Branding/Signage Proposal
Proposal by David Webber David Webber Š 2012
Creative Brief Silver Fish Diner Logo/Signage Proposal Silver Fish Diner is a 50’s themed seafood eatery located at 701 South Eden Street. This proposal outlines potential materials and designs that will lend themselves to portraying the restaurant’s desired tone and theme.
Theme: 50’s Lends itself to a heavily art deco inspired aesthetic, as well as the retro leather and chrome style utilized by similar restaurants such as the Silver Diner. Where this design will differ from other such similar institutions in its approach to this theme will primarily be in its use of materials and lighting to achieve a sophisticated environment in an open and comfortable space.
Tone The intent of design in this proposal is to create a sophisticated environment in which diners can feel welcome for all meals on all occasions. The visual design of this proposal makes direct reference to the art deco movement of the 20’s through the 50’s. By combining these geometric elements with a sensitivity for simplicity this design achieves visual playfulness without sacrificing refinement.
701 South Eden Street Baltimore, Maryland
Contents
Logo
Elevation Signage
Signage Mockup
Restroom Signage
Signage Placement
David Webber Graphic Designer davidallenwebber.com
Logo
Black printed on white for use in stationery, business cards, stickers, etc. Do not reduce farther than one inch in length Do not alter colors
701 South Eden Street Baltimore, Maryland
White printed on black for use on t-shirts, mugs, leatherbound menus, etc Do not scale down farther than one inch in length Do not reverse colors
David Webber Graphic Designer davidallenwebber.com
Elevation Signage
Blade Sign Stainless steel and painted steel cutouts applied to painted stainless steel
Lighting for blade sign
Awning Banners Black steel cutouts applied to steel mesh framed in stainless steel.
701 South Eden Street Baltimore, Maryland
Left View
Front View
Awning Sign Painted stainless steel with applied stainless steel and painted steel cutouts welded to stainless steel frame
Right View
Wall Sconces Painted steel cutouts pinned up from wall and back lit with soft white LED lights
David Webber Graphic Designer davidallenwebber.com
Signage Mockup
701 South Eden Street Baltimore, Maryland
David Webber Graphic Designer davidallenwebber.com
Restroom Signage
Painted aluminum plaque with raised unpainted letters and raised unpainted rim
Painted aluminum handles pinned up from door
701 South Eden Street Baltimore, Maryland
David Webber Graphic Designer davidallenwebber.com
Signage Placement
Str.
Bar
Gro
Lounge
Sidewalk
Host
Wait
+/- 3,000 s.f. +/- 80-100 seats Restroom Sign Logo Sign
701 South Eden Street Baltimore, Maryland
Dining
Str.
oup Bath Cook
Bath
Kitchen Exit
Mech. Hall
David Webber Graphic Designer davidallenwebber.com
David Webber Graphic Designer davidallenwebber.com