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amy beisiegel email: amybeisiegel@gmail.com web: amythegraphicdesigner.com phone: 413-770-1461
KITCHENAID ICONOGRAPHY New KitchenAid iconography system was built with with the consideration for a variety of applications, interfaces, and materials. The system was researched, test, and built with the intentions of being versatile and reproducible. Over 150 icons were created for the brand as well as guidelines that will allow others to create icons when they are needed for future projects. The set embodies KitchenAids commitment to iconic, authentic, sophisticated and balanced products.
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LINTRONICS ELECTRICAL BRANDING Lintronics Electrical specializes in quality electrical services for both commercial and residential applications. Creating a visual identity for them involved translating the company's qualities and desired perception of into a condensed graphic mark. Ultimately the solution we came to was a clean and straightforward letter-mark contained in vivid orange.
GOOD NEWS Book cover design for Good News Volume III was requested by editor Joe Thomas with the Associated Church Press. The book is a collection of the most notable writings and essays from various Christian authors. The use of tactile printed textures and hand-painted imagery creates a light-hearted delivery.
1984 BOOK COVER The book 1984 by George Orwell stands as modern classic of dystopian fiction. For this concept, the symbolism and tone of the writing influence its design. While hinting at the well-known motifs of the novel, the design of the book does not reveal it's secrets, but rather entices it's viewers to delve into the story.
ENVISION MAGAZINE 2016 Magazine Pacemaker Winner awarded by the Associated College Press
AN EDITORIAL EXPERIENCE The award-winning publication, Envision Magazine, is produced each year by the design and communications students at Andrews University. I was given the opportunity to Art Direct and design the cover for the Fall 2016 Issue. Working with Jeffrey Emile as the photographer and Christopher Da'Costa as our model for the cover story was a fun and collaborate experience that resulted in a sophisticated and appealing cover.
UNEARTHED Unearthed examines themes of self-discovery among varying mental and emotional states. The series' subject matter is personal in meaning, but is meant to have an element of subjectivity and ambiguity—a sense of relatable unease and wonder.
amy beisiegel email: amybeisiegel@gmail.com web: amythegraphicdesigner.com phone: 413-770-1461