Lottery is one game that’s played by the poor as well as rich. While some play the lottery to hit the jackpot and to transform their lives forever, some play it simply for fun. Before getting any further, let’s dig into why people play the lottery. People Want to Win the Jackpot The bigger the jackpot, the more the participants. Massive jackpots are one of the reasons why people buy lottery tickets. Lotteries are Cheap & Fun When people buy lottery tickets, it’s not just a ticket. It’s hope. A hope to become a millionaire overnight. The best part, this hope in the form of tickets only costs around $3$4. Hence, everyone wants to try their luck. Old Habits Die Hard Some people have just gotten used to playing the lottery. They hear about the next big jackpot and they rush to buy multiple tickets to try their luck. The Retirement Plan Let’s face it. Only a fraction of people attend business
school while the rest spend their lives figuring out finances. Also, the unstable economy makes everything a lot tougher than it already is. For some people, lotteries are a form of retirement plan. Having money can help them take care of themselves when no one is around and can also allow them to leave something behind for their future generations. Change Dreams into Realities Money holds the power to fulfil dreams. A Lamborghini, world tour, rolex. Money can buy all the materialistic happiness in the world. Fulfilling dreams is another powerful motivation behind playing the lottery. Equal Rules Lotteries aren’t biased. Whether you are rich or poor, the rules are the same for everyone.
Types of Target Audiences When you know your audiences, targeting them becomes easy. Below list will help you know and understand your audiences better. Interest Audiences have varying interests. This could mean various hobbies, choices, preferences. Having access to this data can help you personalise your business messages and
deliver in tone that resonates with your ideal audience. Purchase Intention Every single decision that’s made has a driving force. And force can be logical as well as emotional. Understanding what makes people play will help you increase sign ups on your online lottery platform. Appeal A certain group might like something, a certain group might like something else. Understanding what appeals to people can help you acquire more audiences. Supporters the Brand If your marketing efforts are effective, you may also get supporters for your business. These might not make any sort of direct purchase, but they will surely influence the decision of those you might join your online lottery platform. Knowing your audience plays a crucial role in determining the success of your online lottery platform. The more you know, the easier it becomes to target and sell your services.