Rendering success - Loughborough’s PermaRock expands board as turnover doubles

THE appointment of two new board directors has been announced at one of the UK’s leading external wall insulation (EWI) and specialist render system designers, manufacturers, and suppliers, PermaRock.

Both longstanding employees, Nigel Watson and Kieran Loftus join the board bringing a combined three decades of experience as the company looks to double its turnover to £12 million this year. The appointments recognise the capabilities of the new board directors, who have both progressed through the business to operate within senior management roles at PermaRock.

Nigel Watson becomes operations director following a quarter century with the business. Joining the business in 1996, Nigel has held several key operational roles at PermaRock, building up targeted commercial insight to help drive the company forward.

Meanwhile, Kieran Loftus becomes logistics director, having originally joined the business more than 15 years ago. Throughout that time, he has used his extensive experience from across the textiles and waste sectors, playing an instrumental role in the growth of the business over recent years.

Sean Waldrum, managing director at PermaRock, who has also been with the business for 34 years, said: “Our business philosophy brings performance and experience together with quality and innovation, and this is really reflected in Nigel and Kieran’s appointments to the board. They both bring incredible strengths that help us improve and expand our services and develop our systems even further.

“It’s an exciting time for us, and we’re incredibly pleased to be able to provide the room for growth for our staff. The whole board is now made up of people who have progressed up through the business, setting us up to continue business the ‘PermaRock way’, making sure that we continually improve, while continuing to offer and exceed the levels of service our customers have come to expect from us.”

Established four decades ago, PermaRock has become well-known for its experience in designing and manufacturing external wall insulation and rendering systems that are extensively tested by third parties and accredited through the Building Research Establishment (BRE).

With systems equally suitable for new-build and refurbishment schemes, including on highrise buildings, PermaRock provides comprehensive levels of technical service to create attractive, innovative energyefficient buildings that will help the residential and public sector decarbonise properties to meet the UK’s net zero targets over the coming decades. All EWI and render systems designed and supplied by PermaRock are installed through a nationwide network of specialist registered installers, including sister company Sustainable Building Services (UK) Ltd.

PermaRock owner Derek Horrocks said: “Having longstanding staff with the strengths to help us both improve and expand our services, while continuing to develop our systems will be central to our continued success as a business as we look to grow even further in the coming years.

“We know that our people are completely instrumental to the success we are seeing as the demands for energy efficiency measures are skyrocketing across all markets. It’s really important to us to continually reinvest in our people, whether it’s the recent refurbishment of our office to enhance the working environment further or providing people with growth opportunities – like Nigel and Kieran.”

For more information about PermaRock, please visit https://www.permarock.com/