A|R “Where beauty is translated from the Inside Out” Fashion| Styling| Concepts
Biography
Empowerment. That is what Abby has been taught since a little girl, and that is what she wants to continue to learn and promote. She has always wanted to work with women, and somehow tie in women empowerment in what she does. Abby wants to combine both of her passions, which is fashion and psychology, to develop a brand that reflects her visions. If she were to be a stylist, her focus would be not only the physical, but the emotional and interior self as well. Her idea is to combine fashion and psychology, so she wants to match her clients’ style to their personality. She feels that she would be able to help women with their body image, self-esteem, and confidence. Abby’s focus would defiantly be on their self-esteem and their style. Being part of multiple women empowerment organizations, she was enriched by her findings, and now she wants to enrich other women.
Accessory Styling Project
Branding Project
A|R “Where beauty is translated from the Inside Out�
Storyboard
Style that correlates
6 Categories Project
Edgy/Creative/Rock N Roll
Designers Cynthia Rose Saint Laurent Alexnder Mcqueen Steve Madden
Retail Stores Top shop H&M •
Shirt –Net-a-porter.com- $380 Jacket-Lineapelle.com-$525 • Zara • Skirt- YSL.com -$2,450 • HotBag-Saint Topic Laurent- $1,890 • Necklace-Wildstdenimdream.com-$9.16 • Glasses-Shopbop.com-$320 Total: $5574.16
Natural/Minimalist Designers Calvin Klein Alexander Wang Retail Stores Black and White Express Loft Bloomingdales Macy’s
• • • • •
Jacket- Rotita.com $22 Crop Top-Wearall.com $8.34 Shoes-Stylebop.com $800 Glasses-Bloomingdales.com $390 Necklace-Macy’s $48 ●
Total:$1,268
Timeless/Classic Designers
Ralph Lauren Ann Taylor J Crew
Retail Stores
Nordstrom Ralph Lauren Ann Taylor J Crew
• • • •
Shirt-Harrods.com-$305 Jacket-Wsdear.com-$29 Skirt-Net-a-porter.com-$450 Necklace-6pm.com-$63 Total:$847
Romantic Designers
Betsy Johnson Ellie Saab
Retail Stores
Forever 21 Lulu’s Love Culture
• • • •
Shirt- romwe.com-$11 Skirt-Harrods.com-$380 Shoes-Lanecrawford-$1060 Clutch-$2625 ●
Total:4076
Bohemian
Designers Van de Vort Stephanie Von Watzdorf
Retail Stores Free People Anthropologie Urban Outfitters ASOS
Look 1-Westlaboutique- $3447.18 Look 2-Free People-$136
Dramatic/Glamazon Designers
Alexander McQueen
Albert Ferreti
Retail Stores
AlbertFerreti.com
Neiman Marcus
Nordstrom
Saks Fifth Ave
• •
Look 1-Alexander Mcqueen-$5989 Look 2-Alexander Mcqueen & Albert Ferreti$8493
Styling Final Project
Mission Statement “Where beauty is translated from the inside out” Abby Romo’s Mission statement is to empower women through their clothing. She wants to help women feel beautiful in and out. The theme of her brand is that there are always two sides in a person, the inner beauty and the outer beauty. Therefore, she created a brand that represents those two aspects in a person. She is focusing on the word audacity to describe the modern women. Abby would style women with an elegant, edgy, and modern way.
Inspiration
Location- City Vibing
Fashion
Hair
Make-up
Modern Day Women
Work Hard Play Hard
Audacious Women
Everyday Women
Ford Model
HEIGHT 5' 10" BUST 32 B WAIST 24 HIPS 35.5 DRESS 2 - 4 SHOE 8 HAIR DK BLONDE EYES HAZEL/GREEN