Company Profile
A little bit about us....
Welcome to A.B.Gee
Founded in 1975 in the heart of the Midlands, we are the UK’s leading distributor for toys. In partnership with major suppliers as well as importing our own ranges, we are the number one choice in ensuring a smooth and consistent supply chain, from sourcing of products through to delivery to trade accounts. Our 75,000 square foot head office, distribution centre and showroom provides the base from where we supply wholesalers, retailers, large high street and online stores.
What makes us different?
We have, for a long time now, supported the UK toy trade with products from some of the largest companies in the world and with our own exclusive toys. Our vast product range of currently more than 7000 SKUs covers collectibles, toys, games and accessories. We also currently carry one of the most comprehensive ranges of high profile branded and TV advertised toys in the UK.
Why choose us?
We offer buyers a quality and variety of services which is second to none such as:
■ Professional & friendly sales team
■ Trade website/ordering facility
■ Low carriage paid orders
■ Multiple payment options
■ Individual shipping solutions
■ Next day delivery
■ Extensive showroom
Who do we distribute for?
■ Mattel
■ Hasbro
■ Zuru
■ Zapf/MGA/Little Tikes
■ Character
■ Spin Master
■ Jazwares
■ Golden Bear
■ Casdon
■ Basic Fun
■ Learning Resources
■ Aurora
■ Magic Box
■ Bestway
■ Flair
■ Tomy
■ Funko
■ Ravensburger
■ Just Play
■ Ancory
What are our exclusive ranges?
■ Tooky
■ Make it Real
■ Fubbles
■ Kidicraft
■ Bullyland
■ Science4You
■ World’s Smallest
It’s all fun and games at Hasbro, one of the biggest toy makers in the US and the producer of such childhood favourites as Play-Doh, Transformers and My Little Pony. Hasbro has a significant relationship with Disney, producing merchandise for the entertainment giant’s megabrands including Star Wars, Marvel (including Spider-Man, Thor, and Captain America). Besides toys, Hasbro produces classic board games such as Monopoly and Trivial Pursuit along with Connect 4, Guess Who and Cluedo. A.B.Gee are proud to have been a main distributor of Hasbro for over 25 years and offer the following services:
■ Weekly deliveries from supplier
■ Great stock levels
■ Single piece ordering available on a large proportion of the range
■ Dedicated area in showroom
■ Yearly catalogues and marketing material
■ Click anywhere to see products
Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Their iconic brands have been inspiring generations of consumers and have deep emotional connections with a large fan base of children everywhere.
A.B.Gee are proud to have been Mattel’s main distributor for over 25 years and offer the following services:
■ Weekly deliveries from supplier
■ Great stock levels
■ Single piece ordering available on a large proportion of the range
■ Dedicated area in showroom
■ Yearly catalogues and marketing material
■ Click anywhere to see products
Jazwares, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like pre-school powerhouses Blippi, Cabbage Patch Kids, CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling(AEW), BLACKPINK, Blinger, UFC, musical property First Act, and beloved plush Hug-A-Pet and Squishmallows, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
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Funko, renowned for it’s distinctive collectibles, transcends fandom boundaries with iconic Pop! Vinyl figures. Funko captures the essence of popular franchises such as Marvel, Star, Harry Potter and so many more. Funko products provide a way to showcase a love for characters and stories that have shaped pop culture.
Zuru, a well established toy company, presents a diverse and innovative array of products designed to bring joy to children.
Among their standout brands is X-Shot, recognised for its high performance foam dart blasters that elevate the excitement of outdoor play, and Rainbocorns, introducing an element of surprise with plush toys featuring hidden sequin surprises. Zuru also captivates with Robo Alive, featuring lifelike robotic creatures that add a touch of wonder to playtime. Another notable product range is Mini Brands. Zuru’s Mini Brands range offers a delightful and collectible experience, downsizing popular household products into miniature replicas for creative play.
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With commitment to creativity and quality, Zuru remains a trusted name in the industry, offering imaginative and entertaining toys for children of all ages.
Character Options is engaged in the design, development and international distribution of toys and games. Home to big brands like Heroes of Goo Jit Z, Chill Factor, Mash’ems and Stretch Armstrong, plus their Stay Active range including Splash Out, Jump It Wipe out, and more!
They never fail to get their toys into the Christmas top 10!
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Ravensburger are the market leader in puzzles & games! Allow your mind to escape into another world, by choosing your favourite image from their inspiring range of jigsaw puzzles.
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Kidicraft welcomes thrilling new ranges from the classic Airfix, Corgi & Hornby brands, plus the popular Nostalgia and Ye Olde Shoppe jigsaws. New designs are added throughout the year so watch out for more exciting puzzles.
Fubbles are the no spill bubbles range. No spill, less mess, more fun!
Blowing bubbles is not only a fun and simple activity but also holds a bit of science and wonder! Here’s something fun about blowing bubbles:
Did you know that bubbles can come in different shapes and sizes? While we often think of bubbles as round, they can actually take on various forms depending on the conditions and the mixture you’re using. When bubbles merge together, they can form intricate shapes like cubes, hexagons, and even octahedrons. This phenomenon occurs due to the way the liquid molecules arrange themselves to minimize surface tension while still containing air within the bubble.
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Bullyland takes pride in inspiring creativity and igniting imaginations. From farm animals to mythical creatures to pre-historic realms, Bullyland’s figurines are gateways to fantastic adventures. But their collection doesn’t stop at the borders of reality, kids can tell their own stories with the heroes from Walt Disney and popular children’s books.
Every Bullyland figure is meticulously hand-painted, a testament to their commitment to quality, and all figures are PVC-free, reflecting their dedication to providing safe and eco-friendly toys for children to enjoy. Bullyland offers limitless variety for endless play & collecting fun!
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Innovative, miniature toys designed to entertain the kid in all of us! Offering a fun and licensed selection of classic, retro and trendsetting popular toys in mini format, all with real working features. They are pocket sized and perfect for fun on the go!
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Tooky Toy are exclusive to A.B. Gee in the UK. Over 250 lines of beautifully crafted, premium quality wooden toys. Brightly coloured, educational and timeless. Covering many categories from infant push and pull toys, music sets, role-play and puzzles, these really are ‘More than a toy’
■ Great stock levels
■ Single piece ordering available on a large proportion of the range
■ Regular promotional items
■ Online catalogues and great marketing material
■ Click below to see products
Experience the perfect blend of science, enjoyment and education with Science4You kits! Brimming with captivating experiments, these toys are thoughtfully designed in alignment with the STEAM approach, emcompassing Science, Technology, Engineering, Arts & Mathematics. Each kit comes complete with all necessary ingredients, tools and instructions that unravel the fascinating science behind each experiment.
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Golden Bear have been passionate about play for over 4 decades. Their commitment to play extends to today’s popular children’s TV shows, such as Hey Duggee, Bing, and In The Night Garden, as well as an array of exciting toys and games for all ages, including their award-winning Curlimals range and the cutting-edge football training brand, Smart Ball. Golden Bear believe that a commitment to play is inseparable from a commitment to the planet with their sustainable practices and dedication to innovation.
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Learning Resources is a trusted brand in the field of educational toys, known for it’s dedication to fostering learning, creativity and skill development in children through play-based experiences. Their products are widely used in educational settings and by parents who value both fun and learning in their children’s playtime. Learning Resources toys are recommended by teachers, loved by children, trusted by parents and made by educational play experts.
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Spin Master is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is famous for its ability to create engaging and imaginative toys that cater to a wide audience of children and families. Some of their most popular brands include Paw Patrol, Kinetic Sand, Gabby’s Dollhouse, Wizarding World and many more.
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Aurora, founded over 40 years ago, is a global leader in plush toys. Known for their quality craftsmanship, Aurora produces a diverse range of plush toys, from animals to licensed characters. The brand’s commitment to using soft and durable materials ensures long-lasting, huggable products.
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Hot Wheels is the #1 toy brand in the world and has been driving the imagination of enthusiasts for half a century. This range of storage and carry cases comes in a variety of sizes!
Barbie has been at the forefront of inspiring the limitless potential of children since 1959. These Barbie lines from Ancory are bound to be a popular additional to any Barbie doll fan.
GigaPets is a nostalgic brand which gained popularity in the late 1990s, but they’re back and better than ever! GigaPets are portable interactive pets that require love and care to nurture them into joyful and healthy virtual companions.
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Helping to empower girls to think creatively through interactive play, shape their pathway towards creative careers and inspire young creators to make their dreams real. Ranges include jewelery making, make-up, decor, fashion design, Juicy Couture and Disney.
• Online tutorials
• Sparks creativity
• Fully supported app
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Real life fun & play with Casdon toys!
A family business producing replica role play toys loved today and by generations of children - and their parents! ■ Click anywhere to see products
Tomy offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. Tomy never take for granted the role our products play in the lives of children and families and want to earn your trust and loyalty by manufacturing high quality products that deliver safety, value, and a little Tomy magic. ■ Click anywhere to see products
Basic Fun are creators of fun, experts in play and makers of toys. They are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Their mission is simple. They want to make the world a happier and more playful place. It’s hard work, but someone has to do it! ■ Click anywhere below to see products
MGA Entertainment features a diversified portfolio of leading toys, dolls, collectibles, preschool toys, action figures and ride-ons from brands like L.O.L. Surprise!, Rainbow High, BABY born, Little Tikes, Baby Annabell, Bratz and many more of your favourite toys!
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Just Play believe kids should just play. To support that vision, they develop toys that enable imaginative play, role play and endless storytelling play for all children. Their products cater to all age ranges from infant to kidult and categories from plush and novelty to collectibles. ■ Click below to see products
Flair are known for their wide range of toys including iconic brands, licensed toys and award-winning favourites. They strive to find and develop toys, that provide endless fun, meet childrens and parents’ high expectations and support a childs development through encouraging imaginative play.
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Our website for has been designed with you, our customers in mind. It is packed with new features and functionality to make ordering your stock easier than ever before. With live stock numbers, detailed product information, downloadable catalogues, pricelists and all of our latest news. We hope you find our site as exciting as we do! Check it out today. If you would like to receive our marketing emails scan the QR code and fill out our form today!
