What does a Brand Consultant do?
Branding consultants Provide analysis, solutions, and general marketing expertise to help companies successfully sell their products. Scrutinize, analyze and evaluate the brand identity, brand performance and brand strategy of their clients’ products or services. Offer expert insights into how their client can revitalize their brand.
ď‚š Lend their marketing expertise to help a company make key strategic decisions and bring a product to market. ď‚š Develop and help implement strategies for both new and existing products ď‚š Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
Duties of a Branding Consultant ď‚š Gather data, perform market research to identify target markets and assess consumer perceptions, competition, business trends, and product value. ď‚š Perform internal audits to ensure the needs and goals of a company's departments are aligned. ď‚š This research informs the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging.
ď‚š Decide where to distribute a product, what medium is best for advertising and how to shape product messages for different demographics. ď‚š Recommendations focus on brand name, packaging design and visual merchandising to strategy development, copywriting, internal brand engagement and the use of social media and other digital phenomena.
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