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5 Key Words

Exploited or Empowered?

What impact does the male-gaze have on women through fashion media?

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Abi Haigh

May 2021

A case study submitted in partial fulfilment of the requirements for BA (Hons) Fashion Management & Communication

Sheffield Hallam University

I would like to express my gratitude towards my tutors, especially Paul Luke for supporting, and guiding me throughout my studies.

A kind thankyou to Mia Sakai for participating as part of my primary research conducted for this study.

I would also like to thank all the contributors who partook in my questionaires as an essential part to my studies findings.

In addition, i would like to express my appreciation and thanks towards my mum and dad for their continued support throughout my university studies. As well as a thankyou to my boyfriend for guiding me through my final year.

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