Matt West & Abby DeSpain
“If I went a day without working out, I would have to be deathly ill. And Occupation: I should never be sick because I take extremely Director of Developme nt good care of my body!� at Life Time Fitness
stics i r e t c Chara snob
t bou a n d ar -Fo o ng to le at ki th le s lo o roducts y lifesty rs y a -Alw new p health outdo o a e age ding tim d circle r u o enc s Spen e frien MOST LIKELY TO: y rg r -Enjo as a la leade H A -Buy groceries at whole foods -Work out twice a day -Have a shoe rack lined with Nike kicks. -Only have fresh food in her house -Catch up on celeb gossip
N O S I L L A ACTIVE
to shing u p in f hersel els accom s e id r e f tp irl tha otential. She evements. g r a e i r a 27 y t physical p athletic ach gh Mudde s i n o u es Allis r high h her many , like the To fun to win e h h ns ug e reac d thro es in fun ru finds it mor nce Chale h s li t p a rticipa rse, but she Face Endur a healthy a p n th of e Alliso stacle cou e Nor mbination il t plac m b a o h 0 w o 5 c 5k e ke the s that the routine ar repared for li s t n t eve e know d work ou on to be p the gym h S . e to leng icate sy for Allis d e ccess itness. Ald a d d a n e e t a i F is diet top. It he has unlim at Life Time embers of e h t t s her a ces since velopment by other m by d ra l e these irector of d role mode e en notice dor. All b a d ss as the oked at as cesses have t run amba tips on lo es uc or lison is gym. Her s r their new to Allison f ats. the ing he fitness lo ok hat she e k a m e on gw Lululem es at Life Tim lthy includin di hea y a t the la s o how t
LEAST LIKELY TO
-Be se en in
:
McDonald s drive-thru -Smoke Cig arettes -Consume la rge amounts of alcohol -Sle ep in
“Since my hours are long at work, I’ve always grabbed the fastest thing to eat. I didn’t know so much damage would be done in the long run.”
Occupation: President of
H.T. Finance
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MOst likely to:
ge chan ule o t d en -Op ork sche w t -tigh -Patient ut isn’t b orts, p s s y c -Enjo athleti sporting d atten s o t s t -Like even
-Turn on the game when he gets home -Get notifications from his CNN.com app -Have a beer after work
l a H n ensio
ul cessf y c u s y prett s for man a s a . ur hat h hard ho own firm t t e l ld ma ong and ning his the bes o r a o d l ss of ow create ye e 2 k r ney t k 4 o t o e a o w c m s n c i r e e u d Hal irm. H eve the s rs, Hal di ot had th we en wo s f e c finan s to achi ong hou al has n ks in bet at Hal i year those l ot like H ort brea . Now th d some gh te sh od ’s n Throu habits. It d, but his ke fast fo ave crea is trying h li o g e eatin althier fo k options ng habits or him. H xercising ic sf ati he de buy him to qu is past e ealth risk as starte es. It is c rlead older, h gerous h g” and h diet choi own inte g n s in gettin ntially da beginn g healthy nly for hi the best s w pote te a “ne as makin thy not o s to be in an be a c a t ll al to cre re as we to be he ll. He wan his family mo to Hal we with . s e a t s m i rtan is familie so his t will allow o p m i od ut h sible est, b n as pos ong as G l itio cond
Hypert
Least Lik
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To: lking a round town f p or -Have leasure ample -Have d time to own time sit breakf down for a st -Walk to wor k -Be wa
“No matter how busy my life is I always have time to try new products that come out. My friends depend on me to get the latest scoop!”
Occupation: Intellectual Property Attorney
s:
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Cha
IF MY Little Girl Needs ME I will Be There IN AN instant
Most likely to:
ed dress te ll e -W idera s thers -Con about o ed ers cern -Con -Volunte om ”m - “Hip
-Shop at J. Crew -Drive a Lexus GX -Hold a book club on Sunday nights -Host dinner parties -Live for the iPhone
a s s i l e M
Mom
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’t wo ay and old n r s i a e be en e y w h s s a a 3 n h 3 g a he he pin en ssa is tle girl. W njoys slip acation s has tak se i l e M ld lit y, she e latest v husband fan ba t o r a ye orne out the ant her tty large ot abou t t a as an r blog ab st restaur up a pre ays it is n ecision d s e e d ing h the new as picke . Melissa primary house. s r e h on o Melissa r opinion She is th er family’ mind to h he y. n’t o. her t ey value ut qualit cts are in nd does a service a u bo th is and ity, it is a hat prod ings in life hing if it a finds a t t w s quan r about e finer th on some ce Melis everyone h make enjoys t e money likes. On will bring a or lly d ss Meli a little m t she rea l to it an r! a d a spen roduct th she is loy d with he ar or p he likes, on b s d bran
Least Likely To
-Not have
:
plans on th e we ekend -Grocery sh op at WalMart -Not have dinner on th e table every night
Based on our research of consumers that have been drinking naked juice in the past, we found the following options to be examples of the best way to reach our personas. Active Allison: Magazines: Runner’s World, Women’s Health, and Fitness Magazine TV: E! and Food Network Social Media: Twitter
Hypertension Hal: Magazines: Sports Illustrated and Men’s Fitness Online: CNN.com and ESPN.com TV: ESPN, FOX, and CNN
Mommy Blogger Melissa: Magazines: Good Housekeeping, Real Simple, Bon Apetite TV: E!, Bravo, and ABC Online: Travelocity.com and Zagat.com Social Media: Facebook
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