Great Experiment 11X17:Layout 9
5/17/10
9:53 AM
Page 1
The Great Ad Experiment 1. Identify lucky client to be the subject of Atlantic Business Magazine’s creative advertising contest.
Lawtons Drugs 2. Task six agency partners with using the power of print to boost brand awareness of Lawtons’ PROfile – a suite of programs and services that complement their pharmacies’ prescription dispensing and counseling.
Creative Delivered 3. Get public input on which campaign is most effective at capturing attention and delivering message.
Turn page, judge for yourself and VOTE! P.S. To be fair, we’re not going to tell you which agency created which campaign (not yet anyway). So, a big, collective Atlantic Business Magazine thank you to Colour-NL, Extreme Group, Impact Communications, Spark Marketing & Communications Spectacle Group and The Idea Factory. You do great work!! P.P.S. Each campaign also includes online and social media components, but since print is the launch pad for the campaign, that’s what you’re being asked to vote on. P.P.P.S. (yes, this is the last one) Watch for the next issue of Atlantic Business Magzine to see which campaign receives the largest number of combined votes from the public (that’s you) and the client (Lawtons). Plus, we’ll track the results of the chosen campaign and share that with you too.
Continued…
Great Experiment 11X17:Layout 9
Campaign #1
5/17/10
9:53 AM
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Great Experiment 11X17:Layout 9
Campaign #2
5/17/10
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Great Experiment 11X17:Layout 9
Campaign #3
5/17/10
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Great Experiment 11X17:Layout 9
Campaign #4
5/17/10
9:53 AM
Page 5
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&&ŽůĚ ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ŽǀĞƌ ƚŽ ƚŽ ůĞŌ͘ ůĞŌ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ &ŽůĚ ŽǀĞƌ ƚŽ ƚŽ ƌŝŐŚƚ͘ ƌŝŐŚƚ͘
&&ŽůĚ ŽůĚ ƚŚŝƐ ƚ ƐĞĐƟŽŶ ŽǀĞƌ ŽǀĞƌ ƚŽ ƚŽ ƌŝŐŚƚ͘ ƌŝŐŚƚ͘
&&ŽůĚ ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ Ž ǀĞƌ ƚƚŽ Ž ůĞŌ͘ ŽǀĞƌ ůĞŌ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ &ŽůĚ ŽǀĞƌ ƚŽ ƚŽ ƌŝŐŚƚ͘ ƌŝŐŚƚ͘
&&ŽůĚ ŽůĚ ƚƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚ͘ ŽǀĞƌ ƚŽ ƚŽ ƌŝŐŚ ƌŝŐŚƚ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ůĞŌ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ƌŝŐŚƚ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ƌŝŐŚƚ͘
DKZE/E'
DKZE/E'
DKZE/E'
DKZE/E'
DKZE E//E E' '
DKZE/E'
&d ZEKKE
&d ZEKK
&d ZEKKE
&d ZEKKE
&d ZEKKE s E/E'
EK E KK KE &d ZE
ƵƉ :ƵƐƚ :ƵƐƚ ƐŝŐŶ ƐŝŐŶ Ƶ Ɖ ĨŽƌ ĨŽƌ
:ƵƐƚ :ƵƐƚ ƐŝŐŶ ƐŝŐŶ ƵƉ ƵƉ ĨŽƌ ĨŽƌ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂƉ Ğ ƌƐ Ž Ŷ Ă ů W ZK Ĩ ŝ ů Ğ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂƉ Ğ ƌƐ Ž Ŷ Ă ů W ZK Ĩ ŝ ů Ğ ƚEĂĂŶĚ /ŶEĚ 'ƚĂŬĞ ĂĐĐŽƵŶƚ ĂĐĐ ŽsƵŶ ƚĂŬĞ
ƵƉ ::ƵƐƚ ƵƐƚ ƐŝŐŶ ƐŝŐŶ Ƶ Ɖ ĨĨŽƌ Žƌ
:ƵƐƚ ƐŝŐŶ ƵƉ ĨŽƌ Ă
:ƵƐƚ ƐŝŐŶ ƵƉ ĨŽƌ Ă
Ğ ƌƐ Ž Ŷ Ă ů W ZK Ĩ ŝ ů Ğ ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂƉ
Ğ ƌƐ Ž Ŷ Ă ů W ZK Ĩ ŝ ů Ğ ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂƉ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂĐĐŽƵŶƚ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂĐĐŽƵŶƚ
ƚŚĞ ĐŽŶĨƵƐŝŽŶ ĐŽŶĨƵƐŝŽŶ ŽƵƚ ŽĨ
ĂĐĐŽƵŶƚ ĂĂŶĚ ŶĚ ŚĂ ǀĞ LJLJŽƵƌ ŽƵƌ ĂĐĐŽƵŶƚ ŚĂǀĞ
ĂĂĐĐŽƵŶƚ ĐĐŽƵŶƚ ĂĂŶĚ ŶĚ ŚĂ ǀĞ LJLJŽƵƌ ŽƵƌ ŚĂǀĞ
ĂŶĚ ƚƌĂǀĞů ƐĂĨĞůLJ ǁŝƚŚ
ĂŶĚ ƚƌĂǀĞů ƐĂĨĞůLJ ǁŝƚŚ
ŵĞĚŝĐĂƚŝŽŶ͘ ƚƚĂŬŝŶŐ ĂŬŝŶŐ ŵ Ğ Ě ŝ ĐĂƚ ŝ Ž Ŷ ͘
ŵĞĚŝĐĂƚŝŽŶ͘ ƚƚĂŬŝŶŐ ĂŬŝŶŐ ŵ Ğ Ě ŝ ĐĂƚ ŝ Ž Ŷ ͘
Ɖƌ ĞƐĐƌŝƉƟŽŶ ƌƌĞĮůůƐ ĞĮůůƐ ĐĐĂůů Ăůů ƉƌĞƐĐƌŝƉƟŽŶ
ƌĞĮůůƐ ĐĐĂůů ƉƌĞƐĐƌŝƉƟŽŶ ƌĞĮůůƐ Ăůů ƉƌĞƐĐƌŝƉƟŽŶ
LJŽƵƌ ĨƌĞĞ ŵĞĚŝĐĂů
LJŽƵƌ ĨƌĞĞ ŵĞĚŝĐĂů
tĞĞ ĐĐĂůů t Ăůů ŝŝƚƚ
tĞĞ ĐĐĂůů t Ăůů ŝŝƚƚ
LJLJŽƵ͘ ŽƵ͘ t Ăůů ŝƚ tĞĞ ĐĐĂůů
LJLJŽƵ͘ ŽƵ͘ t Ăůů ŝƚ tĞĞ ĐĐĂůů
ƉĂƐƐƉŽƌƚ͘ tĞ ĐĂůů ŝƚ
ƉĂƐƐƉŽƌƚ͘ tĞ ĐĂůů ŝƚ
dZ s > Zy͘
ĂĐĐŽƵŶƚ ĂĐĐŽƵŶƚ ĂĂŶĚ ŶĚ ƚƚĂŬĞ ĂŬĞ
s E/E'
s E/E' s E/E'
ƚŚĞ ĐĐŽŶĨƵƐŝŽŶ ŽŶĨƵƐŝŽŶ ŽƵƚ ŽĨ
s E E//E E' '
W/>> W / > > W < W < W W>h^͘ >h ^ ͘
W/>> W / > > W < W < W>h^͘ W >h ^ ͘
ƵƚŽ&/>> Ƶƚ Ž&/>> WůƵƐ͘ WůƵƐ͘
ƵƚŽ&/>> Ƶƚ Ž&/>> WůƵƐ WůƵƐ͘͘
dZ s > Zy͘
Ă Ğ ƚŚĞ ƌŝŐŚ ƌŝŐŚƚƚ ddĂŬĞ ĂŬ
ƌŝŐŚƚƚ ddĂŬĞ ĂŬĞ ƚŚĞ ƌŝŐŚ
EŽ ŵŽƌ ŵŽƌĞĞ ŵŝƐƐĞĚ ĚŽƐĞƐ͕
EŽ ŵŽƌ ŵŽƌĞĞ ŵŝƐƐĞĚ ĚŽƐĞƐ͕
^ƚŽǁ Ăůů LJŽƵƌ ŵĞĚŝĐĂů
^ƚŽǁ Ăůů LJŽƵƌ ŵĞĚŝĐĂů
ŵĞĚŝĐĂƟŽŶ Ăƚ ƚŚĞ ŵĞĚŝ ĐĂƟŽŶ Ăƚ
ǁĂŝƟŶŐ ĂŶĚ ĨĨĞǁĞƌ ůĞƐƐ ǁĂŝƟŶŐ ĞǁĞƌ
ǁĂŝƟŶŐ ůĞƐƐ ǁ ĂŝƟŶŐ ĂŶĚ ĨĨĞǁĞƌ ĞǁĞƌ
ŝŶĨŽƌŵĂƟŽŶ ĂǁĂLJ ǁŚĞƌĞ
ŝŶĨŽƌŵĂƟŽŶ ĂǁĂLJ ǁŚĞƌĞ
E / 'ĞǀĞƌLJ d LJ ƟŵĞ͘ ƌŝŐŚƚ ƟŵĞ͕ Ğ,ǀĞƌ ƌŝŐŚƚ
ƚƌŝƉƐ ƚƚŽ Ž ƚŚĞ ƉŚĂƌŵĂĐLJ ƉŚĂƌŵĂĐLJ͘͘ ƚƌŝƉƐ
ƚƌŝƉ Ž ƚŚĞ ƉŚĂƌŵĂĐLJ ƉŚĂƌŵĂĐLJ͘͘ ƚƌŝƉƐƐ ƚƚŽ
LJŽƵ ĐĂŶ ĂůǁĂLJƐ ĮŶĚ ŝƚ͘
LJŽƵ ĐĂŶ ĂůǁĂLJƐ ĮŶĚ ŝƚ͘
ŵĞĚŝĐĂƟŽŶ Ăƚ ƚŚĞ ŵĞĚŝĐĂƟŽŶ Ăƚ
E/',d
ƌŝŐŚ ǀĞƌLJ ƟŵĞ͘ ƌŝŐŚƚƚ ƟŵĞ͕ ĞĞǀĞƌLJ
E/',d
::ƵƐƚ ƵƐƚ ƐƐŝŐŶ ŝŐŶ ƵƉ ƵƉ ĨĨŽƌ Žƌ
E/',d
E/' ', ,dd
E/',d ĨƌĞĞ Ăƚ͗ Ăƚ͗ ^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ ĨƌĞĞ
ĨƌĞĞ Ăƚ͗ Ăƚ͗ ^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ ĨƌĞĞ
ĨƌĞĞ Ăƚ͗ ^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ Ĩƌ ĞĞ Ăƚ͗
ĨƌĞĞ ^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ Ĩƌ ĞĞ ĂĂƚ͗ ƚ͗
^ŝŐŶ ƵƉ ĨŽƌ ĨƌĞĞ Ăƚ͗
^ŝŐŶ ƵƉ ĨŽƌ ĨƌĞĞ Ăƚ͗
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ Ĩ Ğ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ Ĩ Ğ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ
>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ
>ŝĨĞ >ŝĨ Ğ ŝƐ ŝƐ Ś ŚĂƌĚ͕ ĂƌĚ͕ ďƵƚ ďƵƚ ŝƚ ŝƚ ĐĂŶ ĐĂŶ ďĞ ďĞ ŵĂĚĞ ŵĂĚĞ ƐŝŵƉůĞƌ͘ ƐŝŵƉůĞƌ͘
>ŝĨĞ >ŝĨ Ğ ŝƐ ŵĂĚĞ ŵ ĂŚĂƌĚ͕ ĚĞ ƐŝŵƉůĞƌ͘ Ɛŝŵ ďƵ ƉůĞƌ͘
>ŝĨĞ >ŝĨ Ğ ŝŝƐƐ Ś ŚĂƌĚ͕ ĂƌĚ͕ ďƵƚ ďƵƚ ŝƚ ŝƚ ĐĂŶ ĐĂŶ ďĞ ďĞ ŵĂĚĞ ŵĂĚĞ ƐŝŵƉůĞƌ͘ ƐŝŵƉůĞƌ͘
>ŝĨĞ >ŝĨ Ğ ŝƐ ŵĂĚĞ ŵ ĂŚĂƌĚ͕ ĚĞ ƐƐŝŵƉůĞƌ͘ ŝŵ ďƵ ƉůĞƌ͘
>ŝĨĞ ŝƐ ŚĂƌĚ͕ ďƵƚ Ƶ ŝƚ ĐĂŶ ďĞ ŵĂĚĞ ƐŝŵƉůĞƌ͘
>ŝĨĞ ŝƐ ŵĂĚĞ ŚĂƌĚ͕ ƐŝŵƉůĞƌ͘ ďƵ
Great Experiment 11X17:Layout 9
Campaign #5
5/17/10
9:53 AM
Page 6
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Great Experiment 11X17:Layout 9
Campaign #6
5/17/10
9:53 AM
Page 7
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Great Experiment 11X17:Layout 9
5/17/10
9:53 AM
Page 8
Which of these 6 campaigns is most effective at capturing audience attention and delivering Lawtons’ PROfile message?
CAMPAIGN #1
CAMPAIGN #4
&&ŽůĚ ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ Ž ŽǀĞƌ ǀĞƌ ƚƚŽ Ž ůĞ ůĞŌ͘ Ō͘
&ŽůĚ &ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ŽǀĞƌ ƚƚŽ Ž ƌŝŐŚ ƌŝŐŚƚ͘ ƚ͘
DKZE/E'
DKZE/E'
E' ' DKZE E//E
&&ŽůĚ ŽůĚ ƚŚŝƐ ƚ ƐĞĐƟŽŶ Ž ŽǀĞƌ ǀĞƌ ƚƚŽ Ž ƌŝŐŚƚ͘ ƌŝŐŚƚ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ůĞŌ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ƌŝŐŚƚ͘
&ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ƚŽ ƌŝŐŚƚ͘
&d ZEKKE
&d ZE EK KK KE E
&d ZEKK
&d ZEKKE
&d ZEKKE
::ƵƐƚ ƵƐƚ ƐŝŐŶ ƐŝŐŶ Ƶ ƵƉ Ɖ ĨĨŽƌ Žƌ
::ƵƐƚ ƵƐƚ ƐŝŐŶ ƐŝŐŶ ƵƉ ƵƉ ĨĨŽƌ Žƌ
ĂƉ ƉĞƌƐŽŶĂů ĞƌƐŽŶĂů WZKĨŝůĞ W ZK Ĩ ŝ ů Ğ
s E/E'
ĂĂĐĐŽƵŶƚ ĐĐŽƵŶƚ ĂŶĚ ĂŶĚ ƚƚĂŬĞ ĂŬĞ
s E/E'
s E/E'
ƚŚĞ ĐĐŽŶĨƵƐŝŽŶ ŽŶĨƵƐŝŽŶ ŽƵƚ ŽĨ
s E E//E E' '
ƚƚĂŬŝŶŐ ĂŬŝŶŐ ŵ ŵĞĚŝĐĂƚŝŽŶ͘ Ğ Ě ŝ ĐĂƚ ŝ Ž Ŷ ͘
s E/E'
ƵƉ ::ƵƐƚ ƵƐƚ ƐŝŐŶ ƐŝŐŶ Ƶ Ɖ ĨĨŽƌ Žƌ
:ƵƐƚ ƐŝŐŶ ƵƉ ĨŽƌ Ă
:ƵƐƚ ƐŝŐŶ ƵƉ ĨŽƌ Ă
ĂƉ ƉĞƌƐŽŶĂů ĞƌƐŽŶĂů WZKĨŝůĞ W ZK Ĩ ŝ ů Ğ
ĂƉ ƉĞƌƐŽŶĂů ĞƌƐŽŶĂů WZKĨŝůĞ W ZK Ĩ ŝ ů Ğ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂĐĐŽƵŶƚ
ƉĞƌƐŽŶĂů WZKĨŝůĞ ĂĐĐŽƵŶƚ
ĂĂĐĐŽƵŶƚ ĐĐŽƵŶƚ ĂŶĚ ĂŶĚ ŚĂ ŚĂǀĞ ǀĞ LJLJŽƵƌ ŽƵƌ
ĂĂĐĐŽƵŶƚ ĐĐŽƵŶƚ ĂŶĚ ĂŶĚ ŚĂ ŚĂǀĞ ǀĞ LJLJŽƵƌ ŽƵƌ
ĂŶĚ ƚƌĂǀĞů ƐĂĨĞůLJ ǁŝƚŚ
ĂŶĚ ƚƌĂǀĞů ƐĂĨĞůLJ ǁŝƚŚ
ƚƚĂŬŝŶŐ ĂŬŝŶŐ ŵĞĚŝĐĂƚŝŽŶ͘ ŵ Ğ Ě ŝ ĐĂƚ ŝ Ž Ŷ ͘
ƵƉ ::ƵƐƚ ƵƐƚ ƐŝŐŶ ƐŝŐŶ Ƶ Ɖ ĨĨŽƌ Žƌ
ƉƌĞƐĐƌŝƉƟŽŶ ƉƌĞƐĐƌŝƉƟŽŶ ƌƌĞĮůůƐ ĞĮůůƐ ĐĐĂůů Ăůů
ƉƌĞƐĐƌŝƉƟŽŶ Ɖƌ ĞƐĐƌŝƉƟŽŶ ƌƌĞĮůůƐ ĞĮůůƐ ĐĂůů ĐĂůů
LJŽƵƌ ĨƌĞĞ ŵĞĚŝĐĂů ƉĂƐƐƉŽƌƚ͘ tĞ ĐĂůů ŝƚ
LJŽƵƌ ĨƌĞĞ ŵĞĚŝĐĂů ƉĂƐƐƉŽƌƚ͘ tĞ ĐĂůů ŝƚ
tĞ tĞ ĐĐĂůů Ăůů ŝƚ ŝƚ
W/>> W />> W W < < W W>h^͘ >h ^ ͘
ƵƚŽ&/>> Ƶƚ Ž&/>> WůƵƐ WůƵƐ͘͘
ƵƚŽ&/>> Ƶƚ Ž&/>> WůƵƐ WůƵƐ͘͘
dZ s > Zy͘
dZ s > Zy͘
dĂŬĞ dĂ ĂŬĞ ƚŚĞ ƌŝŐŚƚ ƌŝŐŚƚ
ddĂŬĞ ĂŬĞ ƚŚĞ ƌŝŐŚ ƌŝŐŚƚƚ
EŽ ŵŽƌ ŵŽƌĞĞ ŵŝƐƐĞĚ ĚŽƐĞƐ͕
EŽ ŵŽƌ ŵŽƌĞĞ ŵŝƐƐĞĚ ĚŽƐĞƐ͕
^ƚŽǁ Ăůů LJŽƵƌ ŵĞĚŝĐĂů
^ƚŽǁ Ăůů LJŽƵƌ ŵĞĚŝĐĂů
ŵĞĚŝĐĂƟŽŶ ŵĞĚŝ ĐĂƟŽŶ ĂĂƚƚ ƚŚĞ
ůĞƐƐ ǁĂŝƟŶŐ ǁĂŝƟŶŐ ĂŶĚ ĨĞǁĞƌ ĨĞǁĞƌ
ůĞƐƐ ǁĂŝƟŶŐ ǁĂŝƟŶŐ ĂŶĚ ĨĞǁĞƌ ĨĞǁĞƌ
ŝŶĨŽƌŵĂƟŽŶ ĂǁĂLJ ǁŚĞƌĞ
ŝŶĨŽƌŵĂƟŽŶ ĂǁĂLJ ǁŚĞƌĞ
E / 'ĞĞǀĞƌLJ ,ǀĞƌ d LJ ƟŵĞ͘ ƌŝŐŚƚƚ ƟŵĞ͕ ƌŝŐŚ
ƚƌŝƉƐ ƚƚŽ Ž ƚŚĞ ƉŚĂƌŵĂĐLJ ƉŚĂƌŵĂĐLJ͘͘ ƚƌŝƉƐ
ƚƌŝƉƐ ƚƚŽ Ž ƚŚĞ ƉŚĂƌŵĂĐLJ ƉŚĂƌŵĂĐLJ͘͘ ƚƌŝƉƐ
LJŽƵ ĐĂŶ ĂůǁĂLJƐ ĮŶĚ ŝƚ͘
LJŽƵ ĐĂŶ ĂůǁĂLJƐ ĮŶĚ ŝƚ͘
ŵĞĚŝĐĂƟŽŶ ŵĞĚŝ ĐĂƟŽŶ ĂĂƚƚ ƚŚĞ
E/',d
ƌŝŐŚƚƚ ƟŵĞ͕ ĞǀĞƌLJ ƌŝŐŚ ĞǀĞƌLJ ƟŵĞ͘
E/',d
ĂƉ ƉĞƌƐŽŶĂů ĞƌƐŽŶĂů WZKĨŝůĞ W ZK Ĩ ŝ ů Ğ ĂĂĐĐŽƵŶƚ ĐĐ ŽsƵŶ ƚEĂŶĚ Ă/ŶEĚ 'ƚƚĂŬĞ ĂŬĞ ĐŽŶĨƵƐŝŽŶ ŽƵƚ ŽĨ ƚŚĞ ĐŽŶĨƵƐŝŽŶ
tĞ tĞ ĐĐĂůů Ăůů ŝŝƚƚ
W/>> W / > > W < W < W W>h^͘ >h ^ ͘
LJLJŽƵ͘ ŽƵ͘ tĞ tĞ ĐĂůů ĐĂůů ŝƚ
LJŽƵ͘ LJŽƵ͘ tĞ tĞ ĐĐĂůů Ăůů ŝƚ
E/' ', ,dd
E/',d
E/',d ^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ ĨƌĞĞ ĨƌĞĞ Ăƚ͗ Ăƚ͗
^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ Ĩƌ ĨƌĞĞ ĞĞ ĂĂƚ͗ ƚ͗
^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ ĨƌĞĞ ĨƌĞĞ ĂĂƚ͗ ƚ͗
^ŝŐŶ ƵƉ ĨĨŽƌ Žƌ ĨƌĞĞ ĨƌĞĞ ĂĂƚ͗ ƚ͗
^ŝŐŶ ƵƉ ĨŽƌ ĨƌĞĞ Ăƚ͗
^ŝŐŶ ƵƉ ĨŽƌ ĨƌĞĞ Ăƚ͗
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ ŝ ĨĞ D Ă Ě Ğ ^ ŝ ŵ Ɖ ů Ğ ƌ͘ Đ Ă
>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ
>ŝĨĞDĂĚĞ^ŝŵƉůĞƌ͘ĐĂ
>ŝĨĞ >ŝĨ Ğ ŝƐ ŝƐ ŚĂƌĚ͕ ŚĂƌĚ͕ ďƵƚ ďƵƚ ŝŝƚƚ ĐĐĂŶ ĂŶ ďĞ ďĞ ŵ ŵĂĚĞ ĂĚĞ ƐŝŵƉůĞƌ͘ ƐŝŵƉůĞƌ͘͘
>ŝĨĞ >ŝĨ Ğ ŝƐ ŵĂĚĞ ŵ ĂŚĂƌĚ͕ ĚĞ ƐƐŝŵƉůĞƌ͘ ŝŵ ďƵ ƉůĞƌ͘͘
>ŝĨĞ >ŝĨ Ğ ŝŝƐƐ Ś ŚĂƌĚ͕ ĂƌĚ͕ ď ďƵƚ Ƶƚ ŝŝƚƚ ĐĐĂŶ ĂŶ ď ďĞ Ğŵ ŵĂĚĞ ĂĚĞ ƐƐŝŵƉůĞƌ͘ ŝŵƉůĞƌ͘
>ŝĨĞ >ŝĨ Ğ ŝƐ ŵĂĚĞ ŵ ĂŚĂƌĚ͕ ĚĞ ƐƐŝŵƉůĞƌ͘ ŝŵ ďƵ ƉůĞƌ͘
>ŝĨĞ ŝƐ ŚĂƌĚ͕ ďƵƚ Ƶ ŝƚ ĐĂŶ ďĞ ŵĂĚĞ ƐŝŵƉůĞƌ͘
>ŝĨĞ ŝƐ ŵĂĚĞ ŚĂƌĚ͕ ƐŝŵƉůĞƌ͘ ďƵ
CAMPAIGN #2
CAMPAIGN #5
CAMPAIGN #3
CAMPAIGN #6
Campaign #3
Campaign #6
&&ŽůĚ ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ Ž ŽǀĞƌ ǀĞƌ ƚƚŽ Ž ƌŝŐŚ ƌŝŐŚƚ͘ ƚ͘
DKZE/E'
&d ZEKKE
Campaign #2
Campaign #5
&&ŽůĚ ŽůĚ ƚŚŝƐ ƐĞĐƟŽŶ Ž ŽǀĞƌ ǀĞƌ ƚƚŽ Ž ůĞŌ͘ ůĞŌ͘
DKZE/E
Campaign #1
Campaign #4
&&ŽůĚ ŽůĚ ƚƚŚŝƐ ƐĞĐƟŽŶ ŽǀĞƌ ŽǀĞƌ ƚŽ ƚŽ ƌŝŐŚ ƌŝŐŚƚ͘ ƚ͘
DKZE/E'