1
Table of Contents
History. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4. Location. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6. Climate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8. Lodging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9. Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 .. Safety
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 ..
Venues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 .. Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 .. Concept Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 .. Rising Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 .. Yama . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 .. Geisha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 .. Pictograms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 .. Pattern Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 .. Tickets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 .. Advertising . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 .. Wayfinding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 .. Merchandise . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 .. Bus Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 .. Conclusion/Links. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 ..
2
3
HISTORY
4
Prior to Tokyo becoming the capitol of Japan, Kyoto was the imperial capitol of Japan for 1,075 years, earning its nickname, The Thousand-Year Capitol. Kyoto held the title of capitol from 794 AD to 1868 AD. When it was established in 794, it was originally known as Heian-kyo. The citiy’s layout was modelled on the Chinese Tang dynasty grid pattern. Although it is no longer the governement center of Japan, it is still the cultural center. Kyoto
embodies a rich history and cultural heritage combined with modern architecture and amenities. The city suffered some major damage during the Onin War from 1467-1477. However, it still reamains as one of Japan’s largest sites with historical buildings that predate the World Wars.
5
LOCATION
6
Kyoto is located in the very heart of Japan. It finds itself on the largest of Japan’s islands, the central island of Honshu. The ciry sits in a basin with mountains on three sides. These mountains are Mt. Kurama, Mt. Hiei, and Mt. Atago. Kyoto is also above a large water table, with rivers flowing to the east, west, and south. Thirty minutes to
the south is the bustling city of Osaka, with the city of Kobe nearby.
7
CLIMATE
8
From December through March, the average temperatures can range from 32°F to 52°F. The average snowfall in Kyoto lands somewhere around 7.5 inches, so some snow may have to be made in order to accommodate some events. Snow accumulates more often on the surrounding mountains, mwhich makes them a good place for outdoor events.
LODGING
Kyoto boasts around 1,091 hotels ranging from cheap stays to traditional ryokans. If this does satisy lodging needs, the nearby cities of Osaka, Kobe, Nara, and Otsu have the capability of holding attendees of the events. Osaka alone adds anothe 1,707 hotels to the list.
9
TRANSPORTATION
10
For those travelling to and from Kyoto, Osaka, and surrounding areas, guests may purchase day passes for the buses or a rail pass for the trains in order to take advantage of Japan’s extremely efficient public transportation system. Kyoto has several taxies, busses, two subway lines, and a train utilized for public transportation.
The city offers convenient day passes for transportation as well as bicycle rentals. A special deal transportation could be made for the games.
SAFETY
Japan as a country is extremely safe, with an efficient network of first responders and hospitals and very low crime rate. Of course, Kyoto is no exception to this rule. There are seven main emergency hospitals throughout the city, as well as several police boxes in each neighborhood. Osaka also boasts 6 hospitals for any events held there.
11
VENUES
12
As far as locations in structures in which to hold specific events, there are a few options in Kyoto that may be efficient as they are or with some renovation. The facilities at the Nishikyogoku Athletic Park are well grouped and easily accessible via bus and train. The main Nishikyogoku Athletic Stadium is typically used as a multipurpose stadium, able to hold up to 20,588Â
people. The park also contains a baseball stadium and aquatics arena. With a little renovation, the Kyoto Racecourse should also be an excellent place to hold an event. Built in 1999, this arena is capable of holding up to 120,000 people. The Agato, Hiei, and Kurama mountains could be great areas to host bobsledding and skiing/ snowboarding. However, structures for these
events would have to built. Large indoor arenas can be found in nearby Osaka, which is about a one hour drive or thirty minute train ride from Kyoto. The massive and beautiful Kyocera Dome is currently used for indoor baseball, but could be renovated for indoor winter events. It has a capacity of nearly 50,000 people.
13
CULTURE
14
Due to its long history, Kyoto is a treasure trove of cultural heritage. Many forms of traditional architecture, clothing, arts, and ceremonies can be found here. There are many Buddhist and Shinto shrines and temples can be found throughout the city, as well. The Imperial Palace that housed Japan’s Imperial Family until 1868 can be found
there. It also common to see geishas in their traditional kimonos and makeup walking along the streets. There are also many festivals held throughout the year, as well as traditional tea ceremois that can be participated in.
15
CONCEPT DEVELOPMENT
16
Designs for the 2022 Winter Olympic Games in Kyoto, Japan are intended to reflect Japanese culture as well as the energy that resides within the games. A cool color scheme sets the mood for Winter events while patterns plucked directly from traditional clothing subtly dance throughout each design.
17
RISING SUN
18
Influenced hallmarks of Japanese art with influences from the Geisha. The logo for this is theme is representative of the red sun seen on the flag, but is also indicative of the red parasols so often seen carried by geisha in Kyoto. The white triangles dangling off center represent an ornamental hairpiece worn by geisha.
19
YAMA
20
Pictorial in nature, this logo is centered around representing the beautiful mountains that surround Kyoto. There is one mountain each for Mt. Kurama, Mt. Hiei, and Mt. Atago.Atomspheric perspective is utilized in order to provide a sense of depth, while a sun rises above the mountains.
21
GEISHA
22
This logo is similar to the first one, except its primary influence is the geisha and secondary influence is the rising sun. Intended to be simple, this logo is comprised of swirls in red and black. Combined with the white space around it, these colors represent the Geisha’s traditional makeup. The swirls represent the rotation of the geisha’s parasol while the overall
23
PICTOGRAMS
24
These pictograms will be used to represent specific events. The style is intended to reflect that of the Geisha logo.
BOBSLEDDING
FIGURE SKATING
SNOWBOARDING
SPEED SKATING
ALPINE SKIING
LUGE
25
PATTERN DEVELOPMENT
26
Patterns within these designs were derived directly from traditional clothing and headpieces for the geisha of Japan. While these two patterns seem to work against each other side by side, their cohesiveness becomes apparent in the ways with which they are utilized within design.
27
TICKETS
28
Tickets for the event will have the appropriate pictogram included on each specific event ticket while still keeping a continous design flow throughout each ticket.
29
ADVERTISING
30
Advertising for the games will include large, pictoral graphics representing Kyoto as the place for the games.
31
WAYFINDING
32
Wayfinding banners will come into variations in order to break up the scenery for the attendees of the games while still helping them to get their way around.
33
MERCHANDISE
34
A large variety of merchandise will be made available to purchase for those who attend the event. Merchandise will be based around main themes from the overall olympic design.
35
BUS WRAP
Buses will be emblazoned with designs coordinating it to the games. These could be used prior to the event as a form of advertisement, or it could be used on buses at the event in order to shuttle people around.
CONCLUSION
The designs presented for the Kyoto 2022 Winter Olympics emphasize the energy of the olympics and coolness of winter while embedding cultural elements within. This combination of ideas weill set the mood for the games as well as connect viewers to the city of Kyoto.
http://www.japan-guide.com/e/e2363.html http://love2fly.iberia.com/2016/09/kyoto-japan/ https://www.currentresults.com/Weather/Japan/snowfall-annual-average.php https://www.hotelscombined.com/Place/Kyoto.htm https://www.hotelscombined.com/Place/Osaka.htm http://www.intellicast.com/local/history.aspx?location=JAXX0047 https://www.alljapanrelocation.com/living-guide/osaka/hospitals/ http://www.japan-guide.com/news/0029.html https://www.revolvy.com/main/index.php?s=Kyoto Racecourse&item_type=topic http://www.myfootygrounds.co.uk/StadiumDetails.asp?team=Kyoto%20Sanga&StadiumId=3130 http://www.travelandleisure.com/worlds-best/cities http://thekyotoproject.org/english/nishikyogokusogo-athletic-park/ http://www.welcomekansai.com/osaka/bay-area/osaka-kyocera-dome/overview http://kyoto.travel/en/traveller_kit/tools_safety http://www.kyotoguide.com/ver2/useful/useful-trans.htm
36
37
38