Around 80% of barristers in the UK are self-employed, which means that there is steep competition for cases, particularly in oversaturated legal specialities. However, there are several ways that barristers can develop their practice and maintain a fairly regular workload. Networking One of the best ways to grow in any industry is to network with others in your field. Joining organisations, finding a mentor, or even simply connecting over LinkedIn can help raise your reach. Get to know other barristers and solicitors so that they may recommend you when the need for a skilled barrister arises. Maintaining Contact When working with solicitors or clients directly, be sure to regularly reach out to those who may require your services in the future. Building many long-term relationships can help you maintain a steadier source of income, particularly when the people you work with have a need for services in your area of expertise on a regular basis. Brand Recognition When people think of you, what do they envision? This is the key element of brand recognition, and although it is often used by corporations, it can also be effective to have a strong brand as an individual barrister. The first step toward brand recognition is whittling down your areas of expertise until you are firmly settled on a select few. This way, when people think of you, they think of the areas you specialise in, and more importantly, they remember you when they need help in your particular area. Additionally, brand recognition can go further beyond simply identifying an area of expertise. Barristers may also want to involve themselves in conferences, third-party publications, and their own personal digital footprint. By promoting yourself in public avenues where others can see your work and your level of knowledge, you are instilling confidence in your brand, and furthermore, in your abilities. Although many barristers are successful as self-employed practitioners, it can be difficult to get started and build a reputation for yourself. When beginning your legal career, do not neglect these areas of growth. You must be prepared to put in hard work to make your name recognisable. With enough time and energy, you can build up professional relationships, as well as notability with the general public, which will lead you to a fruitful career in law.
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