Brand Guide
Alchemsole Creature Shoes
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Brand Guide
Our Mission Express your inner soul with our mystical morphing creature shoes. Whether a hoof, paw, foot, or claw, Alchemsole shoes fit them all.
Profile Alchemsole is solely focused on the style and comfort of every shape, size and type of foot. Our top concern is the well-being of the feet of the vast variety of magical creatures in the fantastical realm. Without protection, comfort, and style, all that remains are grumpy gargoyles. We believe that happy feet equal happy life. And when our creatures are satisfied, nobody gets eaten or cursed out of malice. For centuries, the magical world has lacked a comfortable and stylish shoe for the diverse assortment of its beloved creatures. Founder, Phillip the phenomenal, wizard of the Great North was appalled that his creature counterparts were forced to walk around with their feet bare. No protection, no comfort, no pizzazz. So he sought out the most renowned alchemist in all the land, Nicolas Flamel. A combination of Phillip’s magic and Flamel’s concoction of dragon scales, giant acromantula web, and fairy dust, they were able to create a shoe that would alter the course of millions of lives.
Adhering to any monstrous foot with extreme precision, they protect even the most grotesque of toes in a battle against the fiercest of foes. Never again will a troll stub its toe on a pesky pebble. Never again will a giant sully his feet from an accidental squashing of a mortal. Not only do Alchemsoles protect your little piggies, they also let your independence shine. At first glance, a mundane sock. Slip them on your feet, they will transform into shoes greater than your wildest imagination. A beauty queen or badass, you decide. An enchantment from the fairy dust captures the essence of your soul and conjures a shoe as magnificent as you. No need to fuss over this style or that, your Alchemsoles will alter to accommodate every occasion. Whether a ball or a brawl, you’ll be prepared for it all. Go out on the town in comfort and in style in your one of a kind Alchemsole shoes.
Alchemsole Creature Shoes
Logo Usage Our logo is sacred to our brand. It must be treated with utmost care.
Primary
Use this version...
• On a white or black background • Packaging
Solid
Use this version...
• On engravings • With any of the Primary Colors
C R EATU R E
S HOE S
Inverse
Use this version...
• On a busy background • At smaller sizes • Preferably used with the dark purple in our color palette
Brand Guide
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Alchemsole Creature Shoes
Tree Nymphs are very serious about the protection of her feet in the forest.
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Brand Guide
Logo Variants Sometimes our full logo can be too detailed for usage at very small sizes. Use these alternate logos in these situations.
ALCHEMSOLE
CR EATU RE S HO ES
ALCHEMSOLE
CR E ATU R E S HOE S
Alchemsole Creature Shoes
Logo Do’s and Don’ts In order to retain the integrity of our intricate logo, it must not be abused.
Do Allow Enough Space around the border of the logo. Approximately the height of the E in the secondary type starting at the widest parts of the logo.
E
E
E
E
E
Use any of the primary or secondary colors when using it in its solid form.
Place in the center of all packaging and other print materials.
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Brand Guide
Don’t Stretch or squish the logo. It does not like to be manhandled.
Use colors outside of the Primary color Palette.
Use it smaller than 2 inches
Nature inspired centaur Alchemsole.
Alchemsole Creature Shoes
Color Palette Make sure to only use these mystical colors and only where appropriate.
Gradient 50% Alchem Blue 50% Sole Pink
Primary Alchem Blue PMS 2126 C
Sole Pink PMS 232 C
Deep Purple PMS 2755 C
C: 93 M: 82 Y: 1 K: 0
C: 7 M: 96 Y: 14 K: 0
C: 89 M: 98 Y: 34 K: 30
R: 48 G: 75 B: 158 Hex: #304b9e
R: 223 G: 39 B: 128 Hex: #df2780
R: 55 G: 33 B: 86 Hex: #372156
Secondary Gargoyle Purple PMS 2098 C
Griffin Blue PMS 298 C
Phoenix Orange PMS 151 C
C: 79 M: 96 Y: 5 K: 1
C: 65 M: 16 Y: 8 K: 0
C: 0 M: 66 Y: 90 K: 0
R: 92 G: 52 B: 140 Hex: #5c348c
R: 77 G: 171 B: 210 Hex: #4dabd2
R: 244 G: 119 B: 50 Hex: #f47732
Brand Guide
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Fairy blissfully enjoys the comfort of her new Alchemsoles
Alchemsole Creature Shoes
A Grimoire is very important to a wizard’s legacy.
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Brand Guide
Typography Use these fonts in the appropriate situations and you will be a typographic master.
Fonts
Proper Usage
Florence: Headlines
Erumpent Horn
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Baskerville Semibold: Subheadlines
Hungarian Horntail
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz
Baskerville Regular: Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz
Baskerville Italic: Captions or exmphasized text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz
Half-giant jinxes peg-leg gillywater broken glasses large black dog Great Hall. Nearly-Headless Nick now string them together, and answer me this, which creature would you be unwilling to kiss? Poltergeist sticking charm, troll umbrella stand flying cars.
Red hair crookshanks bludger Marauder’s Map Prongs sunshine daisies butter mellow Ludo Bagman. Beaters gobbledegook.