Important Google Analytics Reports for Every Digital Marketer

The enormously growing popularity of digital marketing is mainly because of the many advantages it has to offers lots of things over traditional marketing. few, digital marketing is cost-effective, provides high Return On Investment(ROI), allows to target the specified audience, track real-time results, provides higher exposure, higher engagement, quicker global reach, etc. The one major part of it which stands out different from the rest of what digital marketing is “performance tracking/measurement. If you can’t measure it, you can’t manage it but how do we do it? How we can measure the performance? The answer is, I know most of you would have an idea of it, it’s Google Analytics.