ABID SHAIKH
DESIGN
PORTFOLIO
HELLO...!! I AM
ABID SHAIKH
A YOUNG PRODUCT DESIGN STUDENT
abid.shaikh@mitid.edu.in abid.shaikhdes@gmail.com behance.net/abidshaikh (+91) 9028 627 903
OBJECTIVE To work with an organization where I am given the freedom to express my creativity abilities and showcase my talent, and also enhance my skills to meet the goals and objectives of the company with full integrity and zest
CORE COMPETENCIES Brainstorming Observation Ideation Problem Solving Team Player Presentation Skills
PERSONAL INFORMATION D.O.B. : 12th Nov, 1988 Place of birth : Manama, Bahrain Languages : English, Hindi, Marathi & Gujarati
Nationality : Indian Res Location: M.I.T. Institute of Design, Pune Per Address : Near SBI, Opp. Parsi Agyari, Dahanu (W), Maharashtra
Graduation B.Sc. in Information Technology N.B. Mehta College, University of Mumbai 2006-2009
Post Graduation Post Graduate Diploma in Product Design M.I.T. Institute of Design, Pune (Pursuing) 2013 - 2016
QUALIFICATION
SKILLSET VB Coding Sketching
MockUp Photography
Solidworks Keyshot
Photoshop In Design
WORK EX Bajaj Allianz Ltd Div. Sales Admin 2 months (2009)
Infosys Ltd Assistant Engineer 2.5yrs (2010-2013)
Saint Gobain (SGRI) Internship Grad. Project 6 months (Jul - Present)
WHAT’S
INSIDE
01 02 03
OIL DECANTER
LYNK HEADPHONES
DRY FISH PACKAGING
04
05
FLIPCASE & HEADKERS BOTTLE DANGLER
06
FUELIDATOR
07
FRUGAL RATTLER
08
CUBE IT
09
MISC WORKS & SKETCHBOOK
01
OIL
DECANTER
DESIGN BRIEF To design a simplistic solution to decant oil from a 15L oil can with minimal efforts
COURSE DETAILS Name: Simple Product Design
Duration: 4 Weeks
RESEARCH
JUGAAD
POSTURES
HANDLE
MULTIPLE VESSELS
STORAGE
Open the notch of tin can using a tool
Bends and lifts the 15L tin can,
Multiple vessels are filled up with oil
Bend to place the BARNi or vessel and a THALi underneath to avoid OiL spillage on the floor
Both hands engaged & poor visibility,
Handle is parallel to the edge and not to the mouth. Difficult to hold in that position, while pouring
Oil can, is stored below the kitchen table along with gas cylinder and other utensils, flour or wheat containers etc.
Oil glug which results in improper judgement and oil spillage in the thali
Oil drip nearby the mouth and on the walls of the tin can
WHY? Time saver for them, Difficult to decant oil everytime from the 15L heavy tin can.
IDEATION & CONCEPTUALIZATION
TOWARDS THE FINAL CONCEPT INITIAL QUICK PROTOYPE Built the D-Frame to understand decanting of oil using the frame Had to lift the can to place it in the frame
Anti-glug Nozzle
The D-frame
(fixed on the mouth)
FINAL CONCEPT An improved version of the initial stage Easy to pour Better handle position Improved visibility
No more LIFTING Simply SLIDE the can
Testing phase: Understanding the working of the prototype
CONCEPT DETAILING Better Handle Postioning
Anti-Topple Design
Simple ergonomic handle design
The frame is designed in such a
for better grip and easy use
way that does not allow the 15L can to topple while decanting oil
Resting base
Better Visibility & Judgement
Resting base is the replica of the
Improved visibility and judgement
base of tin & gets support from
by modifying the tradn method of
the Anti-Topple design of D-frame
decanting oil from a tin can
Just Slide
Anti-Glug Nozzle (Existing)
The slide feature helps the user
The existing anti-glug nozzle as
to simply slide the 15L tin rather
an external attachment avoids
than lifting the can
glugging of oil
FINAL CONCEPT RENDERS
02
LYNK HEADPHONES
DESIGN BRIEF To design a headphone which is inspired by the lifestyle of a skateboarder
COURSE DETAILS Name: Product Semantics
Duration: 4 Weeks
HEADPHONES
RESEARCH SUPRAAURAL HEADPHONES have pads that press against the ears, rather than around them.
CIRCUMAURAL HEADPHONES have circular or ellipsoid earpads that encompass the ears.
SKATEBOARDING CULTURE
OPEN BACK
CLOSED BACK
USER PERSONA
USER RYAN SHECKLER
Age : 25 yrs Nationality : American Profession : Pro Skateboarder
ATTRIBUTES RUGGED
TRENDY THRILL
DYNAMIC
CAREFREE
REBELLION
MINIMALISTIC
EXPERIMENTAL
AGILE
ADVENTUROUS
SCHEMA & INSPIRATION BOARD HEADPHONE SCHEMA
DESIGN INSPIRATION
ASYMMETRIC
RUGGED
FLUIDIC
ENERGETIC
SWIFT
UNDERSTANDING POSTURES
CONCEPT IDEA : LOW CENTER OF GRAVITY Low center of gravity (as compared to a normal posture)
While performing stunts, skateboarders have a tendency to bend their knees and spread their hands to maintain BALANCE. When they bend, the CENTER OF GRAVITY changes and goes below the normal point, thus increasing stability. The thought behind this concept revolves around the above idea.
SKATEBOARDER : Postures & Motion
Simplifying the form detachable
Wrap Around
ONE-PIECE STRAP
Overlapping
GRAFFiTi Initial Sketches
IDEATION & CONCEPTUALIZATION
FINAL CONCEPT SKETCHES
LIGHTWEIGHT HEADBAND RUGGED STRAP
SNUG-FIT COMFORTABLE CUSHIONS
CONCEPT DETAILING Comfortable Design
Go Music without Wires
Detach n Swap
Sleek cushioned head strap unlike those monster ones making it lightweight & appealing
Smart snap with a magnetic plate on the apex allows easy detaching & LYNK’ing with your friend’s piece
Get LYNK’d
Power Punch
Connect your earpiece in the smart slot and get LYNK’d to your world on the go
Fully covered ear cushion buds allowing every detail crisp and clear
Rubber Mesh Rubber Mesh blended on the edges of the plastic matte body thus making it rugged and durable
Show-off Mesh
Compact Design
Show-off Mesh Grill makes the sleek body heavier at its base
FINAL CONCEPT RENDERS
HERE’S HOW THEY GOT LYNK’D
Young skateboarders, used
to skate daily on streets, to college and where ever they can
Exploring new tricks,
was their
definition for life “SKATE LIFE, TILL DEATH”
Music Lovers, no doubt they are, but
the wires confused them and the big ones were difficult to deal with
DETACH
Skullcandy,
the headphone maker company, as usual has something cool for youth in store
But this time, it was for the
The idea was to LYNK
Skateboarders.
PEOPLE TOGETHER
SWAP
LYNK
Skate life, with LYNK’s
03
DRY FISH
PACKAGING
DESIGN BRIEF To design a new introductory packaging for dry fish targetting the upper segment
COURSE DETAILS Name: Packaging
Duration: 4 Weeks
RESEARCH POPULAR DRY FISHES Fresh fish rapidly deteriorates unless some way can be found to preserve it. Drying is a method of food preservation that works by removing water from the food, which inhibits the growth of microorganisms. Open air drying using sun and wind has been practiced since ancient times to preserve food.
Dried Shrimps (Sukkat / Sode)
Hilsa Fish (ilish)
SUPER MART Poor Packaging • Stackability • Promotion • Transportation
EXISTING SCENARIO
LOCAL MARKET Poor Packaging • Visibility • Unorganised • Unappealing
Dried Bombil
Polythene Bags
KEY FINDINGS
Jute Bags
Less Competitors
Newspapers
Poor Marketing
Existing see through packages available in Super Marts
Less Visibility
Poor Packaging
CUSTOMERS
FOOD ENTHUSIAST Creative Experimental Persuasive Explorer Jolly
BACHELORS Lazy Moody Robust Easy Going Weekender
FISH LOVERS Affectionate Peculiar Curiosity Nostalgic
HOME-MAKER Protective Healthy Euphoric Nutritious Peculiar
DESIGN APPROACH PACKAGES
150 / 250g
50g
500 / 800g
DESIGN CRITERIA
DESIGN ATTRIBUTES
MODERN APPROACH
• IDENTITY • DURABILITY • INTUITIVE • USER-FRIENDLY
• APPEALING • DYNAMIC • SURPRISING (WOW) • GLO-CAL (GLOBAL MEETS LOCAL)
• SLEEK • CLEAN • GRABS ATTENTION • VISIBILITY
BUSINESS
SELLING PROPOSITION
CONSUMER
Stackable
Hygenic
Odourless
International Standards
Visually Appealing
Easy Transporatation
Collapsible Packaging
IDEATION & CONCEPTUALIZATION
PEEL OFF
SUKKAT / SODE
FILLET READY TO OPEN
HILSA
FINAL CONCEPTS
50g FILLET PACKAGING
Single Serving Fillet Package with perforations (Peel to open)
150 / 250g SUKKAT SODE PACKAGING
Serves upto 2 with easy to open flaps
500g HILSA PACKAGING
Serves upto 5 with a seal lock at the back and self tap locks at the sides thus mantaining the synergy with the rest packages
04 FLIPCASE & BOTTLE DANGLER
DESIGN BRIEF To design a disc case and a bracket for a bottle, keeping in mind the manufacturing processes. Constraints: Case(10x10x10cm) & Bracket(10x10x0.01cm)
COURSE DETAILS Name: Manufacturing Processes
Duration: 4 weeks
RESEARCH : FLIPCASE EXISTING CD COVERS AND PACKAGES
Sliding cover
Normal CD cover
CD Stack
Paper Packaging
FOCUS AREAS
Should be better sturdy case than the normal existing covers
Aesthetically appealing Something innovative
Mutiple CD stacking
Avoiding scratches and breakage
Less or minimum manufacturing cost
IDEATION & CONCEPTUALIZATION FlipCase: Pocket your mini-cd’s
Central Snap Joint Pip & Hole
Dual Slot
FlipCase: Single Mold Injection Molding
RESEARCH : BOTTLE DANGLER EXISTING DISPLAY TRENDS
Hanging Upside-down
Profile stand
Coke Shelf
See through Fridge
Neck Stand
UNDERSTANDING THE PRODUCT
Neck Ring
Variety of bottles
Common Shared Feature
Strongest Externally Visible Part
IDEATION & CONCEPTUALIZATION
Sheet Metal Operations
Punching Angled for easy removal
Bottle Neck Rest
M5 holes for mounting
Bending
05
HEADKERS
A SPEAKER HEADPHONE
DESIGN BRIEF To design a product taking inspiration from the structure, shape, physical properties etc. of dodecahedron (a platonic solid)
COURSE DETAILS Name: Geometry
Duration: 3 weeks
RESEARCH & IDEATION Dodecahedron is a platonic solid composed
Dodeca Details:
of 12 pentagonal faces connected to each other
Vertices : 20 Edges : 30 Faces : 12 Symbol : {5,3}
They are STABLE, FLEXIBLE, SYMMETRICAL
& CONGRUENT
Dodecahedron
CONCEPT DETAILING & RENDERS Power On/Off Headkers club each other with a magnetic strip. Separate & enjoy
Go Strapless The snug fit clip grabs a hold of your ears
Intuitive Design The color zone determines upward direction (should rest on top of your ears)
HEADPHONESSPEAKERS
Play Pause Connect Pairs up with your smartphone any compatible device so that you enjoy what you love w/o missing any calls
Enjoy Loud Why to listen alone when you can actually make the party alive
Sense Taking inspiration from chameleon, HEADKERS color sensor detects what you wear and sets it accordingly
06
FUELIDATOR AN ANTI-THEFT FUEL APPLICATION
DESIGN BRIEF To design a solution for 4-wheeler users that helps them validate the amount of fuel filled at the petrol stn thus avoiding any fuel theft during refueling
COURSE DETAILS Name: Human Machine Interface
Duration: 4 weeks
RESEARCH EXISTING DATA
More than 45000 petrol/diesel stns in India.
100 million vehicles running on Indian roads
Daily interaction with the fuel attenders
Blind Trust on the fuel meter and the attender
Ppl are being fooled on daily basis
Check meter readings & keep an eye on it
Pays cash or via a Visa and waits to collect change
Checks the fuel indicator post filling & leaves
5-min ACTIVITY CHART BASED ON USER RESEARCH
Reach petrol stn Wait, turn off, remove keys
Open lid and ask for the amt of petrol to be filled
PROBLEM AREAS Customers are cheated or fooled during one of the above situations either by distracting them or by involving them in between something like que, payments, card swipes etc
USER RESEARCH DAILY COMMUTERS
CORPORATE PEOPLE
TAXI / CAB DRIVERS
TRUCK DRIVERS
EVER BEEN CHEATED? ANY INCIDENTS?
• Might have • Started without asking • Started halfway through
• Involves in a conversation • Filled less amount, got to know after travelling 10kms
• Never cheated • Asked for 1000, he filled for 700. No. 7 resembled as 1
HOW DO YOU VALIDATE?
• Petrol Meter @ Petrol Stn • Vehicle Fuel Indicator • Blinker light notification
• Vehicle Mileage (Post Usage Val) • Based on daily route • Peep in the tank
• Using a stick • Based on daily route (kms) • Least bothered or Trustworthy Stns
ANY SUGGESTIONS?
• A Validator at our end • In-built billing system • Shows total amount filled
• Vehicle manufacturers should incorporate such feature • Not required
• A system which gives the user 100% assurity of the amount he filled
WHEN ASKED
IDEATION AND CONCEPTUALIZATION
Standalone Device
Newly Designed Speedometer
Smartphone App
Integration with Car Music Systems
A dedicated device which communicates with your petrol tank thus helping in easy & quick validation at your end.
This new intervention should incorporate: - Numerical Digital Display (instead of a digital bar meter) - Total tank capacity - Amount of fuel remaining - Current intake of fuel (if any) - Distance remaining fuel wil travel based on mileage of bike.
Why a smartphone app? It’s cheap, easily available & could incorporate features like, Organiser (Track of fuel logs, mileage, distance that can be covered in the available petrol), Navigation(GPS Navigation to nearest petrol station), Quantity of petrol required to reach that petrol station, Expense tracker(Weekly/Monthly Expense tracker)
Since it is a 5min interaction, dedicated device doesnt makes sense. Mobile phones are hazardous to be used at petrol stations. (Information is printed in phone manuals). Music System is an accessory which incorporates multiple features such as Audio/Video playback, SD Card / USB / AUX, Navigation, Camera (Rear View), Bluetooth, Image Slideshows
FUELIDATOR : FUEL VALIDATOR HOW IT WORKS?
You reach at the fuel station
Turn off the engine
The Fuelidator app loads on the music player screen automatically as soon as the lever (to open the fuel tank lid) is pressed and it starts calculating the amount of fuel present in the tank instantly. Once the fuel attender starts refilling the tank, the fuelidator app senses incoming fuel, calculates the quantity in real time and displays it on the screen. Once the lid is closed, the screen will display the exit buttons, thus allowing the end-users access to the music player.
Press the lever under the seat to open the fuel tank lid
The Fuelidator app gets activated (based on the sensor at the lid which detects the opening)
DESIGNING THE USER INTERFACE
FONT FACE : SEGOE UI Segoe UI has been used in Windows 8 OS and has good typography & large text which catches the eye SCREEN DIMENSIONS JVC player screen has been taken as a base platform to design the User Interface for the fuelidator app
11 cm
INTERFACE STYLE : FLAT DESIGN UI Flat design UI is more streamlined, efficient and has minimal design elements
20 cm Check out the App Demo by visting the link : https://www.youtube.com/watch?v=v4K3vwMKQRY
FUELIDATOR SCREENS
07
FRUGAL
RATTLER
DESIGN BRIEF To design a minimalistic motorcycle for urban commuting (urban youth daily commuters) who cover a short distance on daily basis
COURSE DETAILS Name: Technically Complex Project Duration: 4 weeks
RESEARCH HISTORY OF MOTORCYCLES IN INDIA The history of the motorcycles in India dates back to the year 1955, when the Government of India required strong, rough, and tough motorcycles for the Indian Army and the police force in the western part of the country which had a rough and craggy terrain. ROYAL ENFIELD’S 350cc Motorcycle for Indian Army The 350 cc ‘Bullet’ manufactured by the Royal Enfield Company of UK was the 1st batch of motorcycles in India. These motorcycles were put together in Chennai. This was the beginning for the Indian two-wheelers industry. THE 90’s The motorcycle had become one of the most popular modes of transportation, and is preferred by the daily commuters. The segment of motorcycles in India went through a tremendous change in the 90s and below were some of the reasons,
POPULAR mode of transportation
Market full OPTIONS
of
Fuel-efficient 4-Stroke Engine
Sales increased & constituted 81.5% of 2-wheeler market in India
Companies are looking forward for innovations in safety, user-friendly, aesthetics & ergonomics
RESEARCH : MARKET & SEGMENT STUDY
Market Study A market study was done w.r.t. motorcycles having an engine capacity less than 100cc, as these motorcycles could be termed under the category of minimalistic engine. An engine below 100cc is sufficient enough for better mileage & performance while commuting or roaming around for a short distance and these motorcycles are available at a better price point.
Frugal Concept
USER PERSONA
USER MEHERZAN MAZDA
Age : 22 yrs Nationality : Indian Profession : Office Goer / Student
ATTRIBUTES RUGGED
TRENDY
ENERGETIC
DYNAMIC
CAREFREE
REBELLIOUS
CHAOS
AGGRESSIVE
TECH-LOVER SWIFT
ADVENTUROUS
SCHEMA & INSPIRATION BOARD
SWIFT
ENERGETIC
RUGGED
CAREFREE CHAOS
REBELLIOUS
DESIGN INSPIRATION AGGRESSIVE
MOTORCYCLE SCHEMA
PARALLEL PRODUCT STUDY
UNDERSTANDING MINIMALISM
Bicycles have a minimal frame Diamond frame
Use of trusses to make the frames lighter without disrupting its strength. Triangles are the strongest geometric shape
CONCEPT IDEA :
Every motorcycle constitutes one of the most important part, the ‘CHASSIS’. The chassis is designed to sustain & distribute the on going load on the motorcyle. The idea here was to design the chassis of the motorcyle in such away that it becomes a part of its aesthetics thus removing add-ons and making it MINIMAL.
IDEATION & CONCEPTUALIZATION CONCEPT THEME : ILLUSION Side view : The frame is designed in such a way that there is just a thin strip of metal flowing through out and when you see it from far, only the mass objects like the tank, tyres, engine, shocks etc are visible.
CONCEPT ONE : SYMMETRIC
Perspective : The side view annoys while the rider view gives you the actual feel of the mass & strength that it holds. CONCEPT TWO : ASYMMETRIC
FRUGAL
•
BARE MINIMUM
•
MINIMALISTIC
•
SIMPLE / BASIC
•
LESS IS MORE
•
BARE ESSENTIAL
BENCHMARKING : LUNA PLATFORM
CONCEPT DETAILING Trusses Dual trusses frame for load distribution & also acts as the aesthetics of the motorcycle. Form follows funcn
Ergonomics A sporty riding postion keeping in mind motorcycle ergonomics
Fuel Tank & Seat Inspiration of fuel tank and seat was taken from Sand Dunes
Comfortable Ride Telescopic front and rear shocks for easy ride even through the toughest path
Storage Space A modular spacious storage space for storing your daily stuff like backpacks, etc.
Powerful Engine
A compact & powerful 75cc 2-stroke engine mounted on the swingarm thus consuming less space
FRUGAL RATTLER : A MINIMALISTIC MOTORCYCLE
CONCEPT PHOTOS
08
CUBE IT A SMARTER WAY TO CUBE SINGLE ICE BLOCK
DESIGN BRIEF To redesign manually operated ice factory operations such that we increase its efficiency by combining tasks & reduce physical stress involved in ice making
COURSE DETAILS Name: Special Needs
Duration: 4 weeks
RESEARCH ICE MAKING HISTORY In India, ice was imported from the Himalayas in the 17th century. Porous clay pots containing boiled, cooled water were laid out on top of straw in shallow trenches under favourable circumstances, thin ice would form on the surface during winter nights which could be harvested and combined for sale. Production sites were at Hugli-Chuchura and Allahabad, but this “hoogly ice� was only available in limited amounts and was of poor quality bcz, it often resembled soft slush rather than hard crystals. CURRENT ICE MAKING PROCESS
RESEARCH : PROBLEM SCENARIOS
WRONG POSTURES
LOOSENING ICE
TILTING & PULLING OF LARGE ICE BLOCKS FROM THE MOLD
RISKY PULL
BREAKING ICE INTO PIECES
EXCESS WATER WASTAGE
SWIVELLING OF ICE USING EXISTING SCISSORS
IDEATION & CONCEPTUALIZATION
Wooden Plank
Tilting Tray
Compartmentalization Tray
BEFORE TRADITIONAL STEPS OF ICE MAKING • Lift & drag the container using a pulley & crane mechanism • •
Use of water to loosen up ice
•
Use more water to loosen up ice & effort to tilt the container to remove the ice
•
Use the ice scissors to pull out the ice block
•
Use of ice picker to break the huge blocks of ice resulting in uneven block cubes
•
Using the ice scissors to pick the blocks of ice and place or load it in the carates or directly in the vehicle carriers
•
Risk of ice swivel & slip while using the ice scissors which might result in severe damage
Place a tyre & pull the container with skill & some risk factor
AFTER MATERIAL SPECIFICATIONS
• AISI 304 (SUS 304) Grade Stainless Steel • Corrosion Resistance • Good Machinability
PULL TO REMOVE • After pushing, he’ll pull out the partition frame either by hand or using a hooked support
MOUNTING & TILTING • Mount the container on the frame • Push the frame from behind with minimal efforts • Maximum impact will be handled by rubber pads which will help in loosening the ice
INCREASE IN EFFICIENCY
•
SAFER •
• Teflon Coating (on the surface of partitions) • Good conductor of heat • Bad conductor of electricity & not a metal
ICE CUBE FORMATION • The partion frame is designed to form ice blocks & hence the time utlized for breaking the ice is saved
COMPARTMENTALIZATION •
ICE REMOVAL & LOADING • Surface of the zigzag frame is coated with TEFLON for easy removal of ice blocks • Ice blocks can be easily loaded in the vehicle using a wooden plank
LESS WATER WASTAGE
•
EASY LOADING
FINAL CONCEPTS
09
MISC WORKS
CONTENTS Model Making Set Design : Quasar 8 (College Fest) Panasonic : Space Player Logo Design : Beti Bachao Beti Padhao Photography
MODEL MAKING
MODEL MAKING: PS3 A NALOG REMOTE CONSOLE
SET DESIGN : QUASAR 8 (ANNUAL FEST, MIT INSTITUTE OF DESIGN) DESIGN BRIEF:
To design a dynamic stage based on illusion theme, for the cultural night event hosted during QUASAR, MIT Design College Fest
THOUGHT BEHIND:
The idea was to play around with cubes and lights. Cubes were covered on 3 faces with bubble wrap creating an illusion of a complete CUBE and interchanging lights played the role for a dynamic stage
FROM SCRATCH TO FINISH:
THAT’S ME
PANASONIC : IDEATION WORKSHOP ON SPACE PLAYER APPLICATIONS WORKSHOP BRIEF:
To brainstorm and ideate on the applications for Panasonic Space Player
THE PANASONIC HAND:
Out of 15 teams (with 5 members each), our idea was shortlisted (The Hand) and we were amongst the TOP 3 teams chosen for further detailing of the idea
PANASONIC MOMENTS:
THE TEAM: GROUP #9
THAT’S ME
LOGO DESIGN : BETI BACHAO BETI PADHAO COMPETITION OBJECTIVE:
The objective was to design a logo aimed at improving child sex ratio, promoting value of the girl child, highlighting the importance of education in empowering girls and ensuring engagement with the youth of the country in this issue as they are the future parents. SAVE THE GIRL CHILD
FINAL LOGOS:
Had submitted my design for the competition held in August 2014
PHOTOGRAPHY: A WORLD THROUGH MY EYES
MY
SKETCH BOOK
THANK YOU
ABID SHAIKH
abid.shaikh@mitid.edu.in abid.shaikhdes@gmail.com
(+91) 9028 627 903
behance.net/abidshaikh