GRDS285: MEDIA MANAGEMENT ABBY SIMPSON
CLASH OF THE TITANS CONCEPT
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01. 02. 03. 04. 05, 06. 07. 08. 09-10. 11-12. 13. 14. 15-17. 18.
STRATEGY BUSINESS CHALLENGE TARGET AUDIENCE CREATIVE STRATEGY CREATIVE ASSETS MOOD BOARD TYPOGRAPHY LOGO KEY VISUALS BEFORE THE EVENT Poster Billboard Newspaper AD News Coverage Advertising on Transportation Short Video
AT THE EVENT 19. Ticket 20. Postcards 21-26. Apparel CLASH OF THE TITANS CONCEPT
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CLASH OF THE TITANS CONCEPT
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-Getting people ringside -Getting the word out about the fight using strategy from the 70s and 80s -Media to cover the fight
01. CLASH OF THE TITANS CONCEPT
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AGE: 30-50
Well Educated Sports Fans
Mostly Men will be the target audience. Specifically, men who are die hard fans of Ali or Tyson. This fight is one that sparks some of the most heated sports arguments in history. The fight is set in 1980 where cable TV was the most successful form of advertising so that is how most of the audience will be reached.
This is a fantasy match up that people have thought up for years. This will pull in viewers from both sides and even crowds that don’t usually watch boxing.
02. CLASH OF THE TITANS CONCEPT
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PROBLEM:
Finding the best way to market the boxing match. How to best communicate the event to the target audience while still using the best advertisements to attract any kind of crowd not solely sports fans? The fight is in 1980 when communication to mass crowds was more difficult than modern times.
SOLUTION:
Cable TV Commercials, Radio Commercials, Newspaper Ads.
We will not only market to sports fans but make the event a must see spectacle. This fight will be one that everyone will enjoy. Similar to the recent Mayweather vs. McGregor fight, the event can be paid for on television.
We will build up this fight by releasing interviews of the two men, release promo videos and really get the energy going from the crowd. We will treat this like an event that you just can’t miss. The goal will be to gain a huge audience from the pure excitement. Individuals who aren’t usually interested in these men will feel the need to watch the fight as well.
CLASH OF THE TITANS CONCEPT
03.
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BOXING MATCHES 70’S-80’S
04.
The time period that is the most influential for this project is the 70’s and 80’s boxing culture, when Ali and Tyson fought. The fame that these individuals had and cult like followings.
CLASH OF THE TITANS CONCEPT
VEGAS BOXING The mood that we want to create comes from the culture of night fights in Vegas during these fighters times. This was known to be the best location for a big fight and with having it at night it offers time to build up the fight during the day.
ENERGY (Super bowl) A lot of inspiration comes from the energy that comes from the fans and athletes at big sports events. One event that will be pulled from for pre-event build up will be the super bowl. A2_ASimpson_GRDS285_W19
05. CLASH OF THE TITANS CONCEPT
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MAIN
SECONDARY
Different Weights: Regular: CLASH OF THE TITANS Regular Italic: CLASH OF THE TITANS Medium: CLASH OF THE TITANS Medium Italic: CLASH OF THE TITANS
Demi Bold: CLASH OF THE TITANS Demi Bold Italic: CLASH OF THE TITANS Bold: CLASH OF THE TITANS Bold Italic: CLASH OF THE TITANS
06. CLASH OF THE TITANS CONCEPT
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COLORS:
TYPEFACE: Atlandia Manipulated the typeface to add more tension by not having just one axis. Utilized two colors, black and white and overlaid the two objects so that it has more of an impact than just one color. It also aligns with the grunge aesthetic that the campaign is going for.
07. CLASH OF THE TITANS CONCEPT
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PHOTO MANIPULATION: This is a photo manipulation. The two individuals have never actually fought so the two images are from other fights and placed together. Muhammad Ali on the left and Mike Tyson on the right. This is the main visual for the event and what will be most recognizable. It is placed on all of the deliverables that will be seen before the event. It is also on some of the deliverables that will be sold at the event.
LOGO: The image of the two men and the logo are the two most recognizable visual elements. They are on every poster, billboard or ad that individuals will see.
08. CLASH OF THE TITANS CONCEPT
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CLASH OF THE TITANS CONCEPT
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LAYOUT This poster will be placed around big cities around the US. It will be placed inside of businesses such as sports bars and gyms. WHERE: Mostly used indoors and to get individuals intrigued in the event. This poster gives people enough information and provides the venue where people can get tickets or call to get tickets. Also used outdoors, utilizing foot traffic .
THE GREATEST HEAVYW PIONSHIP OF ALL TIME EIGHT CHAMPIONSHIP AM OF ALL TIME AVYWEIGHT CH E H T S TE A E R G THE
Hear it on the RADIO! e TELEVISION! iteonit th eeSe S on ! the TELEVISION! IO D A R Hear it on the Exclusivley on rk o tw e N .S .B C Exclusivley on C.B.S Network
AS MARCH 18 1980 8PM L AC E L A S V E G A P S R A S CA E ES A AR C S PALACE LAS VEGAS 0 8PM MARCH 18 198
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10. CLASH OF THE TITANS CONCEPT
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0 8PM 8 198 E 1 H C MAR ARS PALAC CAES VEGAS LAS
THE G WEIGH REATEST T CH OF AL AMPIONSH L TIM IP E
HEAVY
Hear it on the RADIO! See it on the TELEVISION! Exclusivley on C.B.S Network
This billboard will be used in Urban spaces. It will be strategically placed in places with a lot of foot traffic and near spaces such as gyms and bars where our target audience frequents. It informs individuals where the fight is taking place and the information they need to get tickets, watch or listen to the fight.
11. CLASH OF THE TITANS CONCEPT
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All of the billboards will be large, on the sides of buildings or in large spaces. This will further imply how big this fight is and drive customers to look at the billboard. This event is larger than life and the advertisements will align with that idea.
12. CLASH OF THE TITANS CONCEPT
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This will be seen in all of the major news outlets: The Times
Sunday Report
Washington Post USA Today
This is important because in 1980 Newspaper ads
were a very big source of communication. It not only
informs of the event but also gives details about how to get tickets or watch it or listen on C.B.S.
13. CLASH OF THE TITANS CONCEPT
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The fight will be mentioned on sport channels and main news channels with a sport segment. It will be mentioned during both day and night broadcasts.
14. CLASH OF THE TITANS CONCEPT
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15. CLASH OF THE TITANS CONCEPT
TAXI
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METRO CLASH OF THE TITANS CONCEPT
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17. CLASH OF THE TITANS CONCEPT
TRUCK A2_ASimpson_GRDS285_W19
CLASH OF THE TITANS CONCEPT
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Physical tickets will be the only way to get entry in to the venue. The ways that people would get the tickets at these fights in the 80s are 3 ways: 1. Call and reserve a ticket, pick it up at will call at the fight 2. Order a ticket to get mailed to you 3. Buy a ticket at the venue the night of the fight
19. CLASH OF THE TITANS CONCEPT
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These will be sold at the event. The two men each have a postcard with their stats on it. This will give customers the opportunity to buy something with their favorite fighter on it.
20. CLASH OF THE TITANS CONCEPT
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21. CLASH OF THE TITANS CONCEPT
T-SHIRT
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POLO SHIRT
22. CLASH OF THE TITANS CONCEPT
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ATHLETIC SHORTS
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CLASH OF THE TITANS CONCEPT
CAP
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SOCKS A2_ASimpson_GRDS285_W19
SWEATBANDS CLASH OF THE TITANS CONCEPT
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