• Chose Victoria Secrets as its one of the worlds leading brand at the moment and is extremely popular within my age group. • They target teens, Students and younger women • They have a large following on social media of 64.8 million followers (top 10 retailers in social media)
• Size of the models • “perfect body” campaign • Are the models good role models for the younger audience
• Store named after Queen Victoria whose silk bloomers went to auction in 2014 and sold for £10,500 • However these were made to have a 52 inch waist, unlikely to find in the Victoria Secret stores • Ed Razek (chief marketing officer) rejects plus size models because “ The show is a fantasy”
• Target audience is young women including students (US & UK) • PINK is aimed at University aged women
• Include plus sized models • In the show and in store Manchester
Leeds
Liverpool