seven B R A N D S TA N D A R D S M A N U A L
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TABLE OF CONTENTS STO RY LO G O TYPE C O LO R P H OTO BRAND ADS WEB
4 6 10 12 14 18 24 28
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story
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s e v e n a company created to save the world one face at a time. Seven was started by two friends who had a passion for conservation and a love for fine cosmetics. They were able to combine these to create a beautiful company with an even more striking purpose. Growing up in California, they develped a strong asthetic for clean simple designs with a subdued perfection. The products are very well made and attractive, enticing women to treat themselves and help the environment. Seven aims to create a line of products for a woman who is looking for a makeup line to accentuate natural beauty and have a unique touch. The secondary goal of Seven is to aid in saving another natural beauty in the world, big cats and their environment. A 5% portion of proceeds from each product will be given to one of several conservation organizations. There will be 7 products in the line, each with an assigned big cat. This will be the animal an environment that the proceeds will go toward. Seven is ideally marketed to be sold in its solo store in San Francisco, CA. There will also be an online market place and it would not be sold in other stores.
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logo
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LOGO USAGE
seven
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seven
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seven
seven
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INCORRECT LOGO HANDLING
7 seven wrong proportion
seven
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wrong order 8
LOGO MEASUREMENTS
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3.5 x ‘seven’ size
seven always centered
25 pt
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87.5 pt
seven 9
type
signerica only used in logotype
PRINT CLEARLY print clearly used for all informational copy, caps only for titles if needed.
gourmandise 1234567 used exclusively for numbering sustem. no letters should be used from this font in any instance.
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color
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cmyk 37 40 52 4 rgb 162 142 121 hex #A28E79 cmyk 71 41 64 22 rgb 76 107 91 hex #4C655B
cmyk 54 81 45 32 rgb 100 56 81 hex #643851
cmyk 41 28 51 2 rgb 154 161 133 hex #9AA185 cmyk 13 67 57 1 rgb 213 113 101 hex #D57165
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cmyk 77 63 43 26 rgb 67 79 98 hex #434F62
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cmyk 21 30 64 0 rgb 203 172 113 hex #CBAC71
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photo
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lifestyle photos have a cool temperature, a high exposure, and low saturation.
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photo
environmental photos are true to the color and feel of the location.
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brand
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BUSINESS CARDS
30 pt.
7 2 in.
ABI KINNE
CEO 224.237.5447 abikinne@seven.com
8 pt.
13 pt.
seven 2 in.
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LETTERHEAD
11 in.
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seven
2216 FILMORE STREET SAN FRANSICO, CALIFORNIA 94115
all information stacked at bottom center of letterhead.
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ENVELOPE
logotyoe and address tucked in right upper corner. tight margin.
seven 2216 FILMORE STREET SAN FRANSICO CA 94115
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4in.
9in
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GIFT CARD
2.125in
seven g i ft c a r d $
7 3.375in
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SHOPPING BAG
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adverts
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MAGAZINE ADVERT
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OUTDOOR ADVERT
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STOREFRONT
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web
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IPHONE APP
the iphone app is exclusively for ordering new product. ideally, the app will only be available if a client has previously ordered items in store, ensuring that the client is getting a correctly matching shade.
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WEBSITE
website is simplistic, like the brand, with a flooded photo or promotion rotating in a set of four on the home page.
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MOBILE WEBSITE
for mobile viewing, the menu bar is moved to the bottom of the page. the flooded photo is not part of a slideshow, for quick laoding and viewing.
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WEB ADVERTISEMENTS web advertisments are to be simplistic, with a large photo to catch attention and a simple tagline to encourage clicks.
seven
new summer eye shadow palette
seven
wander with our new collection
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FOR MORE INFORMATION sevencosmetics.com/brandstandards info@sevencosmetics.com 415.214.3548
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