QUALITY, REACH AND INNOVATION OF ACADEMIC PROGRAMS 1

We seek to offer residential and online programs that excel among our competitors in Texas and nationally in Christian higher education. Recent advances include:

• Redesigned residential business curricula: We strengthened analytics and technology, faith and ethics, and professional development in the B.B.A. core curriculum. Departments updated requirements and tracks for each business major, and the Griggs Center added an entrepreneurship minor for the campus.

• Launched online undergraduate business majors: In partnership with ACU Dallas, we added a fully-online Bachelor of Science in management and marketing for adult learners.

• Repositioned residential technology offerings: We refocused faculty and facility resources, updated curricula for computer science and digital entertainment technology majors, and added technology courses for business and other majors across campus.

B.B.A. core requirements reviewed, updated

The College of Business Administration recently undertook what COBA dean Dr. Brad Crisp (’93) considers “the most significant change to business curricula at ACU in at least three decades.”

Those changes include updates to the core requirements for the Bachelor of Business Administration degree as well as the major requirements for each business major. The process that was undertaken was extensive and lasted a few years, acting upon input from faculty, students, Dean’s Council, visiting committees and other external stakeholders.

The goal of the core revision largely focused on faith and ethics, analytics and technology, and professional development.

“Faith and ethics are central to our identity as a Christian university,” Crisp said, “and we expanded ethics content in a required business law course. All business majors will now take a two-course sequence in analytics and can choose a 9-hour or more track in analytics. Finally, we are placing greater emphasis on professional development by requiring a professional internship in management, marketing and information systems and offering an internship as an option for accounting and finance majors.”