Right brand positioning strategy is important for success
Brand Positioning Strategy For any product to guarantee success, the right methods have to be employed. This is where brand positioning strategy becomes important for its success and company’s reputation. A promotional product, which reaches the consumer with a positive feedback, serves the purpose-maybe at a lesser cost than commercial advertising in print or radio or electronic media. Don’t you think a solid brand marketing strategy makes all the difference? We have chosen 4 points that can align your method to win customers.
Did you know this? Most companies are convinced that promotional activities are extremely necessary for growing business, survival and keeping rivals on the edge. It has now been proven that giving away promotional products ensure brand recall nearly 75 %, much more than commercials, where a few seconds, may not be worthy of the high cost spent on it. In comparison, promotional products coupled with re-launches, introduction of new brands, create more awareness. Ask any company that deals with brand positioning strategy on a regular basis for many clients. They are likely to endorse it.
They will most likely offer the following advice to their potential clients before bringing the products into the market. The following brand marketing strategy will always be useful. 1. If a rival has a similar product, don’t launch a new item, only to keep the rival at bay. Improve your product and make a value addition. If a rival company has introduced an herbal soap in the market and it is doing well, there is no point in bring out exactly the same product. An addition of medicinal value will ensure success of your product. It can be promoted with another brand of the same company to bring it to the customer’s notice. In comparison to the rival product if it has more advantages then only the product can succeed.
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When products are promoted, they give free value addition for shopping malls consumers. These could mean a free shirt with a company logo being given with a cleaning product or a free bucket with a 10 Kg washing powder packet. If this is being done only to dispose the old stock, the scheme will backfire badly. To succeed, the quality of the product has to be maintained. Consumers are more aware and know that rebates and off-season sales have hidden meanings. A good brand marketing strategy expert will ensure this bad idea does not spoil things for his client. The quality of promotional products should be very good. Giving away a cheap shirt or a wrong plastic bucket will not bring the consumer to the brand again.
4. Sometimes, when free samples are gifted during events, they tend to be tacky. Like cheap quality pens, plastic tiffin boxes, bowls, multipurpose bags etc. What is worse, is, putting huge prints of the company logo all over. This in-you-face promotion doesn’t quite work. To ensure that the strategy and positioning meets with success, logo positioning and size should be well thought. They should be distributed with a smile and not thrust on consumers. Nothing can be more irritating when sales staff floods people with unnecessary promotional products.