TREX
BRAND STANDARDS MANUAL
TREX
OUR MISSION:
TREX invites you to be rejuvenated and reconnect with nature. Our goal is for your inner peace, tranquility, and relaxation to be realized. We envision all glampers as leaders and by shaping their worlds with education, understanding of nature and tranquility, we ensure each camper to gain understanding of self. We enable the glamper to develop an unparalleled sense of health and wellness. Come enjoy the great outdoors in luxury.
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TABLE OF CONTENTS: COLORS AND LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IDENTITY AND SYSTEMS . . . . . . . . . . . . . . . . . . . . . . . . . . ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IDENTITY APPLICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . .
5-8 9-16 17-18 19-22
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COLORS:
TREX
SLEEK BLACK R: 35 G: 31 B: 32
C: 0 M: 0 Y: 0 K: 100
GLAMOR CARAMEL
TREX
R: 148 G: 75 B: 56
C: 30 M: 76 Y: 79 K: 24
INNOVATIVE RED
TREX
R: 104 G: 31 B: 40
C: 36 M: 91 Y: 73 K: 48
PROGRESSIVE PINK
TREX
R: 169 G: 76 B: 99
C: 30 M: 82 Y: 47 K: 9
TREX signature colors may only be used with the displayed values. All other colors used will not match our glamping sophistication.
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LOGO:
The TREX logo may be displayed in inscribed circle or without it. Our luxury typeface is Biko Light. When inscribed, the type and tent will be centered within 3 picas on all sides. Follow the ratio (in picas): TEXT 5 X15, GRAPHIC 9 X 14, CIRCLE 21 X 21
TREX
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IDENTITY:
TREX glamping creates the most luxurious experience and allows one to be in nature. Glamping is camping with style and flair. It is traveling to new and exciting places with all the comfort of home. It is luxurious fabrics, hot water, and down comforters. It is experiencing nature while still maintaining excellence, style, and sophistication.
We are serene. We are refined. We are luxury.
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LETTERHEAD: space 2p2.4 TREX
4242 Longview Drive - Riverton, WY 82001 - (301)-555-2000 - trexglamp.com
logo centered on 8.5 X 11 page, circle size 8p6 X 8p6
graphic centered on 8.5 X 11 page, width 51 p with no bleed, height 7p, sits 3p4.8 from bottom of page
font Biko Regular 14 pt, centered on 8.5 X 11 page, same color as logo, sits 3p4 from bottom of page 12
BUSINESS CARD: space 4p11.4
logo not inscribed, white, 10p9 X 9p1
TREX space 7p3
background progressive pink
space 3p4
graphic progressive pink, 11p4 X 7p5 DEBRA R MARCUS GLAMPING SPECIALIST debra.r.marcus@trexglamp.com (301)-555-2000 째 trexglamp.com
text innovative red, 1st line Biko Regular 15 pt, 2nd-4th lines Biko Regular 9 pt space 6p10.1
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1p5 from fold, 1p5 from side, logo 5p X 5p, innovative red, text Biko Reg. white
3 p space, logo in 6p8 X 4p2 space, 2 p from text line, innovative red
4242 Longview Drive Riverton, WY 820
TREX
Biko Regular return address
ENVELOPE:
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ADVERTISING: Experience nature through rose colored glasses. Happy Camping.
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TREX offers only the most luxurious accomodations and with our mobile application it is easy as cake to book your next getaway.
STORE FRONT:
MOBILE APPLICATION:
TREX 20
BRANDED ITEMS:
TREX high quality spa service will ensure you leave feeling revitalized and ready to take on the world with peace of mind and clarity.
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4242 Longview Drive - Riverton, WY 82001 (301)-555-2000 - trexglamp.com