Universal Works Trend Report
Abigail Santos 1
Table of Contents 4-5 Blue Colourway 6-7 Yellow Colourway 8-9 Stand Close to Nature 10-11 VM Stand Close to Nature 12-13 Mimicry Soldier 14-15 Flying Colours 16-17 Catwalk, Magazine examples 18-19 Line Work 20-21 VM and In-store design examples 22-23 Universal Works image example 24-25 Innovation and Competitors 26-27 Brand Essence Works 2
28-29 What About Universal 30-31 Universal Works image example 32-33 Universal Works trend application 34-35 Mimicry Soldier Accessories 36-37 Flying Colours design application 38-39 Line Work Clothing Application
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Stand close to nature
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Mimicry Soldiers
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Flying Colours
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Line Work 21
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IndustrializaHon Classic Punk
Formal Classic
ALLSAINTS TED BAKER JACK WILLS
EA Youthful England Classic
INN 24
ARLY
UNIVERSAL WORKS High quality Classic design
LATE
NOVATION 25
Universal Works Attributes Modern Sustainable Affordable
Essence British Understated Confident
Promise Great Fit Great Quality Fair Price
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Personality Passion Sense of Humour
Sense of Authority Travel Passion 27
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What About Universal Works?
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Universal Works
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trend application
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Illustrations Page 4 Fig 1. Pinterest Page 6 Fig 2. Pinterest Page 8-9 Fig 3. Instagaram Fig 4. Instagram Fig 5. Instagram Fig 6. Pinterest Fig 7. Pinterest Fig 8. Pinterest Fig 9. Instragram Page 10-11 Fig 10. Pinterest Fig 11.Pinterest Fig 12. Universal Works Fig 13.Pinterest Fig 14. Pinterest Fig 15. Instagaram Page 12-13 Fig 16. Pinterest Fig 17. Instagram
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Page 14-15 Fig 18. Google Fig 19. Google Page 16-17 Fig 20. Illustrations article online Fig 21. Illustrations article online Page 34-35 Fig 29. Pinterest Fig 30. Pinterest Fig 31. Pinterest Fig 32. Pinterest Fig 33. Pinterest Fig 34. Pinterest
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