Choosing ABE

The majority of people first recall learning of ABE through family, friends and colleagues, followed by their college and Facebook. Some also mentioned that their workplace encouraged ABE study. Other social media channels mentioned were LinkedIn, YouTube and Instagram.

Most people said they went on to do further research into ABE before making the decision to join and the ABE website was the most popular route to do this, followed by college, family and friends, and social media.

The majority felt it was easy to get the information necessary to make an informed choice to join ABE (54%). Although 13% said they found it hard so we plan to introduce more information through different channels such as printed leaflets.

CHOOSING ABE

International recognition is one of the strongest reasons for choosing ABE. Our flexibility and the high quality of our academic standards are also strongly appreciated. This was closely followed by our reputation for developing entrepreneurial thinking as well as helping people get jobs and promotions, plus our ‘modern assessments (assignments and timed OBEs) which develop analytical thinking, innovation and problem-solving'.

This is a good indicator that the choice to do an ABE qualification is based on a spectrum of strengths that help people achieve their goals.

MEMBERS' ULTIMATE OBJECTIVE

Career-based objectives are the ultimate reason people choose ABE, although more than half of current members also plan to go on a top-up Bachelors or a Masters degree. A small number of respondents had retired or were taking a career break and were studying for self-fulfilment.

"With ABE I've learnt ways of being innovative in the ever-changing business environment and how I could apply my entrepreneurial skills to business to survival through the long-run."

Olga, Level 6, Malawi

"ABE has helped me in my career path from Level 4 arriving till Level 6. It was not so easy but with perseverance, I was able to attain it."

Beebee, Level 6, Mauritius