PORTFOLIO GRAPHIC DESIGN 2017
Hello! I am Abhinav Kumar Jain, a 22 year old Digital Design student at ISD Rubika, India. As a passionate young designer I pay attention to details and deliver at high standards. Creativity, patience and professionalism are my assets.
Looking for a 4 month internship from Sep’17 “It’s through mistakes that you actually can grow. You have to get bad in order to get good.” –Paula Scher
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CONTENTS
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PUMA
BRANDING
SELF BRANDING
POSTER EVERYDAY
BOOK DESIGN
USER INTERFACE
CO BRANDING
MISCELLANEOUS
PUMA Internshala graphic design contest
ROUND 01 The design brief for round 1 was to design an in store poster for the famous Puma Suede Classic.
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ROUND 02 The design brief for round 2 was to design an in store display for the famous Puma Suede Classic and a look book for the new Puma Ignite Limitless.
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ROUND 02 Every step you take, you leave your footprint behind and the shoe picks up essence from the city. Keeping this concept in mind I morphed the sole of Puma Ignite Limitless look book - Front Page
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the shoe with an image of the city. When you wear the Puma Ignite Limitless, you feel you have ownership of the street and have the power to set your style.
ROUND 02 Puma Ignite Limitless look book - Shoe Advertisement - Features of the shoe
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ROUND 02 Puma Ignite Limitless look book - Celebrity endorsement - More about the shoe
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ROUND 02 Puma Ignite Limitless look book - Back page
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THE PROJECT This competition was a really good opportunity for me to know where I stand in the industry. This project helped me gain confidence in my work.
ACHIEVEMENTS • Won the Internshala Puma graphic design competition (India) • 2 month Internship at Puma Sports India Pvt. Ltd. (Bangalore)
LEARNINGS Understanding the Puma design language and executing the same was an addition to my skill set. Working with contrast, spacing and layouts was a bit challenging yet fun.
EXPERIENCE Working under tight deadlines, planning and executing the project was way different when compared to other projects
OPPORTUNITY Getting to intern at one of the biggest sport brand is a great opportunity for me to expand my skill set, knowledge, and understanding of the brand.
BRANDING Establish a frozen yogurt brand and packaging Team Project (Malvika Kasliwal) 3 months
BRAND About the brand FROJO is a self-made frozen yogurt brand. FROJO means “Frozen Joy�. We aim at bringing a new dimension to the available flavours and frozen yogurt world by providing
tastes from the around the globe. American Jello, Indian Masala, Japanese Matcha Tea, French Custard and Brazilian Quindim are to name a few.
Location The brand is set up in India for the young reach out to all its user in India, with its fresh generation. The mission of the brand is to and healthy yogurt.
User Social
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Teenager (14-18) Explorer Modish
LOGO
FROZEN + JOY = FROJO Frojo brings to you mouth watering “dessert flavours” from all around the world.
LOGO GUIDELINES Logo construction
Clearance area To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the O in the logo indicates the measurement of minimum clearance.
Minimum print size When using the Frojo logo in printed material, it should appear no smaller than the sizes shown here Minimum Size for Print: 2 cms wide
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2 cm
Actual minimum size
LOGO GUIDELINES Colour palette C:48 M:00 Y:62 K:00 R:138 G:201 B:136 #8AC988
Logo Variations The logo may be used in six variations. The primary logo is always solid, in green and pink. The reversed white variation may be treated as hollow.
C:00 M:94 Y:21 K:00 R:237 G:046 B:123 #ED2E7B
Logo typeface
abcdefghijklm nopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9
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Original variation
Green variation
Pink variation
Grey variation
Reversed white variation
Reversed white variation
PACKAGING
200 BEST PACKAGING
Packaging Ideation
INSPIRATION Waffle cone is widely used as a way to serve frozen yogurt, we have drawn our inspiration from the same to make a frozen yogurt cup.
POP-UP STORE The pop-up store is set up for the brand Frojo. The store is made out of 2 shipping containers, which are divided into 8 parts. Each section represents a country and the flavour.
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STATIONARY
THE PROJECT Apart from meeting deadlines and project goals, there are a few things that I have always picked up from a project to improve myself.
Project mentors Elodie Nerot
Gauri Kale
Graphic design trainer
Founder,Therefore Design
LEARNINGS Its not just about making a logo or packaging, its about understanding the process of setting up a brand, studying the competitors and placing my brand equivalent or better than other brands.
EXPERIENCE Interacting with existing brands such as Menchies, Yogurt Bay, etc., out in the market, helped me discover new creativity axises. I gained hands on experience in market research and in field research.
OPPORTUNITY There is always a scope to develop my projects further and make them better. As a designer its a dream to see my brand FROJO out there in the industry.
SELF BRANDING To create an identity for myself Individual Project 2 weeks
THE CONCEPT The concept was to use the initial letter of my name in my logo. To show my culture and tradition from the country I belong to, I chose to use Hindi as the language for my initial letter.
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LOGO
Logo Ideation
My logo is stand-alone. Keeping in mind my personality, nature and love for simplicity, my logo is straight
forward and simple. The ring around the logo, protects and showcases my culture, creativity and uniqueness.
LOGO GUIDELINES Logo construction
Clearance area
x
x
To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The diameter of the circle in the logo indicates the measurement of minimum clearance.
x
x
8 cm
x
Minimum print size When using the logo in printed material, it should appear no smaller than the sizes shown here Minimum Size for Print: 1 cms wide
Actual minimum size
1cm
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LOGO GUIDELINES Colour palette C:02 M:98 Y:76 K:00 R:232 G:036 B:064 #E82440
Logo Variations The logo may be used in six variations. The primary logo is always solid, in deep red. The reversed white variation may be treated as hollow.
C:96 M:80 Y:24 K:40 R:020 G:047 B:091 #142F5B Original variation
Original variation 2
Alternate variation
Reversed white variation
Reversed white variation
Reversed white variation
C:02 M:02 Y:02 K:95 R:048 G:046 B:047 #302E2F
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STATIONARY
THE PROJECT The self-branding project was interesting and really intriguing. I got to explore, understand and learn about myself. Conveying this learning in a logo was a challenging task.
LEARNINGS Picking my initials and making them a logo wasn’t enough. I wanted to convey my culture, personality etc., through it. Converting these keyword into a logo was an immense learning task for me.
EXPERIENCE Understanding how logo’s are made, its source of inspiration, style etc., was an important task to be handled. Deriving a logo out of the same, lead to a deep understanding of my self.
OPPORTUNITY Setting up myself as a renowned brand in the market is my next big step.
POSTER EVERYDAY Make a poster everyday Individual Project Work in progress
CONCEPT Making a poster everyday. Picking up random objects converting them into a vector and then creating a poster around the same.
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THE WALL
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THE PROJECT The reason behind starting this project was to test my abilities in creating a new poster everyday. By the end of the project I would have a set of self created icons, patterns and backgrounds. For daily updates, follow my Instagram page : abhinavjain_design
LEARNINGS It is a challenge that I have given to myself to make a poster everyday. Working on these posters daily I pick up a new technique or insight.
EXPERIENCE Coming up with a new theme, taking out time daily to enhance my creativity and software skills is the major learning from this project.
OPPORTUNITY By using social media as a tool to display my work I am discovering aspects of selfpromotion. Meeting and interacting with a community of other designers through it.
BOOK DESIGN Furniture book for your favourite designer. Individual Project 5 days
FURNITURE BOOK The designer I chose was Philippe Starck. The furniture book comprises of his famous works in the furniture design industry. After going through a lot of chairs, I picked 11 of my favourite chairs.
Arak
Broom
Generic.c
Lou Read
Dr.No
Miss Lacy
Pipe
Loulou Ghost
Mademoiselle
Masters
Magic Miss Lacy Hole
Out In
Play with the dedon
Miss Less
Mr. Impossible
Rita Veld
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FURNITURE BOOK The book is called the Starck Chairs. It consists of his famous chairs. It is a book for designer to take inspiration from, a coffee table book, in store brochure, etc.
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FURNITURE BOOK
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FURNITURE BOOK
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FURNITURE BOOK
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FURNITURE BOOK
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USER INTERFACE
To enhance the cooking experience Team Project (Prakhar Gupta, Saurabh Tupe) 1 month
BRAND STUDY The aim of the project was to improve the kitchen experience. My team and I had designed 3 products and a mobile application. The 3 products are • Cooking pan: The pan has 4 sensors embedded in it to guide the user to cook better, tastier and healthier food. • Storage container: The container helps to monitor your food and track the food’s freshness with the help of a smart sensor. • Hob: The hob is a modern, state of the art product. Not only does it have gas burners but also has responsive flex induction panel. My role My role in the team was to generate concepts, handle visual branding and user interface.
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BRAND Brand story Precosa is a brand that creates kitchen appliances and kitchen experiences for conscious, modern customers. Good ethics, quality and genuineness are the base of PRESOCA’s timeless design. The name reflects our new identity that is even more contemporary in both design and image. Our vision To establish Precosa as a global brand, known for its values and to adapt to the modern ever-changing kitchens. To create a whole new kitchen experience. Our mission To assist customers in cooking and storing food with the innovative, user-friendly and ground-breaking technology of our products.
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Brand logo
Pre co s a Preparation
Cooking
Storing
Assistance
LOGO GUIDELINES Logo construction
Clearance area To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The diameter of the circle element in the logo indicates the measurement of minimum clearance.
2x
2x
x 2x
2x
Minimum print size When using the Precosa logo in printed material, it should appear no smaller than the sizes shown here Minimum Size for Print: 2.5 cms wide
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Actual minimum size
2.5 cm
LOGO GUIDELINES Colour palette C:00 M:93 Y:75 K:00 R:239 G:055 B:067 #ER3743
Logo Variations The logo may be used in four variations. The primary logo is always solid, in red. The reversed white variation may be treated as hollow.
Logo typeface GeosansLight
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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Original variation
Reversed variation
Grey variation
Reversed variation
USER INTERFACE The hob has a display with a user interface which has features that helps you interact with your hob to cook better.
Get step by step assistance while you cook
Seamlessly switch between burners
Work on all the burners with individual assistance
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USER INTERFACE The mobile app is made to help the user look for and pick a dish that he wants to cook from the Precosa chef’s panel. The app is capable to guide you with what you need to buy and from where.It assists you with step by step process on how to cook the dish. The app also syncs all the 3 products and keeps you updated.
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CO-BRANDING Absolut Vodka and Chupa Chups breezer Individual Project 1 weeks
BRAND STUDY To seduce new young adult consumers (25 years), the sweet brand wants to sell a new kind of breezer with 3% alcohol. Explored both Chupa Chups and Absolut’s
brand universe, to finally come up with a merger brand language which combines the fun element of Chupa Chups with the seriousness of Absolut.
Chupa Chups brand board
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Absolut brand board
CONCEPT In the concept below, I want my user to feel the joy, happiness, excitement and fun of a day at the carnival through the drink and the
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graphics. The buildings here portray that the user could feel stress free even when he is in the busy city environment.
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MISCELLANEOUS
DCA MASTERCLASS Analysis - Team (anish,prathamesh,sharang) Design - Individual 1week Brief A product for a disabled traveller
Best Insight
Mentors
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Jesse Horne
Laimis Narsutis
Senior industrial designer DCA Design International
Industrial designer DCA Design International
VISUALIZATION Individual project 1week Brief Visualize a existing product in mental ray Mentors Miheer Barai Founder & Designer Studio Clock Work, Mumbai
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STREET ART MASTERCLASS Team project
(Apurva Anilkumar, Malvika Kasliwal,
Shardul Bind, Siddharth Bhiwandkar, Vaibhav Jatana and Tanmay Vippulancha)
1week Brief A wall art on the ‘SURREALISM’ period of art history Mentors Ranjit Dahiya Founder Bollywood Art Project
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ART INSPIRED POSTERS Team project
(Shardul Bind, Shreeya Pradhan, Sumanyu
Patel)
1week Brief Posters inspired by the artist Jean Michel Basquiat.
Hand done art work
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AGRICX Mumbai
2 month Internship Graphic Designer Company branding, mobile application
RIK RIO Bangalore
1 month Internship Graphic Designer Posters for school and college student’s safety campaign
Abhinav Kumar Jain Year 3 industrial Designer
EDUCATION
1994abhinav@gmail.com +91 8600011668
abhinav-kumar-jain-6a4906122 abhinavjain1994
PROFESSIONAL EXPERIENCE
Industrial digital design student
ISD Rubika - DSK International Campus, India 2014 - Present
12th standard Commerce ISC
St. Joseph’s Boys’ High School, Bangalore, India 2011-2013
10th standard ICSE
Bishop Cotton Boys’ School, Bangalore, India 1999-2011
Rik Rio, Bangalore
Graphic design freelance
1month, December 2016 Posters for student safety campaign
Digital Skills
Analog Skills
Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Premier Pro Autodesk Alias Autodesk Fusion 360 Autodesk Maya Luxion Keyshot Mental-ray V-Ray
Conceptual Thinking Decision Making Goal Orientated Team Player Leadership Sketching Marker Renders Physical Modeling Prototyping
MASTERCLASS Studio clock work, Mumbai Brief - Visualization in Mental ray 1 week, April 2017 Miheer Barai
Agricx, Mumbai Graphic design internship
DCA, London Brief - Product for a disabled traveller
Livspace, Bangalore Concept design internship
BAP, Mumbai Brief - Wall art inspired by art history
2 months, August 2016 Logo, brochure, mobile app, etc.
1 month, July 2016 Product Boards
SKILLS
www.abhinavkumarjain.com @abhinavjain_design
Sunflake Food Products, Bangalore Manufacturing processes internship 1 month, June 2015 Worked in the packaging department
MOOCS Fundamentals of graphic design Coursera - California Institute of Arts Introduction to UI design Coursera - University of Minnesota
1 week, January 2017 Jesse Horne & Laimis Narsutis
1 week, May 2016 Ranjit Dhaiya
ACHIEVEMENTS Puma graphic design contest Best insight DCA masterclass Academic excellence Overall excellence Academic excellence Recognition for zeal
2017 2017 2015 2015 2014 2014
THANK YOU Let’s meet up soon, here’s my business card