING AN
ANALYSIS IDENTITY Creating a guideline Ultrasound is a diagnostic to follow toolwhile useddeveloping by doctorsthe in diagapnosing different plication in orderparts to keep of the elements body also like the to the font, growth size and of an unborn colours uniform child and throughout detecting thesuperficial application. structures and blood-flow.
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A BITFINAL THE OF THE
ANALYSIS APPEARANCE Using a visually Ultrasound is a diagnostic simple flat tool colour used rendering by doctors method in diagthe nosing different visuals of the application parts of the were body meant alsoto toinspire the growth and bring of an unborn out the creative child and side detecting of the students superficial alongstructures with a distinand blood-flow. guished look compared to other college applications. MAIN
SCREENS
INTUITIVE
NAVIGATION VISUALLY PLAYFUL For a distinct and creative appeal to ISD, allowing for the app to evolve with the students over time.
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BRIEF - “ Immersion into the values of gracious living and its interpretation in bathroom activities in 2035. ”
INTERNSHIP EXPERIENCE AT A FUTURISTIC VISION BUTTERFLY DESIGN STUDIO TEAM PROJECT | 5 MEMBERS
TEAM MANAGER CHENNAI, INDIA.
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AS A BRAND
KOHLER The Kohler Company, founded in 1873, is an American company based in Kohler, Wisconsin. Kohler is best known for its plumbing products, they maintain the sharpest minds within leading brands in the kitchen and bath, power systems, interiors and hospitality.
BRIEF “ Immersion into the new values of gracious living and its interpretation in bathroom activities in 2035 “
OUR CONTACT
THIBAULT POET Lead Designer Kohler Shanghai. KOHLER PORTFOLIO A brand which revolves around providing its customers with the best possible experience with the values of being bold and innovative.
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INTERPRETING THE
FUTURE
Building a base to explore future cities considering the environment we currently live in. We started by understanding the past 20 years in order to predict the future.
A GOOD STARTING POINT... MASDAR CITY
THE POSSIBILITIES
MASDAR CITY
We explored possible outcomes of the future in terms of housing, transportation and also the way our environment would react to changes.
A city with a zero carbon emission rate, they maintain a highly ecological atmosphere and could be considered a base for us to build a future
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UNDERSTANDING THE
USER
SCENARIOS
Visualizing the way the people interact with their bathroom.
Creating stories around a hypothetical user in order to understand their needs through problems. Our starting point was interpreting gracious living and how it revolves around the user, along with creating a visual direction to help us ideate appropriately.
FUTURE 2035
An Interpretation.
GRACIOUS LIVING
Gracious living is defined by Kohler as “ Doing what you do everyday by making it more enjoyable.”
USER PROFILES
Our user target was a couple leading an active life.
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SOME OF THE
INSIGHTS Identifying the problems as insights to focus creativity on certain aspects of the bathroom.
# THE BATHROOM HAS NOT EVOLVED AS A SPACE
# THE BATHROOM IS NOT A SOFT SPACE
Cannot be used by more than one person at a time
People prefer to change outside the bathroom
Does not prepare itself for the next person
Hard surfaces all around even though its generally slippery
Visibility is not ideal in a typical bathroom
Not a very welcoming space.
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A SUM-UP BIT OF THE OF THE
ANALYSIS CREATIVITY Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
POST-ITS
SELECTION
REFINEMENT
500 + Post-it ideas generated based on three themes .Redefining the ritual .Disconnect .Stimulating the senses
Post-it selection clubbing ideas falling into the three themes.
A4 refinement sketching to communicate ideas selected from the post-its selected.
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A BIT OF THE CREATING
ANALYSIS 3 CONCEPTS Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
STIMULATING SENSES
REDEFINING THE RITUAL
DISCONNECT
A space designed to keep the users engaged by creating artificial atmospheres within the tub area with the flexibility to stand, sit or sleep.
A space designed to be intuitive creating special moments out of ordinary actions changing the users interaction with their space.
An interactive tub big enough to shield a couple providing an engaging and relaxing experience with the different modes.
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CREATING A
FOUNDATION Using blocks and anything available around us to build a 1:1 scale tape drawing to understand space utilization and the flow of using the space for one person or as a couple.
+ PHYSICAL RESEARCH
+ 50 LAYOUTS
+ FINAL LAYOUT
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A BIT OF THE
ANALYSIS Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
SYMMETRY FOR HIM HER
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A BITVISION THE OF THE OF
ANALYSIS BALANCE
ENVIRONMENT
CONTROL
A space thatisisa visually Ultrasound diagnostic andtool functionally used by doctors symmetrical, in diagnosing different creating zones for parts the couple of the body that also are either to thedry growth or wet. of an unborn The formerchild blending and detecting the activities superficial that would structures be carried and blood-flow. out outside, while creating a soothing and sense gripping atmosphere to loose themselves and relax in the latter.
FROM STORMY CLOUDS TO A LIGHT DRIZZLE
BALANCED
EXPERIENCE
SYMMETRY A space for them to experience together or individually
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DETAILS
BASIN AREA
DRY ZONE The area where the user would like to be dry in order to complete tasks in a quick and effective method while providing an ecological aspect to everyday life. TOILET AREA
INTANGIBLE
INTEGRATED WASHING
REFRESH
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DETAILS
CREATING AN ATMOSPHERE
HUMID ZONE Further away from the entrance the humid zone is the place the user interacts with water. Using the morphing surface to either create a mini pool or a shower area while controlling the atmosphere around them for a complete bathing experience MORPHING INTANGIBLE
QUICK DRY
INDULGE
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SCALED
MOCK-UP Creating a scale mock-up of the design proposal to better understand the flow of the space with the help of scenarios. We were able to create stories around our user further validating the aspect of symmetry.
INTANGIBLE
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A BIT OF THE
ANALYSIS Ultrasound is a diagnostic tool used by doctors in diagnosing different parts of the body also to the growth of an unborn child and detecting superficial structures and blood-flow.
SYMMETRY FOR HIM HER
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INTERNSHIP EXPERIENCE AT
BUTTERFLY DESIGN STUDIO CHENNAI, INDIA.
INTERNSHIP EXPERIENCE AT
DESIGN STUDIO CHENNAI, INDIA.
6 Month Internship
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EXPERIENCE AT
DAVID STEED
VISAVIS DESIGN
Mentor
Visavis is a newly formed global design studio with a goal to provide an end to end solutions to its clients. This experience provided me with real world knowledge not only in terms of design but also taught me values that could be used in building a business. CHENNAI INTANGIBLE
THE TEAM WITNESSING A THE STUDIO TRANSFORMATION
WITHIN 6 MONTHS
ME
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MY ROLE AS
GROWTH OF AN IDEA
AN INTERN My role as in Intern exceeded expectations as I was given a lot of responsibility not only to design but also to visualise ideas to enable a better communication between the design team and the R&D. As an intern I was also able to contribute towards building a design process that would be followed in the future. TEAM PLAYER
WORK ON THE PRESSURE COOKER
VALIDATING THE ERGONOMICS
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A BIT OF THE OUTCOME OF THE
ANALYSIS INTERNSHIP
PRESSURE COOKER
RANGE
The first range of pressure cookers designed by the design team featuring a unique weight and an intuitive locking mechanism and clutter free appearance
During the 6ismonths Ultrasound a diagnostic at VISAVIS tool used I worked by doctors on in diagnosing 2 complete different products. parts From of thethe body inception also to all the growth of an unborn the way through child and to the detecting initial interaction superficial with structures and blood-flow. the R&D department, for the next range of 1. Pressure cooker Range. 2. L shaped Mixer Grinder.
L SHAPED
MIXER GRINDER
Simple but functional Mixer adhering to the developing design language of the Butterfly brand. Providing the user with a function to every part of the product from the lids to the storage of the machine.
PRESSURE COOKER
WEIGHT
Inception of the idea of releasing the steam generated in a vertical manner compared to the competitor products.